Secret Sessions

Secret Sessions started as a YouTube channel featuring 100s of artists, from Bastille to Kacey Musgraves and Ben Howard. This grew into a live event that took artists like Arlo Parks and Mahalia to venues such as Soho Farmhouse and The H.Club.

We now focus on developing the next wave of talent through Artist Development programs and coaching.

Founder

The F List for Music

The F-List helps female and gender minority musicians overcome structural barriers by facilitating training and profile and professional opportunities.

The brainchild of equality and diversity campaigner Vick Bain, The F-List is an online resource that lists artists, bands, songwriters and composers who identify as female. Initially uploaded as a sprawling online spreadsheet, Bain has re-launched it as a fully searchable, not-for-profit website. 

The aim of the directory is to improve representation of women at all levels of the industry – from session musicians and arrangers, to producers and festival headliners. The initiative has already gained support from partners such as SWIM (Scottish Women Inventing Music) and Independent Venue Week and ambassadors such as Be Charlotte.

Director 

Creator Business School

We help musicians build and monetise their fanbase by building profitable businesses using a creator ecosystem.

Founder 

SUBTVU LTD

Head Of Music

GIRLS TO THE FRONT

In 2019 just 20% of the artists signed to record labels and 14% signed to publishers were women. This industry does not do enough to support the growth of female artists, and we are committed to changing this narrative – giving artists the tools they need to remain independent and ultimately building a fairer and more inclusive industry for all.

Founder/CEO

This Here

Working on Cultural Influencer strategy for The North Face.

Creative Director 

Startup Leadership Program

The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators. SLP Fellows have founded 1,100+ successful startups & raised more than $600M in funding.

Fellow

Instrumental.

Responsible for developing Instrumental's business model of profitably providing content strategy for 3rd parties including brands, advertisers, media companies and any other businesses looking to promote their products and services to the Instrumental's connected audience.

I was leading the team pitching/winning content commissions and developing the Instrumental network through attracting new artists/creators/channel owners into exclusive and non-exclusive partnerships with the business.

Creative Director

I was brought in to PopShack, to build and grow their video Output and music influencer network. 
I grew their YouTube channel from the ground up working with mainstream and YouTube artists. 
I was responsible for working with brands and partners to develop influencer marketing strategies and creative video output for these projects. I managed production teams and network of influencers.

Head of Visual Programming

BalconyTV

BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies around the world.
I was brought into to manage full production of the London Balcony, this role involved finding the location, assembling a team of camera operators, sound, presenters. For over a year we produced and uploaded 7 shows a week (one every day!) with artists such as Ed Sheeran, Jessie J, Beardyman and many more.

Executive Director

Video Box

Video-Box is an online video production company specialising in music and fashion content.
Video-Box focusses on growing online audiences through creating high quality content people want to watch and share. With 20 million hits, 2 leading music channels and a wealth of happy clients Video-Box promises to deliver a high quality video campaigns from concept to completion.

Clients include: Burberry, Nintendo, Lucozade, Ben Sherman, Paul Smith, Warner, Universal...

Hey 👋 I'm Harriet JW. In 10 years I’ve built a YouTube Channel to 10M views, launched a Top3 iTunes Podcast and drove 100M+ views for me and my clients. 

→ Here’s the big shift: 
After years of chasing views and numbers, I realized it wasn’t leading to meaningful growth or revenue. 

If you’ve had enough of quick-win tactics that focus only on vanity metrics, I’m here to help. I work with creative brands that want sustainable growth and real results—businesses that need a system for attracting, nurturing, and converting clients in a way that feels seamless.

This isn’t coaching; it’s a strategic partnership designed to build a scalable, growth-focused sales system that delivers authentic connections and measurable growth. 

I work with creative businesses to implement a complete sales and growth ecosystem—automated and optimized, so you can drive revenue without exhausting your time or energy.

Here’s how we make it happen:

→ Sales Strategy Deep Dive: We start with a strategic session to identify your growth goals, what’s working, and the high-impact changes that can drive revenue.

