Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Hewlett Packard Enterprise

Senior Director of Marketing, EMEA

Marketing leader for North Western and South EMEA Geos. Sustainability ERG Champion and Public sector industry marketing leader.

Senior Director, Marketing, North Western and South Europe EMEA

Marketing Senior Director for France, Belux and Northern countries. Giving strategic directions to countries team for the Geo marketing plan covering operations, events, products, data analytics and marketing finances. In charge of digital sales project for the Geo.

Marketing Director Northern and Western Europe

In this position I'm in charge of Marketing and Communications strategic planning and execution for Hewlett Packard in France. I'm accountable for demand generation and revenue growth thru demand generation with a strong alignment with the business units and  segment leaders. I'm leading a plury disciplinary team of market manager, community manager and telemarketing business developpers;
In adition to that, as a member of the EMEA marketing core team I'm leading several pan european digtal based projects.

Marketing and Communications Director | France

Marketing France lead for all HP's brands in France covering B2B, B2C markets.

Marketing Director France 

In this position I'm leading @ll the sales organisations in charge of HP Channels through a network of 4000 business partners, distributors, service providers and related alliances. 
I'm also in charge of the SMB segment business development.

Indirect Sales Channels Director, France

IBM Global Services

Global Technology Services Marketing & Communication leader in France : outsourcing, cloud computing, infrastructures services.
Business Dev : market/pipeline gap identification, intelligence gathering, leads generation, c-level customers & influencers relationship strategy & tactics.
Marketing & Strategy : market segments selection, market prioritization, marketing plan design & related activities deployment, sales enablement plan.
Communication : services brand internal & external communication strategy & plan.
Management : market segment managers & communication teams management.

Marketing & communication Director

Maintenance & Technical Support Business Leader : pre sales, offering & business dev subject matters experts, 75 people. 
Business Line strategy design & implementation.
Revenue & Marketshare growth ownership.
102% of the revenue target in 2009.
IBM local Market Shares up to 3% between june 08 and July 10.

Maintenance & Technical Support Leader/Directrice offres & avant vente

SOA, Service Management, Web, Messaging & Security services.
Signings co-ownership with the sales manager, Revenue ownership.
Offering portfolio design, new offers launch, evangelisation.
Revenue +10% over the period.

Middleware Business Leader

Technology Services Sales Manager, 2.5 years.
Large Accounts segment. From 94% to 105% of the target over the period.
Technology Services Account Manager, 2.5 years.
MINEFE (Ministry for financial & taxes), CNAM (Social healthcare). Between 100% and 110% of the target over the period.

Sales Manager

Econocom

Sales & sales support team management.
Industrial & Public Sector large accounts.
P&L ownership.

Sales Director/Directrice d'agence

Account Manager then Sales Team leader for Public & Para Public business team

Sales Team leader

Executive Management in #Marketing, #Business Development and #Sustainablity
I have a deep expertise in innovation and digital acquired during 23 years of experience in the IT Industry on both B2B and B2B2C markets.
I held various leadership positions including management of large sales and marketing departments in complex #international environnements which allowed me to gather a strong experience in transformation and motivation topics.
Key areas of expertise :  #Digital marketing, AI, #data marketing, #growthMarketing, project management, , #SoftwareMarketing, marketing operations

taplio

The Battle

Hans Bunes

Maud Samagalski

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