Secret Sessions

Secret Sessions started as a YouTube channel featuring 100s of artists, from Bastille to Kacey Musgraves and Ben Howard. This grew into a live event that took artists like Arlo Parks and Mahalia to venues such as Soho Farmhouse and The H.Club.

We now focus on developing the next wave of talent through Artist Development programs and coaching.

Founder

The F List for Music

The F-List helps female and gender minority musicians overcome structural barriers by facilitating training and profile and professional opportunities.

The brainchild of equality and diversity campaigner Vick Bain, The F-List is an online resource that lists artists, bands, songwriters and composers who identify as female. Initially uploaded as a sprawling online spreadsheet, Bain has re-launched it as a fully searchable, not-for-profit website. 

The aim of the directory is to improve representation of women at all levels of the industry – from session musicians and arrangers, to producers and festival headliners. The initiative has already gained support from partners such as SWIM (Scottish Women Inventing Music) and Independent Venue Week and ambassadors such as Be Charlotte.

Director 

Creator Business School

We help musicians build and monetise their fanbase by building profitable businesses using a creator ecosystem.

Founder 

SUBTVU LTD

Head Of Music

GIRLS TO THE FRONT

In 2019 just 20% of the artists signed to record labels and 14% signed to publishers were women. This industry does not do enough to support the growth of female artists, and we are committed to changing this narrative – giving artists the tools they need to remain independent and ultimately building a fairer and more inclusive industry for all.

Founder/CEO

This Here

Working on Cultural Influencer strategy for The North Face.

Creative Director 

Startup Leadership Program

The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators. SLP Fellows have founded 1,100+ successful startups & raised more than $600M in funding.

Fellow

Instrumental.

Responsible for developing Instrumental's business model of profitably providing content strategy for 3rd parties including brands, advertisers, media companies and any other businesses looking to promote their products and services to the Instrumental's connected audience.

I was leading the team pitching/winning content commissions and developing the Instrumental network through attracting new artists/creators/channel owners into exclusive and non-exclusive partnerships with the business.

Creative Director

I was brought in to PopShack, to build and grow their video Output and music influencer network. 
I grew their YouTube channel from the ground up working with mainstream and YouTube artists. 
I was responsible for working with brands and partners to develop influencer marketing strategies and creative video output for these projects. I managed production teams and network of influencers.

Head of Visual Programming

BalconyTV

BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies around the world.
I was brought into to manage full production of the London Balcony, this role involved finding the location, assembling a team of camera operators, sound, presenters. For over a year we produced and uploaded 7 shows a week (one every day!) with artists such as Ed Sheeran, Jessie J, Beardyman and many more.

Executive Director

Video Box

Video-Box is an online video production company specialising in music and fashion content.
Video-Box focusses on growing online audiences through creating high quality content people want to watch and share. With 20 million hits, 2 leading music channels and a wealth of happy clients Video-Box promises to deliver a high quality video campaigns from concept to completion.

Clients include: Burberry, Nintendo, Lucozade, Ben Sherman, Paul Smith, Warner, Universal...

Hey 👋 I'm Harriet JW. In 10 years I’ve built a YouTube Channel to 10M views, launched a Top3 iTunes Podcast and drove 100M+ views for me and my clients. 

→ Here’s the big shift: 
After years of chasing views and numbers, I realized it wasn’t leading to meaningful growth or revenue. 

If you’ve had enough of quick-win tactics that focus only on vanity metrics, I’m here to help. I work with creative brands that want sustainable growth and real results—businesses that need a system for attracting, nurturing, and converting clients in a way that feels seamless.

This isn’t coaching; it’s a strategic partnership designed to build a scalable, growth-focused sales system that delivers authentic connections and measurable growth. 

I work with creative businesses to implement a complete sales and growth ecosystem—automated and optimized, so you can drive revenue without exhausting your time or energy.

Here’s how we make it happen:

→ Sales Strategy Deep Dive: We start with a strategic session to identify your growth goals, what’s working, and the high-impact changes that can drive revenue.

→ Modern Marketing:  Using my 3 Pillar Playbook will make sure your marketing message is watertight and reaching the right people.

→ Custom Sales & Growth Framework: We design a growth strategy that aligns your brand with a seamless lead-nurturing process—targeting, converting, and retaining clients with a method that resonates with your audience.

→ Automated Growth Ecosystem: I install a system that guides leads from first interaction to loyal client, creating a reliable pathway for consistent, scalable growth.

With continuous optimization, check-ins, and dedicated support, you’ll gain a growth engine that operates in the background, converting interest into revenue while you focus on what truly matters.

This is my passion.  I know what’s possible when creative businesses embrace a growth strategy that aligns with their values and drives results, and I’m here to make it happen for you. 

Ready to go from overwhelmed to growth-focused? Let’s connect.

DM me or email Harriet@HarrietJW.com to learn more.

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