Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

I help Web3 founders and DeFi brands grow through full-stack marketing, thought leadership, and content that drives adoption and community growth.

→ Full-Stack Marketing: Brand positioning, messaging architecture, and product marketing that turns complex tech into clear value.

→ Ghostwriting & Thought Leadership: Deep-dive interviews turned into high-impact content that positions you as the top voice in your space.

→ Speaker & Educator: Teaching service providers how to run professional, scalable operations—not side hustles.

Book a call via my Featured section, email yomigerardofficial@gmail.com, or DM me to scale your personal brand or business.

Yomi Gerard

How do I respond without getting emotional?
I slept in a church auditorium for 2 years.

It was within that period I met Daniel Nnam — he can verify this story.

In 2019, I left my parents as a teenager, eager to see the world. But before that, I had worked many jobs:

→ Grade 9 — attempted working in a shoemaking shop
→ 2016 — taught Nursery 1 & 2 at a small school, earning ₦8,000 monthly
→ 2017 — worked as a waiter at a fast food/bakery, until I was laid off for refusing to tell a lie
→ 2018 — taught at a senior secondary school; English, Economics, and Government across JSS 1–3 and SS 1–3
→ 2020 — worked in a pure water factory, sometimes walking 2 hours to get to work

Then everything changed.

That same 2020:

→ I quit the factory and went into writing
→ My pastor gave me my first ghostwriting job — I earned about 2x my factory salary
→ I was introduced to LinkedIn and landed my first client, who paid me $1 per 1,000 words

I was writing 3,000 words a day to make $3. (But that's a story for another post.)

→ Later that year, I got my first client who paid me $100 — I was balling 😂

I haven't looked back since. 

The road hasn't been smooth, but it's definitely worth the sail.

So how do I stay locked in?

I just show up the next day. That's kinda it. 

Determine to show up the next day. Those days turn into months, and months into years. 

And then you look back and realise you've actually been consistent — with so much to show for it.

No matter what you're going through —

Remember, this is still day one.



Deal wondrously 💙

Yomi  Gerard

Web3 Marketing Leader | Ghostwriter for DeFi Founders | Turning crypto founders and brands into market leaders

No one talks about how painful it is to really 'lock in'

You have to put your body and mind through an insane amount of pressure.

It reminds me of my JAMB days. (For those outside Nigeria, JAMB is the entrance examination we write to gain admission into university.)

While I was preparing, electricity was as inconsistent and uncertain as a rainbow. 

So I had to read under the street lamp right in front of our building — sometimes till past 11pm, sitting by the gutter concrete slab, directly under the light.

I was eaten by mosquitoes 😅

But I had no other choice.

It was during those nights that a few friends and I finished whole textbooks long before the exams. 

Did it pay off? 

Well, I ended up being the highest scoring student in my set for JAMB. If I remember correctly 😅

So if you're reading this and you're putting in the work, staying locked in — well done. 

I pray God blesses your effort with success. That your hard work pays off and becomes visible to the world.

In the meantime, I need to get back to work.


Gotta stay locked in 😄


Deal wondrously 💙

It's builder/job szn right now.

There is opportunity in every market cycle. 

This is not the time to burn liquidity buying rugs and feeding devs — find something tangible to build.

- Build your personal brand
- Learn a skill and get good at it
- Get a job, contribute to a vision and mission
- Build a product, sell something, and help change people's lives

This isn't the time to hunt for the next big airdrop.

Don't get left out.

You're ignoring the most expensive feedback you'll ever get 

— and it's free.

This was me for the longest time — what you call vanity metrics are real, living people reacting and responding to your content. 

That's pure feedback worth thousands of dollars.

But you're not paying attention. That's why you're not growing.

Here's what that meant for me:

- It carried credibility, especially posts with specific advice (I only share what has worked for me — and this right here, works)

- The right people couldn't find me because I wasn't speaking to them or engaging them strategically through content and comments

- It sparked conversations (because I had been sharing opinions that challenged the norm)

- My content was valuable, but my hook didn't reflect that

- It was doable — it contained practical, actionable advice

- It closed with a TL;DR for skimmers

- It had bite-sized bullet points

- It was natural and human


After I started listening, here's what changed:

- CEOs, ecosystem leaders, and more people in my space connected with me

- My engagement increased significantly

- Clients understood my positioning

- My follower growth spiked


Go back and conduct a thorough assessment of your content and comments. When you do, pay close attention to:

→ Which posts had the most engagement
→ Which posts had the most shares
→ Which posts had the most saves — and why
→ Which posts sparked the most conversations
→ Which posts got you the most followers

The answer to your growth lies there.


Deal wondrously 💙

On the 30th of January, 2023, 

my life changed completely.

I had just moved to Jos. 

I left everything I had in Lagos — my newly acquired apartment, my church, my relationships — and moved to a place where I knew no one. 

No family. No close friends. I was completely alone.

But soon after, one friend became two, then three, then more than enough. 

It wasn't sudden. It was gradual.

Your experience on LinkedIn might feel similar right now.

You post and it's crickets. 

Maybe you're a social media manager, so you use your clients' accounts to like and comment (I've been there 😭) and it still amounts to 3 likes and 3 comments after 12 hours.

You're watching others celebrate new milestones and you can't relate yet.

Don't lose heart.

As long as you:

- Post good content targeted at the right people
- Engage strategically
- And do it long enough

The results will come.

In the meantime, enjoy your weekend. Rest, re-strategize and go again next week. 

Deal wondrously 💙

taplio

The Battle

Harry Lawson

Yomi Gerard

Followers

Posts

Engagements

Likes

Performance ScoreYomi Gerard's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Lawson

Yomi Gerard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yomi Gerard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYomi Gerard's LinkedIn Performance