Silvermine Group

Lead Copywriter 

Data Semantics

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Content Strategist

As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
•	Linkedin Marketing (Organic and Inbound)
•	Personal Branding for Corporates and Individuals
•	Content Strategy
•	Freelance Writing
•	Content Marketing
•	Content Writing

DM me for Linkedin Growth and online writing advice :)

Linkedin Personal Branding Expert and Freelance Writer

Innovaccer

•	Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs

•	Wrote content for customer communication across channels

•	Assisted lead generation teams with email copywriting to explore new markets 

•	Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare

•	Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement

•	Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20

•	Interviewed clinicians to improve content quality and engagement metrics

•	Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development

•	Performed competitor analysis to analyze content gaps and improve brand messaging

Senior Marketing Associate

Mettl

•	Managed the entire in-house content lifecycle from creation, editing to final publishing

•	Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals

•	Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines

•	Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns

•	Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings

•	Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement

•	Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

•	Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact

•	Churned quality content adhering to the standard guidelines and style guide

•	Framed a definite checklist for publishing content and guided writers to ensure adherence

•	Managed end to end content creation & distribution across key channels

•	Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices

•	Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience

•	Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

•	Broke down complex marketing messaging into simple, easy to consume information for end users

Assistant Content Manager

ProProfs

•	Wrote internal blogs for products based on the prescribed editorial guidelines 

•	Coordinated with sales and support teams to understand user preferences and craft relevant content

•	Created new landing pages and upgrading existing ones based on user feedback

•	Wrote dummy content for new product updates

•	Maintained a fully-searchable, knowledge base repository with FAQs for each product

•	Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings

•	Wrote social media descriptions to maintain a strong social score 

•	Hired external writers on Upwork and leading freelancing platforms for outreach

•	Coordinated with Upwork writers

•	Wrote monthly newsletters for each product

•	Edited contents from Upwork to build quality link farms

Content Writer

ROI Mantra Inc.

•	Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)

•	Coordinated with SEO team to discuss monthly requirements and help with high SERPs

•	Wrote Social Media Stacks

•	Wrote meta descriptions, one-liners and pop-up messages

HCL Technologies (Infrastructure Services Division)

•	Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM

•	Created FAQs for frequent customer concerns and SOPs for internal circulation

•	Managed virtual server deployment & administration and resolved technical issues

•	Gained technical approvals, performed active server troubleshooting, and assisted in the change management process

Senior Analyst

Content Specialist, Writer, & Storyteller for SaaS & Wellness Brands | 2500+ Posts & 50k+ Strong (So far😁) | Social Media & Personal Branding Strategist | Writing Captivating & Compelling Stories for Your Business

I am glad I found you, even with an eye roll after reading my content! My name in the Hindi language means, "Happiness & Joy." So, I am here to spread that. But But But...

Even happiness has a cost and not talking about money here. I share advice that you and I both need , which is difficult to digest.

Around 10 years ago, servers decided they were done with me so I decided to start writing. Not just like that,

✅ My dad made me sit to read newspapers as a kid

✅ I read a lot of product labels and grew up watching ads 

✅ I am the one my family & friends approached for writing emails or book summaries when Generative AI was probably a thousand light years away 😂

My professional life revolves around copywriting, SaaS marketing, and tons of content. I can jump off my seat to speak and show I am creative 😉

Psychology and real personal growth intrigues me and I believe in "realistic quotes."

For my lovely readers and community,

If I haven't experienced anything in life, you won't read that on my profile. If it's easier said than done, you will get a heads up. That's a promise! Just want you and I to be happy and at peace ❤️ So, I am going to talk a lot about loneliness, solitude, and heartbreaking events; in an attempt to flip the script for you and me both.

Expect a lot of raw personal growth advice (read my promise). Cooking is reserved for the kitchen and not LinkedIn.

I have been 1 among 200 creators for the first batch of LinkedIn Accelerator Program in India and luckily, a Top Voice too with a 50k+ community (Thanks to You and only You, my friend) 😇

I am an avid mental health advocate and it's a topic close to my heart. The only change now:

I would add fun and humor with fictional characters, only to ensure we don't walk away with mud on our mind every time we read about it.

