Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

SolarWinds

Build and lead initial cross-functional global alliance marketing at SolarWinds. Partner, Channel and B2B programs, marketing and development.

Global Alliances Marketing

Microsoft

Manage the strategic partnerships between Microsoft and US Global Systems Integrators (GSIs) key to the Health and Life Sciences (HLS) priorities. Focused on building joint strategy, business development and driving cloud consumption. Launched Co-Sell strategy and created shared plans to drive shared revenue and wins. Worked across and broad teams and colleagues to drive sales excellence and pipeline, consumption review and executive alignment.

US GSI Alliances Partner Development Manager, Health & Life Sciences Industry

Build Microsoft Stores Go-To-Market strategy for a K-12 education-specific retail customer experience, content strategy, and vertical segment GTM strategy.

GTM Strategy Director, Education E-Commerce, Microsoft Stores

Hydro Studios

Engagments include
* Partner Marketing & Recruit Strategy Director, Sandler Partners. Accelerated partner recruit pipeline by 20% and enabled scalable recurring revenue by conducting primary research, competitive analysis, and marketing automation enabled growth marketing 

*Channel Program Strategy Director, Smiths Detection. Delivered offer alignment, segmentation, product roadmaps, GTM, channel and growth strategies

* Inbound Marketing Director, Hydro Studios, HubSpot Gold Partner

Channel and Partner Strategy Director

Healthy Hemp Pet Company

Co-Owner

Hewlett Packard Enterprise

Acquired and retained clients; and developed cross- and up-sell opportunities through developing and implementing ABM program as a business partner to senior account and pursuit leadership.
• Recognized for contributing to securing 100% of targeted multi-million-dollar, multi-year renewals and new business at strategic global services accounts including American Airlines, United Airlines, Federal Express, Luxottica and Conway.

Strategic Accounts & Pursuits Account Based Marketing (ABM) Sr. Manager

Achieved 138% of opportunity pipeline goal by developing and implementing marketing plan in collaboration with sales, partner and product marketing leaders while managing and often creating demand generation and lead management program content including webcasts, emails and social. Spearheaded partner and strategic alliance programs and delivered consistent Run of Business scorecards, reporting and analysis.

Senior Business Manager & Audience Program Manager, Microsoft Dynamics ERP SMB Marketing

CRM Online GTM strategy. Led operational planning, positioning, communication and content strategy as channel lead on cross-functional CRM Online Last Mile Excellence (LMX) launch team responsible for planning and executing rolling cloud product launches. Tripled click-through rates reaching over 90,000 global partners to maximize adoption and drive significant partner migration with partner operational readiness and sales enablement.

Senior Channel Enablement Program Manager, Microsoft Worldwide Cloud Services Channel Development

Enhanced executive partner engagement to drive sales results across Office 365, Dynamics CRM Online and Windows Intune as program and communications manager for Partner Advisory Council (PAC) and 215-member Partner Channel Development (PCDM) community.

Senior Channel Marketing Program Manager, Microsoft Global Cloud Strategy and Sales

Microsoft Dynamics Global Customer Marketing. GTM strategy. Exceeded targeted revenue and partner activation goals by enabling partners to up- and cross- sell Microsoft Dynamics ERP modules by architecting "Your Business Roadmap", a global partner enablement strategy based on a shared understanding of customer and partner needs, competitive situation, and market trends; and by creating the tool and communications content to implement the strategy in collaboration with product, partner, and customer SMEs.

Senior Sales Enablement Program Manager & Content Strategist

The Planet Group Ltd

Transformed North American channel rebate program business by handling contract negotiations, client and revenue management, Quarterly Business Reviews, partner transactional data mapping, process improvement, scorecard development, results reporting and analysis

Vice President Business Development, North America

Key consultant for global technology clients, primarily Microsoft. Strategic lead on integrated marketing teams to develop lead generation and nurture strategies; partner recruit and enablement strategies; and the new Microsoft Partner Program based on data and insights driven customer segmentation. Work ranged included Microsoft Dynamics, Microsoft Office, Microsoft Partner Program, Microsoft SQL Server and Verizon.

Strategy Director

Lone Peak Consulting Group, LLC

Principal

Microsoft GmbH

Chief of Staff, Microsoft Central Europe

Distict Enterprise and Channel Sales Manager

Bringing 25+ years of partner ecosystem + channel sales and marketing experience developing relationships and shared strategies, nurturing leads into sales opportunities, improving sales funnel performance, and recruiting new partners and customers with strategic and innovative approaches along with 18+ years of Microsoft institutional insight and VP level Chief of Staff work.

Now, I'm ready to join a team and bring all that goodness and experience in house.

Experienced at creating and executing partner business and GTM plans, and launching new or updated programs in the partner ecosystem. I offer a track record of success in planning and leading Go-to-Market strategies, driving maximum revenue and Return on Investment (ROI), reducing costs and improving P|CSAT by building and refining programs based on partner feedback, and enhancing partner experience using metrics, analytics, marketing automation and CRM.

Engaging and collaborative, I am a trusted partner to C-level leadership, relied upon to identify and capitalize on opportunities for increased revenue, savings and process improvements.

taplio

The Battle

Hans Bunes

Polly Patterson

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