Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

I've spent 12+ years figuring out what actually drives growth for tech companies. Now I build the GTM systems that do it at scale.

Paul Zaruchevsky

NZ's tech sector contributed $23.8 billion to GDP in 2024 (8% of the economy). It's the third-largest export earner after dairy and tourism. 
The top 200 tech exporters' revenue has grown 123% over the past decade.

We're punching way above our weight in SaaS. 
Tracksuit, Re-Leased, Auror, Tapi, VXT, Timely, LawVu and bunch of others is proof we know how to build world-class products built from a tiny market.

One of the main reasons we don't have twice as many success stories is 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝗚𝗧𝗠. We build globally competitive software, then try to distribute it with the same playbook from 2016.

That's a problem. Because our competitors in the US and UK are already using GTM Engineering to grow revenue without adding headcount.

Don't miss the behind-the-scenes GTM plays that help companies like Tracksuit, Re-Leased and others punch into overseas markets.

Link in the comments and in the original post (limited spaces).

I engineer GTM for SaaS with Clay & AI your CFO won’t question.

🚨 Kiwi SaaS community - this one's a first!

Canva, Stripe, Ramp and OpenAI are quietly building something into their GTM teams that's absolutely exploding in Silicon Valley.

It's called GTM Engineering and it's almost completely unknown here in Aotearoa. Until now.

On 15 April in Auckland, we're hosting NZ's first-ever GTM Engineering workshop, led by Wedge GTM founder and Clay.com partner Paul Zaruchevsky. He’s joined by Re-Leased’s Dulan Perera and Tracksuit’s Nick Rust.

They’re bringing the Silicon Valley playbook here and you'll walk away knowing:
✅ What GTM Engineering actually is (and why the best GTM teams in the world are all over it) 
✅ The tools and tech stack that make it possible 
✅ Real GTM plays you can implement in your own company straight away

This is for Marketing, Sales and Ops leaders who want to grow pipeline without growing headcount.

📅 Wednesday 15 April 2026 
🕔 5:00pm – 7:30pm 
📍 CBD Auckland 
🎟️ $25 members & non-members

Spaces are limited. Register now 👉 https://lnkd.in/eW86xFxn

taplio

The Battle

Harry Lawson

Paul Zaruchevsky

Followers

Posts

Engagements

Likes

Performance ScorePaul Zaruchevsky's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Lawson

Paul Zaruchevsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Zaruchevsky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePaul Zaruchevsky's LinkedIn Performance