Silvermine Group

Lead Copywriter 

Data Semantics

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Content Strategist

As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
•	Linkedin Marketing (Organic and Inbound)
•	Personal Branding for Corporates and Individuals
•	Content Strategy
•	Freelance Writing
•	Content Marketing
•	Content Writing

DM me for Linkedin Growth and online writing advice :)

Linkedin Personal Branding Expert and Freelance Writer

Innovaccer

•	Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs

•	Wrote content for customer communication across channels

•	Assisted lead generation teams with email copywriting to explore new markets 

•	Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare

•	Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement

•	Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20

•	Interviewed clinicians to improve content quality and engagement metrics

•	Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development

•	Performed competitor analysis to analyze content gaps and improve brand messaging

Senior Marketing Associate

Mettl

•	Managed the entire in-house content lifecycle from creation, editing to final publishing

•	Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals

•	Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines

•	Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns

•	Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings

•	Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement

•	Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

•	Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact

•	Churned quality content adhering to the standard guidelines and style guide

•	Framed a definite checklist for publishing content and guided writers to ensure adherence

•	Managed end to end content creation & distribution across key channels

•	Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices

•	Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience

•	Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

•	Broke down complex marketing messaging into simple, easy to consume information for end users

Assistant Content Manager

ProProfs

•	Wrote internal blogs for products based on the prescribed editorial guidelines 

•	Coordinated with sales and support teams to understand user preferences and craft relevant content

•	Created new landing pages and upgrading existing ones based on user feedback

•	Wrote dummy content for new product updates

•	Maintained a fully-searchable, knowledge base repository with FAQs for each product

•	Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings

•	Wrote social media descriptions to maintain a strong social score 

•	Hired external writers on Upwork and leading freelancing platforms for outreach

•	Coordinated with Upwork writers

•	Wrote monthly newsletters for each product

•	Edited contents from Upwork to build quality link farms

Content Writer

ROI Mantra Inc.

•	Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)

•	Coordinated with SEO team to discuss monthly requirements and help with high SERPs

•	Wrote Social Media Stacks

•	Wrote meta descriptions, one-liners and pop-up messages

HCL Technologies (Infrastructure Services Division)

•	Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM

•	Created FAQs for frequent customer concerns and SOPs for internal circulation

•	Managed virtual server deployment & administration and resolved technical issues

•	Gained technical approvals, performed active server troubleshooting, and assisted in the change management process

Senior Analyst

Content Specialist, Writer, & Storyteller for SaaS & Wellness Brands | 2500+ Posts & 50k+ Strong (So far😁) | Social Media & Personal Branding Strategist | Writing Captivating & Compelling Stories for Your Business

I am glad I found you, even with an eye roll after reading my content! My name in the Hindi language means, "Happiness & Joy." So, I am here to spread that. But But But...

Even happiness has a cost and not talking about money here. I share advice that you and I both need , which is difficult to digest.

Around 10 years ago, servers decided they were done with me so I decided to start writing. Not just like that,

✅ My dad made me sit to read newspapers as a kid

✅ I read a lot of product labels and grew up watching ads 

✅ I am the one my family & friends approached for writing emails or book summaries when Generative AI was probably a thousand light years away 😂

My professional life revolves around copywriting, SaaS marketing, and tons of content. I can jump off my seat to speak and show I am creative 😉

Psychology and real personal growth intrigues me and I believe in "realistic quotes."

For my lovely readers and community,

If I haven't experienced anything in life, you won't read that on my profile. If it's easier said than done, you will get a heads up. That's a promise! Just want you and I to be happy and at peace ❤️ So, I am going to talk a lot about loneliness, solitude, and heartbreaking events; in an attempt to flip the script for you and me both.

Expect a lot of raw personal growth advice (read my promise). Cooking is reserved for the kitchen and not LinkedIn.

I have been 1 among 200 creators for the first batch of LinkedIn Accelerator Program in India and luckily, a Top Voice too with a 50k+ community (Thanks to You and only You, my friend) 😇

I am an avid mental health advocate and it's a topic close to my heart. The only change now:

I would add fun and humor with fictional characters, only to ensure we don't walk away with mud on our mind every time we read about it.

