Lower Street Media

Brands like HPE, BCG, Stanford GSB, PepsiCo & names like Sam Parr from My First Million come to us to develop, launch, and grow world class podcasts.

From full narrative productions to self-hosted interview shows, you want the best strategy and the highest quality writing, editing, and production, and we’ve got it.

CEO, Lower Street: We help brands make the best podcasts on the internet

Easyfairs

Launched a trade show and conference in Shanghai to add to an existing portfolio of events in the Netherlands, Germany, Singapore and the UAE.

Business Development Manager

Diversified Communications Australia

Sales & Sponsorship

750MPH

Audio engineer at leading Soho audio post production facility. Worked with top agencies on global brand campaigns.

Sound Engineer

Skip the “awkward years” and launch and grow a great show right away with our podcast services.

"Harry and the team are professional, knowledgeable and friendly. But perhaps more importantly though, the output they produce is exceptional.” - Michael Bird, Head of Audio at HPE

I specialise in:

👉 Podcast strategy and developing the perfect show to meet your business goals
👉 Production and writing - turning your ideas and expertise into compelling stories
👉 Promotion and audience growth - getting your show in front of the right listeners

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"MoneyWise started as an idea that really intimidated me. It's a ton of work, and Lower Street have made it very easy for me to make a very popular show."

Sam Parr, Host of MoneyWise and Co-Founder of Hampton

Harry Morton

Don’t make another B2B interview podcast.

There are too many. Instead, do this.


99% of marketers are making undifferentiated shows, and are lost in a sea of sameness.

They copy what they see out there already and assume interview shows are simple to execute and will deliver the results they’re looking for.

I call this the Interview Illusion.

Because it’s actually way harder than it looks to make a good interview show and be a skilled host.

And it’s actually way harder to stand out and get anyone to care about your show.

Which gets crappy results.

But they’re under this false impression that to do anything else, any other kind of show, would be too hard and too risky.

Its the Format Fallacy.

But making a more creative show doesn’t have to be so hard or intimidating.

With the right systems and structure, any marketer can make something more creative than “two experts talking”.

And the good news is that when you do - getting the results you’re looking for becomes SO much easier.

Audiences lean in, they stick around, they share, they take action.

I talked about this - and my cows - today at the MarketingProfs #MPB2B conference in Boston.

Awesome event, so well run and programmed (they let me slip through the net though, luckily!).

The Podcast Strategist, sharing everything I know and learn about brand content | CEO, Lower Street, podcasts for brands | Clients Pepsico, Fidelity, Booking.com & more.

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Brands are preparing now for their 2026 podcast plans.

6 things to consider to get ahead with your show before the holidays:

December can be challenging in some ways, but full of opportunity in others. Here are some ideas based on what's worked for our clients in the past.

1. January is a great time to launch a new show or season

The holidays are a notoriously challenging time to put a new podcast out. But January is amazing.

People are back from their holidays with their goals and aspirations for the year in place, and are actively looking for new content to help them achieve those goals. Start the year strong before your competition does.

2. Plan your and produce your holiday content now

It's a bad time to start a new show, but for existing podcasts it's a great time to hit your followers on their journeys back home or in the down time between basting turkeys.

But so often we plan too late and cobble together our December content in a panic.

Instead, think now about what your year end episodes should be:
- Year wraps
- 2026 predictions
- Highlight reels and "best of" segments
- 2025 trends and takeaways

Last Christmas, my Mum gave me socks (love you Mum, but come on).

Don't be like Mum. Whatever your strategy for Christmas content, don't make it an afterthought and underwhelm your audience.

3. Bank your interviews

January is a challenging time to get busy people booked for podcasts. But as December slows, it's a perfect moment to lock them in.

Send your invites now and get a ton of content in the can to start the new year strong.

4. Promote your show

Without new shows coming out, there's less content competing for listeners' attention. Now is a great time to run promotion campaigns to get your show in front of the people who need to hear it and be subscribed ready for your 2026 slate.

-> Run PR campaigns
-> Pitch app editorial teams (Apple, Spotify, etc) for holiday features
-> Run cross-promos with other podcasts
-> Invest in paid campaigns

While the competition is slowing down and getting quiet, be noisy and collect listeners looking for new shows.

5. Do your audience research

Nothing will help your 2026 content strategy more than speaking to your audience, and now is a perfect moment.

Things are slow, people have time. Run your surveys or, ideally, 1-to-1 listener interviews to test your ideas and find new ones.

If you want your show to stand out and find an audience next year, you need to truly know your listeners.

6. Run competitions

Everyone loves a Christmas gift. As employees slow down over the next few weeks, giveaways are a great way to engage with your audience.

Competitions help with engagement, loyalty, lead gen, and it's a good way to spur some organic growth for the show.


Need help? Let me know. We're locking in discounts for brands pre-paying for next year.

I'm a fan of video in podcasting. But you don't need it.

Here's what I mean.

All the talk in podcasting right now is video.

YouTube and Spotify video, even Netflix are huge opportunities, I get it.

But I worry...

Pivoting to video could push some brands to make worse shows. All just to ride the algorithm.

FOMO, or a desire to make content for all your channels at once, can supersede quality and making the best show for your particular audience.

When people think of podcasts on YouTube they often think of chat shows and interviews. It's hard (and expensive!) to turn a creative audio format like a documentary into a video show.

So the natural instinct is to make what already works on video: 2 people talking.

These can be great - I listen to lots myself - but for many brands there are better ways to serve your audience.

When you ignore video for a moment, you can focus on narrative storytelling. Really creative formats and show concepts that hook listeners, things they've never heard before and will remember.