→ Modern Marketing:  Using my 3 Pillar Playbook will make sure your marketing message is watertight and reaching the right people.

→ Custom Sales & Growth Framework: We design a growth strategy that aligns your brand with a seamless lead-nurturing process—targeting, converting, and retaining clients with a method that resonates with your audience.

→ Automated Growth Ecosystem: I install a system that guides leads from first interaction to loyal client, creating a reliable pathway for consistent, scalable growth.

With continuous optimization, check-ins, and dedicated support, you’ll gain a growth engine that operates in the background, converting interest into revenue while you focus on what truly matters.

This is my passion.  I know what’s possible when creative businesses embrace a growth strategy that aligns with their values and drives results, and I’m here to make it happen for you. 

Ready to go from overwhelmed to growth-focused? Let’s connect.

DM me or email Harriet@HarrietJW.com to learn more.

Harriet Jordan-Wrench

I turned down an all-expenses-paid trip to SXSW this year. Not because I wasn't grateful. Not because I don't value what it represents…

Two reasons:

The first: I'm not spending money in America right now.

There are people I love there. People I admire deeply. Some of the most brilliant minds in music are based in the US.

But I vote with my pound. And the current political system does not reflect those people or their values. Pretending it's possible to separate commerce from politics in 2026 is either naive or convenient.

It's no longer acceptable to say "I don't do politics." Look around. The world is burning. Everything is political. And everything political is harder for minorities, harder for women, and harder for anyone who doesn't fit the default template of who gets to build things.

The second reason is this photograph.

That's me. That's my daughter, who turned one last week. That's 7 minutes before the SXSW application deadline.

I applied, I was selected, I was excited to go.

The scheme told me they'd be "flexible within reason." It was 8 days. I couldn't go for fewer. I couldn't bring someone to help with her. It simply wasn't compatible with my life right now.

That's fine. I'm not complaining.

What I am saying is this: anyone who tells you that women and men have equal access to opportunities like this is not being honest with you.
Most men in my position apply, get on the plane, send the postcard.

A woman with a one-year-old does the maths, realises the infrastructure doesn't bend, and declines.

International Women's Day asks us to celebrate progress. I think we also need to be honest about where the gaps still live - not in the grand gestures, but in the small prints. The "within reason." The 8-day minimums. The networking events at 7pm that assume you have someone at home.

Progress isn't just policy. It's the quiet decisions that don't get made because the conditions aren't equal.

I turned down SXSW. I'd do it again.

Stand for something, or spend your platform on nothing.

(Betty is unbothered. She got to stay home.)

Music industry CMO & strategist | Building the methodology companies need for artist development at scale | Secret Sessions Founder

ClubzFM

Helping artists build their 1000 true fans club!

Co-Founder & Chief - All Things Fan

The Fan Perspective

Author

Mixes

Turn any feeling, or moment into playlists! 📼
$1k in revenue, vetted by 10+ DJs

Musixspace

• 48,000 users globally, interacted with early users, observed user patterns, ran experiments to understand user needs and pivoted to @ClubzFM
• Re-designed the app, along with hooks to get a better retention and user experience.
• Built an inhouse chat for people to share and communicate without drifting off to other apps. 
• Built discovery mode - swipe based approach for finding people similar to your music taste and send a song request to connect.
• Got accepted to buildspace s3, made it top to 64 and launched on demo day.

Create your own music space and find people having the same taste in music as you. Match your music taste with your friends, your favorite artists, or even strangers. Get unique music insights like Spotify Wrapped whenever you want. Reached 1000 users globally, had to shut down due to poor retention.

Antler

Entrepreneur in Residence

Builds by Amaya

With a proven track record of 5+ years of shipping MVPs for early stage startups at scale, I run a single person agency that helps exciting early stage startups / companies bring their idea alive & ship their MVP in 15 days.

