Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

CRO @ Movemedical | Revenue Growth Strategist, Sales & Marketing Leader

Movemedical: The Medical Device Last-Mile Supply Chain is Unique. 

Medical device sales and ops teams use Movemedical when they are ready to gain true inventory control and visibility, increase sales, and strengthen physician relationships.

By knowing where your stuff is, you can manage the inventory and serve the client better. 

Movemedical helps everyone dramatically speed up the order-to-cash process. 

The Movemedical platform (software) helps unify Hospitals, Doctors, and Medical Device Companies to create an intelligent end-to-end surgery case management process. It does this through total inventory visibility, complete inventory control, efficient planning, and superior HIPAA compliant communication that promotes internal/external collaboration. 

We get to help unify the surgery case management process by partnering with medical industry professionals including:
- Sales Ops Leaders 
- Surgeons / PAs
- Sales Reps / Sales Managers 
- Operations Managers / Directors
- VP – Sales / Marketing 
- Nurses
- Surgery Schedulers 
- VP – Logistics / Operations / Supply Chain 
- CFO 
- IT Directors / CIO 

MY ROLE: Lead the partner-facing efforts of the Movemedical platform. (Sales & Marketing)

**Asset Utilization & Field Inventory: Loaners/Consignment/Trunk Stock, Returns, Auditing, Cycle Counting, Surgery Chase Management, Rep to Rep Transfer, HIPAA Compliant Messaging, UDI Traceability & Compliance**  

Movemedical helps the medical device industry increase: Asset Utilization, Service, Sales, & Compliance

READY TO TALK? Reach out to me directly here on LinkedIn, email me at mm@movemedical, visit us online at www.movemedical.com or call me at 877-469-3992.

Mareo McCracken

Looking to grow in 2026?? Here are the top books I read in 2025. 

Featured authors: 

💜Heather R Younger, J.D., CSP®, J.D., CSP®
Jim Ferrell
Jim Murphy
Brent Adamson & Karl Schmidt
Dr. Oleg Konovalov
Lee Salz
Luigi Prestinenzi & David Fastuca 
Tom Finegan
Dan Heath
Dr. Benjamin Hardy & Blake Erickson

#leadership #sales

CRO @ Movemedical | GTM Strategy & Execution, Sales Leadership, Marketing, Training, & Coaching

We all know the drill: hit the gym, eat the greens, and try to keep the mind from melting down from the daily chaos. Physical health needs movement an

Open article: Stop Just Existing: Read, Grow, and Configure Your Brain for Greatness (Booklist: Top 10 of 2025)  by Mareo McCracken • 3 min read

Stop Just Existing: Read, Grow, and Configure Your Brain for Greatness (Booklist: Top 10 of 2025)

What are you studying these days??

*** 4 #books I like right now... 
- The Framemaking Sales by Brent Adamson & Karl Schmidt
- Beyond Chaos - by Dr. Oleg Konovalov
- The First Meeting Differentiator by Lee Salz
- You and We by Jim Ferrell

#leadership #sales #relationships

“The companies that win aren't the smartest.
They're the ones willing to make the next move before they feel ready.” - Kobi Omenaka 

The bold survive. The strategic who don’t act scared when it is time for tough decisions win. 

#leadership #medicaldevices #medtech 
Movemedical

Courage is the bedrock of compassion, and genuine fulfillment for a leader is activated when responsibility for collective well-being is embraced while driving individual performance. Compassion, in turn, provides courage with its strategic imperative: it demands strength be utilized not merely for personal resilience, but specifically to protect the team, serve their growth, understand their challenges, and build a more resilient individual & collective future. #leadership

Support Your Sales Reps. Reduce Inventory Waste. 

full article: https://lnkd.in/gdevUYZR

#Medtech #MedicalDevices #Inventory #sales #supplychain
Movemedical

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