Also, I don't want you to get enveloped in sadness too.

That's all! Here to spread smiles with my opinions and experiences.

Quick note, Why is emotional wellness on LinkedIn comments go un-replied.

For brand collabs and partnerships, hit me up on:

harshtripathy02@gmail.com or let's chat 😎 DMs open.

Harsh Tripathy

Beacon Academy Jakarta

ESS,TOK & EVM Teacher

Pathways World School, Aravali

•	IB Environmental System & Societies-Class 11 & 12(CAS & EE Supervisor)
•	EE Supervisor – 2011 onwards
•	Teaching TOK for Grade 11 & 12
•	MYP-individual and Societies-Class 9 &10
•	IGCSE Environmental Management-Class 9 & 10
•	School Clicking Club Head
•	Head of School Graphic Designer & Newsflash
•	School Head Organizer-School Field Trips & Adventure Camps
•	School Round Square Member
•	PWS Head In charge – International Award for Young People (IAYP)
•	Students counselor on behavioral issues 
•	Pastoral Lead as Housemaster of Boarding

IGCSE-IBDP, MYP, EE & TOK Teacher and Senior Head for Environmental Sciences

The Pathways World School Clicking Club, (a pool of passionate photographers) was started in 2008 as a creative activity. The prime objective of this activity was to have fun with the widely Available digital camera.  Each year the students’ enrolment in this club has increased exponentially and the budding photographers of Pathways World School, Aravali have proven their talent and passion for Photography!

As Pathways completes 15 glorious years of excellence in education, Clicking Club, in existence for the past 10 years, is extremely happy to be head of clicking club

Head of Clicking Club

Field Trip Coordinator Job Description:

Field trips have been used for many years as a way of introducing students to new learning experiences that cannot be easily replicated in the classroom. It has long been accepted that experiential learning has many advantages for students
•	Plan, organize and facilitate all local or foreign field trips and outstation excursions while leading and accompanying all day trips and overnight trips of students.
•	Update the school websites with students’ activities.
•	Responsible for health and safety of self and others and adhere to the school health and safety policy and procedures.
•	Aware of and comply with policies and procedures relating to Child Protection and all aspects of safeguarding children.
•	Prepare and manage budgets for field trips, facility related functions and all other required areas of work. 

The objectives of Field trips are to provide opportunities to:
• 	Enhance students' understanding of business operations
• 	Allow students to see the application of theory in practice
• 	Enhance classroom learning and discussion through a live case study
• 	Engage in work related assessment
• 	Undertake primary research through direct observation and discussions with the operations managers

Field Trip Coordinator

International Baccalaureate

DP Managing Extended Essay Cat 3-Mumbai 

Workshop Leader Name : Supriya  Atal

DP Managing Extended Essay Cat 3-Mumbai 

IBDP Examiner
The International Baccalaureate
June 2012 – Present (3 years 10 months)
DP Examiner Environmental systems and societies (ESS) 
Paper 1  & 2 
Internal Assessment Moderator ESS

ESS Paper 1 & 2 and ESS IA Examiner

ESS FACILITATOR IN THE SAIBSA SESSION 2020-MY EXPERIENCES
 
SAIBSA thought that it was the best occasion for me to learn and grow as a teacher. When you give a lesson to your other IB Educators , you learn throughout the process and get better with each lesson. Therefore, I plan on using the knowledge gained to improve my lessons and create an exciting environment on this SAIBSA session as an ESS Facilitator. The most exciting thing about IB SAIBSA is that teaching and learning is not only fun, but also authentic.
 
Teaching the IB programme has helped me develop a sense of international-mindedness as a teacher.. Also, the IB programmes require teachers to model what it means to be a learner in the classroom. This SAIBSA expectation has helped me become a more reflective, balanced, and open-minded teacher.
 