There's still so much that has never been done in podcasting to experiment with, and so many formats that perform amazingly in audio that brands ignore in pursuit of The Algorithm.

You can create true fans in a way it can be tougher to do with *another* standard interview show.

I'm not saying YOU should ignore video. It might be your best opportunity.

I'm saying you don't NEED it either.

Doubling down on really good audio is often the better strategy.

Focusing on the right audience, not the biggest.

Building a community of diehards.

There's no universal answer as to whether you should make a video podcast or not. And video isn't destroying podcasting as some people fear.

But our reaction to it could.

What do you think?

Content marketers are all talking about video podcasts. Very few are getting more than a couple hundred views on YouTube.
We've worked out an approach that works.

Content should be platform native. The expectations of a user on YouTube are different on Instagram, or LinkedIn, or Apple Podcasts, or Spotify.

But most marketers just repurpose stuff from one place to another.

Podcasts that look like Zoom calls.

LinkedIn posts with boring 30s clips that get no engagement.

Your podcast is an incredible well of content that you can pull from for all your channels. But it's not just a case of copy pasting from one to another.

Don't make the user do the work. Meet them where they are and design your content for the experience they're expecting on the platform you find them.

It's not complicated, but it takes intention and effort.

A simple reworking of podcast packaging on YouTube can have an immediate impact on your reach and engagement, for example.

The results we're seeing when brands do this stuff right is huge.

My LinkedIn feed is almost entirely podcasts clips these days.
You need more visual storytelling.

If I see talking heads, I skip before I even know what it's about.

You gotta bring something fresh for me to stop scrolling now.

You're competing with so much.

You're even competing with the fact that users make assumptions about your content (and scroll by) purely based on pattern matching it with stuff they've seen 1000 times.

I’m way more likely to accept a blank connection request than a generic “I’m looking to expand my network” cut-and-paste.

At least if there’s no message, you assume that the person specially chose to connect with you.

With a bland as hell template you know this is meaningless and they have no idea who you are.

Instant ignore.

Big audience growth wins on our client’s podcast to round out the week!

The Lower Street audience development team are doing great things. If you want results like these for your show, let me know.

Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

I haven't posted for over a month. Yet, yesterday alone, I got 16 new leads at $1.4 each. All through LinkedIn WITHOUT sending a single DM. Here's the exact 5-step strategy I used:

✅ Step 1: Build a free lead magnet others would charge for

The issue with most lead magnets is that they are not valuable enough. So people give you their email, get the thing, open it (maybe), and close it because it's sh*t. To make this strategy work, you have to build something that is REALLY valuable and useful

✅ Step 2: Package it the right way

My lead magnet is a step-by-step breakdown of how I get reach without relying on the algorithm. I intentionally positioned it as a "Guaranteed Reach System" vs. "LinkedIn Ads" because people already have a lot of inaccurate assumptions about running ads on LinkedIn.

✅ Step 3: Build a simple landing page

Don't overcomplicate it... Add a simple headline "How to/I [good thing] without [bad thing]", 3 things they'll learn, and opt-in form. Don't forget to set up tracking.

✅ Step 4: Post about your lead magnet and include your landing page URL

Either package the lead magnet into a story post (like I'm doing right now) or promote it directly using a direct-response marketing style ad. It can be literally something as simple as: "If you are X, then this is relevant because of Y. Get it here: URL"

✅ Step 5: Set up cheap Thought Leader ads to drive traffic to this post

The minimum you have to spend is $10/day. Make sure you dial in the audience targeting. You can either use the built-in audience builder in LinkedIn Ads Manager OR pull the list from Apollo/Sales Nav and upload it as a custom audience.

If you want a full, step-by-step guide with examples, get it here: https://lnkd.in/gK9Au5br

(See what I did there?:)

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DISCLAIMER: The results for your industry and offer will vary. The reason why it works so well for me is because I offer a painful LinkedIn-related problem that almost everyone on LinkedIn struggles with: LOW REACH. But even if replicating my CPL isn’t realistic for your industry/offer, you can still drive leads or calls at a very efficient cost if you dedicate enough time to creating a strong lead magnet.

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

My hand almost froze off… but it needed to be said! 🥶😅

Here’s what I do when I need to book calls FAST

1. Open my first degree connections
2. Find all people I can potentially work with
3. Send them a short video note without the fluff
4. Follow up in 3 days with “Did you watch the video?”
5. Repeat until I run out of people to reach out to (or my time)

Things to be aware of:

💡 If you’re not used to recording videos, prepare to do multiple takes. A 1-min video can easily take you 5–8 minutes. Good news - it gets better over time. Better news - imperfections make you real.

💡 Sales Navigator is the best because it allows you to filter out the first degree connections + much more stuff than free/premium versions of LinkedIn.

💡 If you don’t have Sales Nav, get a free trial. If you already used a trial, buy it. If you can’t afford it, at least use some basic boolean search in your free version.

💡 The desktop version of LinkedIn doesn’t allow native video recording. So to record videos, use Quibbly or record everything using the Linkedin app on your phone.

💡 Keep the videos relevant. If you need meetings fast, don’t waste time with niceties. This format works: “Hi, here’s what I do, here’s specifically why it’s relevant for you, here’s how I know, here’s what to do now.”

💡 If you don’t track your outreach, set up some simple system in Google Sheet. Columns: Prospect, Status, LinkedIn URL, Last Contact, Notes. Don’t overcomplicate it.

Yes, it’s a lot of work.

But it’s better to do the work than run out of work.

Ask me anything in the comments.

taplio

The Battle

Harry Morton

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance ScoreHarry Morton's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Morton

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harry Morton's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHarry Morton's LinkedIn Performance