Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Expandi Group

Expandi Group are leaders in B2B AdTech, MarTech, and Managed Services via our purpose built B2B DSP, boasting a global team of 400+ marketing experts across 22 countries, we continuously pioneer innovative solutions and B2B expertise for clients in EMEA and beyond.

As a B2B cookieless advertising business, Expandi Match, Expandi Agency, Cyance, AccountInsight, and Session Media, leverage advanced technologies and data-driven strategies, including ABM, ABA, Intent Data and Semantic Targeting. Our commitment to innovation extends to navigating the evolving digital landscape, ensuring seamless transitions into the cookieless era.

www.expandigroup.com

Digital Marketing, Demand Generation, Performance Marketing, Account Based Advertising, (ABA) Marketing Data Platforms, B2B Marketing, IP targeting, Cookieless, Real-time reporting, B2B Lead Generation, Martech,  Adtech,  Account Based Marketing (ABM), Data Intelligence, Intent Data, Real-Time Bidding (RTB), Programmatic Advertising, Artificial Intelligence (AI) in Advertising, Contextual Targeting, Semantic, Predictive Analytics, Dynamic Creative Optimisation (DCO), Cross-Channel Attribution,  Audience Data Management Platform (DMP), Multi-Touch Attribution (MTA), Precision Targeting,  Account-Level Bidding, Personalised Advertising, Account Segmentation, Custom Audience Targeting,  ABM Attribution, Contextual ABM, Intent-Based Targeting,  Account-Based Retargeting, Predictive Analytics for ABM,  Account-Based Engagement,  Account-Centric Marketing,  Account-Level Insights,  ABM Data Integration, Dynamic ABM,  Account-Based Measurement,  ABX, Behavioural, Demographic, Firmographic, CTV, DOOH, Analytics, IAB TCF 2.2.

Chief Business Development Officer - Expandi Group

Bombora

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. #B2B #martech #intent #b2bintent #data 

Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. 

The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000 Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

GM EMEA

AdEye

(Acquired by Dynamis PLC) AdEye is a programmatic advertising platform that facilitates guaranteed sales in a transparent environment, automating operational functions such as planning, buying, maintaining and reporting.

Eliminating the complex labour intensive processes associated with insertion orders.

Co-Founder

Goby Labs

(Post acquisition), I joined Goby Labs to run the EMEA / APAC business. Goby is a permission-based B2B data platform and Europe's first B2B transparent second-party data marketplace. Goby solves the problem of both scalability and obscurity found in the first & third party data sets. Goby brings data to market in a secure and transparent way; sourcing data from B2B brands and advertisers who join the platform to partner with non-competitive data providers of choice to aid better marketing decisions and drive revenue. Unfortunately, Goby Labs was a casualty of the GDPR and closed operations in 2018.

MD - EMEA

Adcompass B2B

(Acquired by Goby Labs). AdCompass is a leading EMEA B2B contextual and data driven advertising network in EMEA and APAC. Programmatic B2B advertising for all the major agencies and brands direct. We work with over 1500 major B2B publishers such as Incisive Media, The Spectator, Centaur, Global Data, Haymarket, Dennis, Future, Informa, EMAP and Global Data.

Co-Founder / MD

Martini.Media

(Post acquisition), I joined Martini as GM (EMEA/APAC). My role was to build on the success of The Digital Partnership and help build the European operation into a major player in the B2B advertising and Data Markets. We grew the EMEA business x 10 with investment and support from the US parent company. Martini was acquired by Evolve Media.

The Digital Partnership

(Acquired by Martini Media) The Digital Partnership (TDP), Europe's leading data driven contextual B2B Advertising Network, delivering exceptional results for both B2B advertisers and B2B publishers, utilising multiple targeting abilities including re-targeting and data targeting across over 350 specialist B2B websites.

TDP was acquired by Martini in July 2011.

Founder / MD 

Channel 4

Reported directly to the CEO of Channel 4. Created one of the largest UK C4 owned agencies working with brands such as BT and Thomas Cook amongst many other major brand names. I left this role to form a Start Up (The Digital Partnership) which was acquired by Martini Media in 2011.

MD, 4 Digital Solutions

lastminute.com

One of the most enjoyable roles I've held, working for a famous early Dot Com company, this was a fantastic time where I learned so much. I managed the International Commercial and Business Development departments for the Group Globally. This included all Advertising Sales, Commercial Relationships ranging from credit card partnerships, loyalty schemes through the launching the lastminute.com customer magazine funded by advertising and sponsorship. In my time in this role, we grew revenues exponentially and won many awards for exceeding targets Globally.

Chief Revenue Officer EMEA - Commercial

Russell Publishing

Sales Manager

I'm fiercely passionate about driving businesses towards unprecedented growth & expansion. With many years of hands-on experience overseeing all facets of operations, including managing annual revenue of £20m+ & leading global teams of 60+ professionals, I've honed a unique skill set to strategically amplify growth, spark innovation, and propel businesses to unparalleled success. My true passion lies in helping to cultivate businesses, guiding them through rapid expansion, and positioning them as unrivaled industry leaders such as Bombora. 

I've co-founded transformative ventures, like AdEye, an industry-redefining Programmatic, Data, and AI platform. At Lastminute.com, I engineered the birth of the company's most profitable division, overseeing sales, business development, and marketing functions Globally - working closely with Martha Lane-Fox and Brent Hoberman. At Channel 4 reporting to Andy Duncan, the CEO, I orchestrated the creation of a highly lucrative advertising agency for Channel 4.

Moreover, I co-founded two other illustrious B2B data-driven digital ventures, The Digital Partnership and AdCompass, both of which thrived under successful acquisitions. Additionally, I played a pivotal role in scaling Martini Media, a US-based business, by a factor of x15 revenue growth over 3 years.

As GM of EMEA at Bombora, I spearheaded the region's rapid expansion, I managed all commercial facets, including SAAS, advertising agencies, publishers, partnerships, data, analytics, channel, and platform sales. Notably, upon my departure, the EMEA and APAC regions contributed 20% of the company's revenue, reflecting our significant growth and impact.

In 2023, I embarked on my latest professional voyage with Expandi Group, harnessing my extensive experience and proven track record to navigate and propel growth in the EMEA and APAC Adtech/Martech divisions, with an unwavering focus on deploying impactful go-to-market (GTM) strategies.

Publisher Development, Growth hacking, Entrepreneurship, SAAS, Commercial Revenue, Strategic Partnerships, Sales Strategy, Budgeting, Forecasting, B2B/B2C Advertising, Account Based Marketing, (ABM/ABA/ABX), Intent Data, Programmatic, Marketing Automation, Innovation, People Management, Analytics, Measurement, Target Driven, Business Development, Data Solutions, Martech, Adtech, Growth Strategies, Market Penetration, Customer Acquisition, Customer Retention, Brand Development, Product Development, Competitive Analysis, Market Research, Cross-functional Collaboration, Leadership Development.

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The Battle

Hans Bunes

Matt Gower

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