Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

☕️ Pete Codes

LinkedIn ghostwriter for hire. 

I’ve worked with YC grads, CEOs of $100m companies as well as scrappy startup founders. I've been an entrepreneur for over 6 years and I love working with founders and growing their personal brands. 

I also offer SEO services such as keyword research, backlink advice and website audits. 

I send a twice-weekly newsletter for startup founders: https://www.highsignal.io

Founder

I send a weekly newsletter with startup news stories every Friday. 

The High Signal community is an active group of startup founders. We talk every Thursday on Zoom and connect the rest of the time in a private Telegram group.

️ Codes

This was a really shock to me. Some newsletters are now fully written by AI. 

The newsletter owner might write a tech newsletter and not know anything about tech. But they know it's a lucrative audience so they don't care. 

I spoke to someone recently who doesn’t know anything about her subject matter. 

She just uses Claude to scrape news from websites and social media, write the newsletter and send it. And she has gained thousands of subscribers this way. 

As a newsletter writer who writes manually, this left a bad taste in my mouth. But I can see some people, especially in tech, just not caring. 

What do you think?

Would you mind if a newsletter was just an AI-generated summary?

LinkedIn/X ghostwriter and SEO consultant for hire

I'm sending the best newsletter for bootstrappers tonight

If you're not already reading High Signal,  I'd love you to check it out!

I break down the week's indiehacker news evey Wed and Fri so you don't have to scroll endlessly 😀

Claude is amazing! I've been coding with it over the last few days and the new model is amazing. Much better than ChatGPT, which I was using before. 

I've started working on a Google sheet-to-website tool and today I used Claude to make design tweaks to my newsletter homepage. 

It's not live yet but soon there will be a testimonial box below the sign up form, which should be good for social proof/getting more subscribers

Try Claude.

I vibe coded a Chrome extension which shows a random holiday pic every time I open a new tab

I've got so many photos buried in my Google Drive that I wouldn't see otherwise 

Here's a pic of Machu Pichu I took with a disposable camera

I'm the top result for "SEO Edinburgh"

I'm someone who just learned SEO through trial and error from building my own websites but I already outperform SEO agencies that have been around for ages. 

And yes, I'm blowing my own trumpet a lot more this year! 

I can help your business rank in Google and get the attention it deserves. 

If you're based in Edinburgh (or anywhere else) and need help with SEO, let me know with a comment below 😀

First result in Google for "SEO Edinburgh" showing Pete Codes websites

Just sent out the first High Signal newsletter of 2026! 

I've moved from Kit to Ghost so it might look a tiny bit different but it's all the usual great mix of 

• MRR updates
• marketing news 
• actionable entrepreneurship tips

I moved my High Signal newsletter content from Kit to Ghost

I got ChatGPT to give me a python script to take all my newsletter sends from Kit and convert them to posts for Ghost. Unfortunately, Kit doesn't make this easy! 

My domain rating on Ahrefs has gone up from 22 to 28 with just this change alone

It definitely makes sense to have all your content on one website. I can now do things like internal links from articles and it just feels a lot neater

"Completely self-taught. No bootcamp, no CS degree. Just a lot of trial and error."

That's what Gaurav Chande said when I asked him how he learned to code. A passion for programming took him from India to Canada after getting hired by Shopify. 

Read his full interview below

You can skip scrolling and get all your indie startup news in one place - my High Signal newsletter

I've just scheduled today's edition which covers the following: 

• AI updates 🤖
• MRR updates 💰 
• Should newsletters be written by AI? 📨

Talk to your competition. 

I just had a great call with another ghostwriter. We talked about pricing, how to handle difficult clients and how to find great ones. I shared my rates and he shared his. Why not? It's not a winner takes all market. 

So if you want to get better at your job, which I'm guessing you do, go find someone in your industry and ask for a call.

Day 5 of using Claude 🤖

I added social media icons to my personal website 

I just said which ones I wanted and it knew what links to add without my writing them

personal website with arrow pointing to social media icons

If your friend made 4 times more than you, wouldn't you get jealous?

Matthias didn't - he just copied him. 

You see his friend had learned to code so Matthias just did the same. 

Now, he's a Full Stack Developer and he doesn't even have a CS degree. 

Read his full story below

Learning to code after his friend made 4x more

OK, I've updated my DNS for High Signal

Just sent the newsletter

Can you let me know if it landed in your inbox ok?

I'm re-writing the lead magnet for my High Signal newsletter 🧲

I wrote a list of startups and how much they sold for but I could do with adding new companies to it. 

Anyone know any bootstrapped company acquisitions I should definitely cover?

e.g. We Work Remotely sold recently

SaaS newsletter announced startup acquisitions

I just got a great result for a High Signal advertiser 😀  

They said it's "the best ROI on marketing spend ever"

What do you think about my new sponsorship page?

Open article: Sponsor the High Signal newsletter by highsignal.io

taplio

The Battle

Harry Lawson

️ Codes

Followers

Posts

Engagements

Likes

Performance Score️ Codes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Lawson

️ Codes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}️ Codes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score️ Codes's LinkedIn Performance