Senior Software Consultant

Kenko AI

• Built in-house automation orchestration engine ( read as Zapier) using AWS Step Functions, Lambda, API Gateway, S3, and Django for fitness boutique owners to run dynamic, automated workflows based on customer journey, bookings and purchases, leading to a 10x better marketing, revenue and retention for clients.

• Owned, lead and built the full-stack in-house marketing & segmentation engine, that processed and queried over 1M+ data points, for fitness boutiques to send Email and SMS promotional campaigns to their customers based on various activity such as date of membership purchase, number of classes attended, date of expiry for a pack, etc using Django, SQL, Celery, SendGrid, AWS Lambda, Redis, and Angularjs.

• Designed, implemented and optimised the entire system architecture for ETL, data ingestion pipeline, and periodic scheduling of data from the production database to sync and maintain the campaigns database, storing data on events level which made querying the customer for campaigns 20x faster with a latency < 6 secs for 1M+ data points using raw SQL, Celery, AWS Lambda and Django.

• Worked on understanding business logic & codebase flow for transferring the legacy code from PHP, Laravel to Python microservices using Django, and implemented chargebee integrations for payments being processed across campaigns in PHP.

Software Engineer 3, Full Stack -

buildspace

Got accepted into s3, buildspace - a school where people build cool shit! Made it to top 64 out of 7000+ people, launched Musixspace, gained early traction.

Builder

Summer

• Owned and responsible for transition from Monolithic Architecture to Micro-services. Developed the Print Micro-service, increasing the threshold of concurrent users by 16x by building a Queue backed Printing service responsible for printing of kitchen KOTs, restaurant bills, duplicate and online payment receipts. 

• Designed and Implemented Logging systems for the Print Micro-service, logging and recording at app, queue and micro service levels to keep tabs on the tasks and processes running, making the Root Cause Analysis convenient.

• Contributed in the Analytics -> Analytics 2.0 transition, focused on enhancements around UI/UX experiences, and state management over frontend.

Software Engineer

BiteSpeed

• Implemented end-to-end segmentation and indexing algorithm over >1M data points containing order details, to facilitate easy customer targeting for Shopify store owners using React, Redux, Immer, Thunk
and Node.

• Designed a highly scalable system architecture for Customer Support Chat using Hasura, GupShup, AWS SQS, AWS Lambda with GraphQL mutations and subscriptions ensuring high concurrency and availability.

• Developed highly responsive, modular, lightning fast frontend for Customer Support using Next.js, Chakra UI, Apollo client, Redux to handle active chat subscriptions and state changes.

• Designed the Customer Support UI and UX (user interface and user experience) handling wireframing, prototyping, mockups and revision based on customer feedback to ensure a top-notch user experience.

Engineering and Design

2x Music Tech founder, currently building @clubz.fm - a tool your favorite artists use to build a direct bridge, drop and reward their biggest of fans.

Superfan at heart. Creative tech hacker. Obsessively building ways for artists to own, build, engage, and monetise superfans, while giving fans premium ways to belong and brag @clubz.fm. We're here to bring back the culture of fandom — and unlike everyone else, we’re building it as superfans, not just for them.

Previously built Musixspace (48k users) — match music taste with friends/strangers (before Spotify Blend was a thing), and Mixes — AI + music theory = banger playlists from prompts.

I also write a newsletter The Fan Perspective — a fan’s raw, unfiltered, no-BS lens on the Direct-to-Fan revolution, read (and respected) by top music execs, artist teams, and D2F builders around the world.

Built 16+ products in 6 years. Helped some of the top early-stage startups in India and abroad grow 0 → 1M+ users/revenue. I do all things engineering, design, hack growth and GTM.

If you're an artist, fan, or VC pumped about reshaping music, fandom, or the future of direct monetization — let's talk. We’re building what the industry forgot, and what it exactly needs now.

taplio

The Battle

Harriet Jordan-Wrench

Amaya Srivastava 🎵

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The Battle

Harriet Jordan-Wrench

Amaya Srivastava 🎵

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