Driving profitable, scalable growth for 8- and 9-figure eCommerce brands through integrated performance marketing, creative, and data systems.

AFR Fast Starter 2024 | Finalist Melbourne Young Entrepreneur | Startup of The Year | Emerging Agency of The Year

At Blue Sense Digital, I work with 8- and 9- figure eCommerce brands to align growth strategy with financial outcomes and operational leverage.

We work with businesses where marketing, finance, and operations need to be aligned for profitable scale. Our clients typically operate in:

· Fashion & Lifestyle
· Consumer Goods
· Home & Living

We believe profitable scale depends on three critical levers:

→ Creative Velocity & Diversity
→ Technical Account Structure
→ Data Integrity

By integrating these pillars, we help brands build a scalable acquisition model, tied directly to financial outcomes.

For earlier-stage brands, we share proven frameworks and strategies through educational content and resources:

→ https://www.youtube.com/@bluesensedigital

If you’re an eCommerce leader ready to build your next chapter of growth, let’s connect: https://calendly.com/bluesensedigital/exploratory

I promise to honour your time.

Harry Liptak

IDEKU

a. Led Meta Ads campaigns to generate qualified sales leads for Ideku’s POS solution.
b. Enhanced market positioning by aligning product features with customer needs, improving product-market fit.

Performance Marketing Manager

Bitsmedia

a. Optimized paid acquisition strategies for the Muslim Pro App, resulting in improved free trial-to-paid subscription conversions.
b. Developed targeted Custom Product Pages for key app features, improving conversion rates.
c. Enhanced user onboarding processes to increase account sign-ups.

Paid Acquisition

Ministry of Car

a. Optimized ad campaigns to significantly reduce acquisition costs for Ministry of Car.
b. Increased mobile app installs for 2nd Hand Mall through strategic Facebook Ads campaigns.
c. Designed email nurturing campaigns that improved customer retention and repeat sales.

eCommerce Digital Marketing Manager

Learners' Lodge

a. Secured top search engine rankings for competitive keywords, driving significant organic traffic growth.
b. Identified high-value keywords using Ahrefs to boost conversions.
c. Successfully mitigated negative SEO attacks to restore search engine rankings.

Growth Marketing Manager

National Trades Union Congress (NTUC)

a. Spearheaded the development and implementation of the new online membership form.
b. Introduced SEM, Facebook and programmatic buying to boost online form registrations.
c. Managed a team of 3 executives.

http://bit.ly/NTUCMember

Principal Specialist

Fuji Xerox Singapore

- Lifted Fuji Xerox Singapore brand perception through digital channels and drive straight to sales.

- Managed digital marketing plans to drive customer engagement across all digital channels including the web, SEM, eDM via Eloqua and social

- Implemented the following strategy for lead acquisition
a. Drive high quality and cost effective leads while cutting cost per lead
b. Expand our customer base through significant lead generation mainly through SEM and growth of email database
c. Strengthen the current customer relationships by sharing relevant, targeted and engaging content
d. Build community that the clients share information that drives word of mouth, recommendation & referrals

- Worked in close cooperation with regional office for Corporate Website revamp project
- Implementation of tracking parameters and analytics best practices to qualify ROI on digital marketing  initiatives
- Drives registration to our trade show


D E L I V E R S
- Leads to Opportunity at 50% conversion
- Leads to Won at 11.27% conversion
- Total opportunity increases by 12.35% 
- Win rate increases by 3%
- The number of new accounts increases by 24.04%

Online Marketing Associate Manager

Great Eastern Life

This role blends business, technical and product management skills to deliver results that will have a business impact within S.E.A. The role requires to provides Mobile Engagement Solution for Great Eastern Live Great Programme (Loyalty Programme).


R E S P O N S I B I L I T I E S:

- Work with local teams in Malaysia, Indonesia and Singapore to review and streamline new media campaigns and daily engagements across the organisation
- Oversee regional marketing campaigns in a consultative role to bring the best practices to mobile initiatives.



A C H I E V E M E N T S:

- Provide Great Eastern with mobile marketing solutions that increase consumer interaction via smart mobile marketing strategies and tactics.
a. Live Great - Health & Wellness iPhone App 
b. Great Eastern Live Great iPad App
c. Great Eastern 21 Days iPhone/ Android App.
d. Mobile Portal Management with strategic aim to provide value added services. Please visit m.greateasternlife.com

In Mob-Ex 2013, I won Gold Award for Best Brand Awareness Campaign for Great Eastern 21 Days App.

In Loyalty and Engagement Awards 2013, I won Gold Award for Best Use of Social/ Mobile for Great Eastern 21 Days App. 
Please visit http://www.marketing-interactive.com/great-eastern-le-2013-brand-year/

In Marketing Excellence Awards 2013, I am a finalist in Mobile Marketing Excellence.

In Mob-Ex 2014, I won Sliver Award for Best Use of Incentives and Rewards and  
a Bronze Award for Best Original Content for Live Great - Health & Wellness iPhone App.

Web Marketing Assistant Manager

TECMO KOEI Singapore Pte Ltd

- Explores nearly all possible perspectives to an idea and its numerous applications.

- Taking calculated risk and grasp idea holistically while noting the details.

- Involve in various platform game planning, designing and implementation

- Station in Japan from Sep 2008 to Sep 2009


A C H I E V E M E N T S:

- PSP Project (Romance of the Three Kingdoms 9)

- iPod Touch Project (Nobunaga’s Ambition Touch)
 Please refer to http://www.gamecity.ne.jp/nobuzen/ip/e/

- Flash Project (Bandit King)

- MMORPG (Romance of Three Kingdoms Online)
 Launched in Japan, Korea, China and Taiwan

Game Programmer

ST Electronic(Training & Simulation)

- In Military Flight Software Maintenance, I demonstrate not only mastery of the core role, but also the ability to take on new projects that are both challenging and critical to the project's growth.

Senior Engineer

Singapore Computer System

- In Military Analytics Software Development, I excel at the core elements of my job like C++ coding and debugging, but also learn other tasks that extend well beyond the scope of my role

Senior Programmer Analyst

📊 Meta Ads Strategist | AI-Powered Performance Marketing | Scaling Advantage+ Campaigns

📊 Meta Ads Strategist | Turns insights into impact with data-driven campaigns.

✅ Combines search and social ads to fill the pipeline with decision-makers, not just contacts
✅ Tests, track and optimizes every campaign step to lower lead cost and maximize ROI
✅ Customizes messaging based on AIDA framework, turning awareness into actions that increases conversions

My edge? I don't just run campaigns. I engineer complete growth ecosystems. From creative strategy to conversion optimization, every step is optimized for performance in the privacy-first era.

14+ years performance marketing 

Ready to scale profitably? Let's connect. 🚀

taplio

The Battle

Harry Liptak

Sheng Wei SHI

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