Silvermine Group

Lead Copywriter 

Data Semantics

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Content Strategist

As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
•	Linkedin Marketing (Organic and Inbound)
•	Personal Branding for Corporates and Individuals
•	Content Strategy
•	Freelance Writing
•	Content Marketing
•	Content Writing

DM me for Linkedin Growth and online writing advice :)

Linkedin Personal Branding Expert and Freelance Writer

Innovaccer

•	Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs

•	Wrote content for customer communication across channels

•	Assisted lead generation teams with email copywriting to explore new markets 

•	Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare

•	Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement

•	Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20

•	Interviewed clinicians to improve content quality and engagement metrics

•	Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development

•	Performed competitor analysis to analyze content gaps and improve brand messaging

Senior Marketing Associate

Mettl

•	Managed the entire in-house content lifecycle from creation, editing to final publishing

•	Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals

•	Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines

•	Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns

•	Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings

•	Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement

•	Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

•	Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact

•	Churned quality content adhering to the standard guidelines and style guide

•	Framed a definite checklist for publishing content and guided writers to ensure adherence

•	Managed end to end content creation & distribution across key channels

•	Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices

•	Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience

•	Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

•	Broke down complex marketing messaging into simple, easy to consume information for end users

Assistant Content Manager

ProProfs

•	Wrote internal blogs for products based on the prescribed editorial guidelines 

•	Coordinated with sales and support teams to understand user preferences and craft relevant content

•	Created new landing pages and upgrading existing ones based on user feedback

•	Wrote dummy content for new product updates

•	Maintained a fully-searchable, knowledge base repository with FAQs for each product

•	Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings

•	Wrote social media descriptions to maintain a strong social score 

•	Hired external writers on Upwork and leading freelancing platforms for outreach

•	Coordinated with Upwork writers

•	Wrote monthly newsletters for each product

•	Edited contents from Upwork to build quality link farms

Content Writer

ROI Mantra Inc.

•	Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)

•	Coordinated with SEO team to discuss monthly requirements and help with high SERPs

•	Wrote Social Media Stacks

•	Wrote meta descriptions, one-liners and pop-up messages

HCL Technologies (Infrastructure Services Division)

•	Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM

•	Created FAQs for frequent customer concerns and SOPs for internal circulation

•	Managed virtual server deployment & administration and resolved technical issues

•	Gained technical approvals, performed active server troubleshooting, and assisted in the change management process

Senior Analyst

Content Specialist, Writer, & Storyteller for SaaS & Wellness Brands | 2500+ Posts & 50k+ Strong (So far😁) | Social Media & Personal Branding Strategist | Writing Captivating & Compelling Stories for Your Business

I am glad I found you, even with an eye roll after reading my content! My name in the Hindi language means, "Happiness & Joy." So, I am here to spread that. But But But...

Even happiness has a cost and not talking about money here. I share advice that you and I both need , which is difficult to digest.

Around 10 years ago, servers decided they were done with me so I decided to start writing. Not just like that,

✅ My dad made me sit to read newspapers as a kid

✅ I read a lot of product labels and grew up watching ads 

✅ I am the one my family & friends approached for writing emails or book summaries when Generative AI was probably a thousand light years away 😂

My professional life revolves around copywriting, SaaS marketing, and tons of content. I can jump off my seat to speak and show I am creative 😉

Psychology and real personal growth intrigues me and I believe in "realistic quotes."

For my lovely readers and community,

If I haven't experienced anything in life, you won't read that on my profile. If it's easier said than done, you will get a heads up. That's a promise! Just want you and I to be happy and at peace ❤️ So, I am going to talk a lot about loneliness, solitude, and heartbreaking events; in an attempt to flip the script for you and me both.

Expect a lot of raw personal growth advice (read my promise). Cooking is reserved for the kitchen and not LinkedIn.

I have been 1 among 200 creators for the first batch of LinkedIn Accelerator Program in India and luckily, a Top Voice too with a 50k+ community (Thanks to You and only You, my friend) 😇

I am an avid mental health advocate and it's a topic close to my heart. The only change now:

I would add fun and humor with fictional characters, only to ensure we don't walk away with mud on our mind every time we read about it.

Also, I don't want you to get enveloped in sadness too.

That's all! Here to spread smiles with my opinions and experiences.

Quick note, Why is emotional wellness on LinkedIn comments go un-replied.

For brand collabs and partnerships, hit me up on:

harshtripathy02@gmail.com or let's chat 😎 DMs open.

Harsh Tripathy

Senior - APAC Strategy & Operations

Bain & Company

Senior Associate, Global Strategy & Operations

Gartner

Associate, Gartner Digital Markets

Analyst, Private Equity

Fortune Institute of International Business

Senior Co-head, Student Placement Advisory Committee (SPAC)

Sa-Dhan (Association of community finance institutions)

Intern

Careers360

Trainee

Hello! 🙋‍♀️

For LinkedIn/Twitter growth and brand collaborations, reach out to me at richasingh.collabs@gmail.com. 

For mentorships, resume review, consulting and other guidance, book a slot from the ‘Book an Appointment’ link in my bio. 


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The Battle

Harsh Tripathy

Richa Singh

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