Also, I don't want you to get enveloped in sadness too.

That's all! Here to spread smiles with my opinions and experiences.

Quick note, Why is emotional wellness on LinkedIn comments go un-replied.

For brand collabs and partnerships, hit me up on:

harshtripathy02@gmail.com or let's chat 😎 DMs open.

Harsh Tripathy

Glad U Came

Glad U Came is an award-winning PR and Influencer marketing agency headquartered in a prime location of Mumbai. We specialize in Fashion and Lifestyle PR for established as well as emerging companies in the sectors including- fashion, accessories, beauty, entertainment, food, beverage, tech, culture and travel.

Glad U Came provides services like Public Relations, Influencer Marketing, Celebrity Gitfting, Celebrity Engagement and Look Book Shoot & Styling. We have worked with renowned brands like OYO, Pinterest, The Face Shop, RENÉE, KALKI, Lakme Fashion Week, Lotus Herbal, Pilgrim, Bare Body Essentials to name a few.

Founder & CEO

Goodword Media Relations

The clients I handled at this position are:
• Vertu phone, UK based
• Monte grappa, writing instrument based in Italy
• Bio Sculpture, leading nail care brand in South Africa
• 12 high-end Eyewear brands: Fendi, Roberto Cavali, ck, Diesel, Tom Ford etc
• Pride Group of Hotels, 5 Star Property

Account Manager

VIEWPOINT PUBLIC RELATIONS PRIVATE LIMITED

The projects that were handled by me: 
•	The Bombay Store : Retail Sector
-Monsoon 12 Festival (Media releases and Product launches) Bangalore store launch
 
•	The Orchid Hotel : Hospitality
-Sri Lankan food festival (Media Release)
-Expansion Release handled

•	Herman Miller : Home Furnishing
-Pune Launch (Media invite and co-ordination) 
-Pitched for authored articles.

Team Lead

PRaxis Media

Several projects that I handled in the due course of time are:
•Aditya Birla Memorial Hospital (Brand Positioning)
•Barbeque Nation (Media, Planning, and Execution)
•	Amar Chitra Katha (Media Co-ordinations and Campaigns)

Key Account Manager

TV Today Network Ltd

Worked as a Trainee Reporter in the Entertainment Beat for the Aaj Tak show “Saas Bahu aur Betiya” and interviewed a couple of B'Town celebrities.

Reporter

Hi, I'm Maddie, a passionate entrepreneur, PR Strategist, influencer marketer, and communications expert. After holding a master's degree in Mass media, I began my career with a news channel and later worked with a couple of PR companies and handled known fashion & luxury brands. 

After a five-year stint in PR, I founded Glad U Came in 2015. Since then, I have been driving the company's growth, maximizing operational excellence, and delivering financial excellence. In my journey, I've developed a strong bond with celebrities and the media. 🚀🔥

I have personally worked with brands like:

- OYO
- IDEE
- Celio
- Alcis
- Vero Moda
- Cover Story
- Boult Audio
- Revlon India
- Lotus Herbals
- The Faceshop
- Juicy Chemistry
- Renee Cosmetics
- Da Milano, and many more. 

So, if you're in any of these sectors you can reach out to me for PR & Influencer Marketing Services, Celebrity Engagement, Brand/Product Launches, and Celebrity Gifting. 🎁

- Food
- Travel
- Beauty
- Fashion
- Nutrition
- Accessories
- Technology
- Entertainment


This leads to the next question….

Why me?

My potential clients and close circle refer to me as 'magic man' as they feel I make impossible things possible. I can quickly uncover a client's pain point and identity as a strategic solution.


My intellectual curiosity drives me to be a lifelong learner, which is why I can help clients create and amplify their brand stories, and set up and conduct goal-oriented digital PR.


I believe in "Your moment is now since KAL HO NA HO." Keeping this attitude, I'm on a mission to help 5 million start-ups to grow their business. ✌️


Let us be a part of your journey, 

Reach out to me here or drop a message at Phone- 9321218680 or maddie@gladucame.in

taplio

The Battle

Harsh Tripathy

Maddie Amrutkar

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