From the ESS session of SAIBSA I have also realized the importance of collaboration, as it’s key to developing critical thinking skills. I have learned to collaborate with teachers and an entire learning community which has helped me develop professionally

IB SAIBSA SESSION 2020

SelaQui International School, Dehradun

Subject Environmental Studies & Biology
• Environmental Studies-Classes 10,11 and 12
• Biology -IB Diploma Class
• School Photography Club In Charge
• School Quiz Master
• High proficient-Creating professional presentations (Students, Teachers, Seminars and
School functions

IB ESS,Biology  & TOK Teacher

Hello FM 106.4

Hello FM is the largest network of private FM radio stations in Tamil Nadu and Puducherry and I worked in the Hellofm Madurai station from 2005-2008 as an Programme Coordinator

Creative Programme Coordiinator

Pathways World School

Back -to - School -Pathways Alumni Reunion 2019

College Advisor’s Connect Conference was held in Pathways World School, Aravali from 28-29 February 2020 at the Panini Auditorium. This convention between college advisors from renowned schools across India and members from known Indian universities as well as foreign universities was indeed an enriching experience

Attending this conference  has helped me develop a sense of international-mindedness as a IB teacher. It has enabled me to develop intercultural understanding  and contributed to the college admission team of an inclusive learning approach. 

After attending this conference I have realized the importance of collaboration for the students college admission , as its key to developing critical thinking skills for teachers also for better understanding of student college admission process.

College Connect 2.0

Kumbh Mela is a mass Hindu pilgrimage of faith in which Hindus gather at a sacred river for a bath in the river. It is held every third year at one of the four places by rotation: Hardwar, Allahabad (Prayag), Nasik and Ujjain

Maha Kumbh Mela2019

The most engaging component of ESS & Geo IBDP is the coursework/fieldwork which culminates in an Analytical report based on Primary Data which the students gather and work upon. In this context we are all set to embark on our journey to Sundarbans Delta (UNESCO World Heritage site) which is located in Kolkata. This year 41 IBDP students with 4 teachers  ventured for the very first time in the country to visit the Sundarbans(Kolkata) for the field trip.

ESS Field Trip 2019-Sundarbans,West Bengal,India

The Pathways World School Mission Discovery 2018 program began , 11th Jan, with great enthusiasm. The opening ceremony began with an auspicious lighting of the lamp ceremony which was accompanied by a prayer sung by the ever-melodious Ms. Ritika Wahal. This was followed by an invocation to Lord Ganesha in the form of a dance beautifully choreographed and executed by Urjashi Laha, accompanied by Ms. Ritika Wahal on vocals. 

Mr. Ross Barker of ISSET then addressed the gathering, welcoming all the young minds gathered there to the exciting exploration that they were about to embark upon.

Pathways Mission Discovery Programe

Graduation Day 2018

The 13th Graduation Ceremony -on April 8th, 2017-of Pathways World School Aravali, set off with sight and spectacle. Everyone rose to the ceremonial occasion with much gusto, as the chief guests were whole heartedly received by genial ushers and parents alike. The evening was graced by the presence of the Guest of Honour, the Managing Director and Chief Executive Officer of Punjab National Bank, Mrs. Usha Ananthasubramanian.  Mr Prabhat Jain (Founder Director), Mr Pranay Jain (Director and Alumnus), and Dr Kiran Datar (a Founding member of the Board of Governors).

Graduation Day 2017

Trekked to a village school, where they interacted with the children. They not only played and sang along with the village students, but also taught them about WINS (Wash-In School Initiative). The CAS element included the setting up of a library in the school, enacting skits to create awareness about social issues. The day culminated with the students distributing stationery i.e. notebooks and pencils, to the primary school students.

Grade 11 ESS Trip CAS activity in Village school

Not everything can be taught within the classroom. Thus, field trips provide the perfect opportunity for students to gain experiential knowledge. 65  
 students of DP 1 ESS and Geography went  for their annual fieldwork trip to  Maldevta, Mahendrapur, Dehradun, Uttarakhand  to study  Ecological Footprints of Eco tourism & Environmental Sustainability, Quality and Patterns of Resource Consumption” with special reference to Maldevta, Mahendrapur from 30th March – 2nd April 2017.

