Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

Business Casual Copywriting Ltd.

As a conversion copywriter (primarily to SaaS and B2Bs), I help businesses like yours turn more leads into paying customers by getting into their heads.

A cross-section of my previous and current client list includes HubSpot, WP Engine, Deputy, Benevity, Scott's Cheap Flights, ReadMe.io, InsightSquared, Vena Solutions, Clockspot, Armor.com, Genius Link, Siege Media, Traffic Think Tank, and more.

I write and audit websites, landing pages, ads, email series, and in-app experiences, and I help clients develop the conversion strategy behind them. 

My process (because other copywriters don't actually have one) always begins with research - because I don't believe you should pay me to guess.

I know how to get the intel you need to improve conversions, and I can help you create surveys, conduct interviews and turn data into actionable insight.

I've combined forces with Founders, VPs, affiliates, marketing departments, sales teams, UX designers,  SEOs, developers, and every now and then the C-suite brings me in to make them look good with the board.

If you want a copywriter who brings you ROI and not excuses, let's get introduced.

Conversion Copywriter and CRO Consultant

Case Study Buddy

ACQUIRED: *In March 2024, CSB was acquired by Testimonial Hero. I’d love to make an intro or chat with you if you’re exploring customer stories!*

2,000 B2B case studies delivered and counting!

At Case Study Buddy, we help mid-market to Enterprise B2B brands turn every customer success story into a campaign's worth of written and/or video assets by handling all of the heavy lifting it takes to get case studies done. 

We're a full team of writers, interviewers, videographers, designers, project managers, and more, all dedicated to solving the challenges creating case studies presents and making the process as easy as possible.

See for yourself: https://casestudybuddy.com

Co-Founder

CBC Television

I share a short, 3 - 4 minute segment on recent tech news with the awesome people of Calgary. From space-based solar power to self-driving cars, we cover what's new and exciting - and what it might mean for Calgary, Canada and the world.

It's a fun little addition to my work with Business Casual Copywriting & Case Study Buddy, and a good way to spend a Monday night.

After appearing on CBC between July 2015 - May 2016, I took an eight month hiatus to live in New Zealand. As of January 2017, I'm pulled in on an as-needed basis.

Tech Columnist, CBC Calgary

Vovia

RECRUITERS: I DON'T WANT TO DO SEO EVER AGAIN.

I assisted with SEO on all components from initial research to final execution. I was primarily responsible for crafting sound strategies and advising on execution. 

I also got my hands dirty in content creation, link building, site audits and more.

The job was a mix of technical and creative skills; always changing, which is something I enjoyed. In my position, I was able to find data-supported business solutions. 

My work was not about title tags or keywords - it was about increasing sales and earning market share.

Lead SEO Specialist

SIFE Calgary

I project managed the SHIFT initiative, a project that focused on improving inter-generational communication in the workplace by giving employers the knowledge and understanding of how to employ, retain and communicate with Generation Y.

Project Manager

Founder @ Case Study Buddy | High-impact customer stories + video testimonials for B2B

Built and ran a 7-figure business (Case Study Buddy) with an incredible partner and amazing team that served over 300 companies, including some of the largest brands on the planet (like HubSpot, Zoom, Shopify, and Loom.)

Learned a lot in the process about business, social proof, and myself.

Before that, consulted to brands like HubSpot, Scott's Cheap Flights, Benevity, and more on conversion, positioning, and messaging through strategic analysis, collaboration, and hands-on copywriting.

Today...

1. Consulting on customer marketing programs and how to generate, capture, and profit from customer stories

2. Advising on content, positioning, and conversion for brands stuck in neutral (or headed in reverse)

3. Taking a beat to enjoy my family and determine what I build, join, or throw myself into next!

Drop me a line; happy to be connected.

taplio

The Battle

Harry Lawson

Joel Klettke

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