Driving profitable, scalable growth for 8- and 9-figure eCommerce brands through integrated performance marketing, creative, and data systems.

AFR Fast Starter 2024 | Finalist Melbourne Young Entrepreneur | Startup of The Year | Emerging Agency of The Year

At Blue Sense Digital, I work with 8- and 9- figure eCommerce brands to align growth strategy with financial outcomes and operational leverage.

We work with businesses where marketing, finance, and operations need to be aligned for profitable scale. Our clients typically operate in:

· Fashion & Lifestyle
· Consumer Goods
· Home & Living

We believe profitable scale depends on three critical levers:

→ Creative Velocity & Diversity
→ Technical Account Structure
→ Data Integrity

By integrating these pillars, we help brands build a scalable acquisition model, tied directly to financial outcomes.

For earlier-stage brands, we share proven frameworks and strategies through educational content and resources:

→ https://www.youtube.com/@bluesensedigital

If you’re an eCommerce leader ready to build your next chapter of growth, let’s connect: https://calendly.com/bluesensedigital/exploratory

I promise to honour your time.

Harry Liptak

Orbit Interactive

• Implemented creative solutions from the Advertising Technology (Ad tech) industry while actively
exploring advertising technologies to enhance campaign performance by maximizing conversions.
• Developed comprehensive training materials, ad specifications, and best practices to streamline
campaign launch processes utilizing industry-leading tools like Scribe.
• Managed end-to-end execution of guaranteed deals for sports inventory on CTV, from handling RFPs
(Request for Proposal) to seamless execution, ensuring exceptional results and client satisfaction.
• Pioneered the implementation of robust tracking mechanisms for team members, monitoring budget
utilization (over/under) and critical KPIs such as CTRs (Click-Through Rates) and Conversions.
• Utilized dashboard solution from Adverity, built custom dashboards, to view and analyze data from
over 1200 campaigns and 25+ DSPs to monitor agency-wide Online Marketing campaigns.

Digital Advertising Manager

• Implemented data-driven strategies: Utilized Google analytics and market insights to drive data-driven
decision-making, optimizing ad performance and enhancing campaign effectiveness for clients.
• Launched, Optimized, and Improved campaigns within the programmatic display, Programmatic
Video, Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Geofence
retargeting, residential targeting, text messaging campaigns, etc
• Conducted A/B testing: Executed A/B tests on ad creatives, landing pages, and targeting parameters,
leading to improved campaign performance and engagement rates.

Senior Ad Operations Analyst

• Managed and optimized digital ad campaigns across 25+ DSPs, including Google Ads, Display &
Video 360, Yahoo DSP, Simpli.fi, Meta Ads Manager, Snapchat Ads Manager, Tiktok Ads Manager,
LinkedIn Campaign Manager, Reddit advertising, etc. ensuring efficient delivery and performance of
advertisements.
• Implemented website conversion tracking using Google Tag Manager (GTM) for more than 20 DSPs.
Integrated Google Analytics to track, user behavior, and online conversions to build effective user
journeys, examine the website bounce rate and engagement rate, etc.
• Conducted regular analysis of ad performance data, identifying opportunities for improvement and
making data-driven recommendations to enhance campaign outcomes.

Ad Operations Analyst

I am a passionate and accomplished digital marketer with a Master of Science in Global Marketing Management from Virginia Commonwealth University and a Master of Business Administration in Marketing from Christ University. I have a Meta certification in digital marketing and a proven track record of delivering outstanding results across diverse industries and markets.

As a Digital Advertising Manager at Orbit Interactive, I lead and execute strategic campaigns that maximize conversions and drive growth for our clients. I have successfully collaborated with universities, real estate, government organisations, go-karting chain and furniture retail chains, transcending industry boundaries and creating captivating experiences for audiences. I am skilled in crafting strategic media plans, conducting precise A/B testing, building audiences, planning creatives and ad copies, integrating pixels, generating high-value remarketing audiences, leveraging the power of lookalike audiences, utilizing sophisticated customer list targeting, deploying dynamic advertising strategies, building effective product feeds, structuring campaigns with precision, managing budgets, visualizing data, and presenting performance.

I thrive in high-pressure, dynamic environments where innovation and creativity are highly valued. I possess an unwavering commitment to squeezing every ounce of potential from each campaign and delivering tangible results that elevate brand visibility and impact. I am an expert in Facebook Ads Manager and Google Analytics. I am always eager to learn new skills, explore new opportunities, and challenge myself to achieve new heights in digital marketing.

taplio

The Battle

Harry Liptak

krishna Areti

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?