Grade 11 ESS Field trip-Maldevta, Mahendrapur, Dehradun, Uttarakhand

1. IB World Student Conference 2015,Barcelona,Spain -GAT leader-July 7-15, 2015

2.IB World Student Conference 2014, Queensland,Australia -GAT leader-July 5-13, 2014

3.IB Extended Essay Level 2 Workshop,April 3 & 4,2014-Workshop Leader -Mr David Hobman

4.IB World Student Conference 2013, Hong Kong -GAT leader-Aug 11-16, 2013

5. IB ASIA PACIFIC REGIONAL WORKSHOP, DP Environmental Systems and Societies (Category 1 & 2), Australian International School, Singapore, August 10-12th 2012.Workshop Leader -Mr .Andrew

6.2013 SAIBSA Workshop in Pathways World School, Gurgaon 

7.2012 SAIBSA Workshop in Pathways World School, Noida 

8.2011 SAIBSA Workshop in Shri ram school, Gurgaon 

9.2010 SAIBSA Workshop in British School, New Delhi

IB Workshop & Conferences

My article in the IB about Round Square Service Project 2014

http://blogs.ibo.org/alumni/2014/08/21/roundsquare/

Round Square Service Project 2014

TVS Matriculation Higher Secondary School

•	Taught Biology & Environment for the classes 11th  and 12th
•	Served as Quiz School Master
•	Facilitator for Quality Circle

Biology & Environmental Teachers

Pathways World School,Aravali

K.Guru Charan Kumar, IB ESS Teacher at Pathways World School, Aravali discusses the importance of taking his IB students on field trips that enhance the learning they do in the classroom. Over the past year, K. Guru has shared numerous adventures with the IB community and we asked him to reflect on why field experience is central to his teaching.

My Interview in IB Blog-Field Trips – A unique approach to IB learning

School Incharge for The International Award for Young People

The Award Programme was first introduced in the United Kingdom in 1956 as the Duke of Edinburgh’s Award. The aim was to motivate young people aged between 14 and 25 years to become involved in a balanced programme of voluntary self-development activities to take them through the potentially difficult period between adolescence and adulthood.

IB GAT Leader - IB World Student Conference

Global	Action	Team	(GAT)	Leaders	facilitate	small	group	discussion	throughout	the	 week	at	an	IB	WSC.	
Their	job	is	to	make	sure	the	conference theme	progresses	 throughout	the	week,	employing	ToK discussion	techniques,	in	addition	to	the	IB	 mission	and	philosophies.
This is my third time i selected as a GAT leader for the IB conference.
Spain first IB World Student Conference kicked off on July 5th 2015 with interactive sessions and workshops conducted by industry leaders and academics some of who are LaSalle University Barcelona .One hundred and fifty high-school students travelled from around the globe to the University of LaSalle, Barcelona to explore how they could harness the immense variety of online technology and education opportunities.

With over 20 years of experience in teaching and leading environmental sciences, I am a passionate and creative educator who strives to inspire and empower my students to become global citizens and lifelong learners. I am currently an IGCSE-IBDP Teacher and Senior Head for Environmental Sciences at Pathways World School, Aravali, where I teach IB Environmental Systems and Societies, Theory of Knowledge, Extended Essay, and MYP Individual and Societies.

As an IB ESS Examiner and Workshop Leader, I have developed a deep understanding of the IB curriculum and assessment criteria, and I use various innovative teaching techniques and multimedia tools to make my lessons engaging and relevant. I am also an AI Educator who integrates artificial intelligence and machine learning concepts into my classroom activities and projects, fostering students' curiosity and critical thinking skills. In addition, I am the Head of the School Clicking Club, the School Graphic Designer and Newsflash, the School Field Trip Coordinator, the School Round Square Member, the IAYP Head In-charge, and a Student Counselor on behavioral issues.

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The Battle

Harsh Tripathy

Guru Charan Kumar

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