Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Pitch Deck Coach

I help founders nail their pitch decks. More at pitchdeckcoach.com.

Certemy

CMO for venture-backed provider of Workforce Compliance software. We helped employers reduce employee credentialing costs and minimize compliance risk.

Chief Marketing Officer

Pitch deck coach for early-stage startups. Clients included:

• Web3 investment company focused on businesses built on the blockchain and related technologies including cryptos, NFTs, and smart contracts. 

• Provider of bitcoin mining equipment and managed mining services. 

• Provider of cryptocurrency banking services. 

• Provider of US marketplace connecting professional investors with homeowners looking for a sell-to-rent option.

• Provider of global marketplace for last-minute deals on luxury vacation rentals.

• Provider of device verification and testing services to government agencies.

• Provider of ecommerce platform for commercial and consumer upload-and-print customers in the UK and North America.

• Provider of SaaS software platform for commercial property managers and tenants.

• Provider of HIPAA-secure telemedicine app that allows patients to video chat and message with their preferred doctors when an in-person office visit is not possible or convenient.

• Provider of hardware and SaaS software solution for connected personal fitness.

• Provider of leadership assessment and coaching tools and services to F1000 companies.

• Provider of asset planning SaaS solution for commercial and clinical stage biopharma companies.

• Provider of IP project estimation and management SaaS platform for law firms and corporate IP teams.

• Provider of InsureTech SaaS platform for the commercial insurance industry.

• Provider of cloud-native, mobile-first, digital financial services delivery platform for financial institutions.

WorkWave

COO report following WorkWave's acquisition of RefGo. Led the expansion of WorkWave’s flagship SaaS Field Service Management (FSM) solution for SMBs into the front office with new products for Reputation Management, Lead Management, Sales Automation, and Email Marketing. WorkWave was subsequently acquired by IFS (a multinational $500M leader in ERP, EAM, and FSM) in late 2017.

• Grew new product revenue contribution from zero to $1.5M+ in 2 years.

• Led the integration of the acquired RefGo product into WorkWave’s core FSM product, generating sales within 3 months of the acquisition.

• Led the design, development, and launch of 3 new sales and marketing products in 2 years.

• Co-led the design of native iOS and Android apps for new products.

• Worked closely with Corporate Marketing, Product Marketing, Sales and Support teams on Go-To-Market planning and execution including extensive sales enablement.

• Traveled the country to personally present and sell our front-office solution to senior executives at WorkWave's largest accounts.

SVP, Marketing Solutions

RefGo

Founded and funded a mobile-first SaaS Reputation Management solution for local service providers. Sold to WorkWave in 2015. 

• Identified and verified the market opportunity for native SMB reviews. 

• Led the design, development, and testing of the MVP and confirmed product-market fit. 

• Negotiated the sale of the business to WorkWave, the leading provider of Field Service Management (FSM) software to the Pest Control and adjacent industries.

Founder & CEO

Local Corporation

COO report. Established the Spreebird Daily Deals business unit to help SMBs generate new customer trials via daily deals. Led a team of 70+ inc. Marketing, Sales, Operations, Customer Service and Product Development.

• Identified acquisition target and worked with Corporate Development to drive M&A process.

• Integrated 70-person product development, sales, support and operations team into Local.

• Managed acquired team as an independent P&L and grew annualized revenue to $12M before consumer interest in daily deals began to wane.

SVP & GM

COO report. Established the Private Label Local Search business unit following Local's acquisition of PremierGuide and made it Local's most profitable business unit within 6 months.

• Led the integration of PremierGuide into Local Corp’s flagship local search platform. 

• Renegotiated revenue share agreements with publishers to expand gross margin from 50% to 80%. 

• Managed P&L, growing annual revenue 10x to $10M, and annual EBIT 16x to $7M, in 2 years.

PremierGuide

Founded, funded (with angels), and built from the ground up into the leading private-label local search solution for newspaper publishers and local broadcasters. One of the first companies to put a what/where search box on top of an indexed database of local business listings and use local SEO to capture and monetize consumer local search traffic. Led the business from concept to revenue to acquisition, running all aspects of marketing, sales and finance along the way. Sold to Local Corp in 2007. 

We quickly became the market leader by positioning ourselves to newspapers as "Free traffic, free money, zero effort, zero risk." 

• Led SaaS product from concept through MVP to $1M+ ARR. 

• Powered local search for 400+ local media sites including The Sacramento Bee, The Dallas Morning News, and The Washington Post. 

• Negotiated a $MM sale of the business to Local Corp in 2007.

Vayusphere

CEO report. Consulting marketing executive for Enterprise Instant Messaging startup. Repositioned company from consumer to enterprise messaging. Clients included Deutsche Bank, Barclays, JP Morgan Chase, Morgan Stanley, Credit Suisse, Intuit, Chevron, EMC, Kimberly Clark, NBC and Telemundo.

VP of Product Marketing

Vitria Technology, Inc.

CMO report. Product marketing executive for Enterprise Application Integration (EAI) and Business Process Management (BPM) software startup that enjoyed a $1B IPO and $11B secondary in the heady days of 1999/2000. Managed all aspects of product marketing inc. positioning and messaging, market research, customer segmentation, competitive analysis, win-loss analysis, product launches, collateral development, sales tools, sales training, partner training, pricing, PR, analyst relations and investor relations.

• Worked closely with Sales and Business Development to drive revenue from $0 to $150M+ as the company grew from a 30-person startup to a 1,200-employee publicly traded company. 

• Managed S-1 prospectus and roadshow pitch deck for $1B IPO (Q4 1999) and $11B secondary (Q1 2000).

• Managed financial analyst relations with CEO and CFO to grow institutional investor interest and drive an 11x increase in market cap in first 6 months of trading.

Pitch Deck Coach ✦ Startup Advisor ✦ Oracle + 8 startups, 6 exits, $1B IPO ✦ Book a free pitch deck audit at PitchDeckCoach.com

>>> I'm not taking on any new clients now until mid September. Enjoy your summer, everyone. <<<

TLDR: Spent 30+ years as marketing exec and startup founder → Retired in 2022 → Got bored → Now work 2-3 days a week as a pitch deck coach for first-time founders and early-stage startups.

👉 pitchdeckcoach.com

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BEFORE

I cut my story-telling teeth as a product marketing leader for Oracle’s ERP suite in the early 90s. I then spent 25 years as marketing leader or founder/CEO at 8 software startups. Those startups produced 6 exits including a $1B IPO and an $11B Secondary. 

At my first self-funded startup, as founder/CEO, I grew revenue from $0-$1M in ARR in 12 months. At my second VC-backed startup, as head of product marketing and sales enablement, I helped the Sales team grow revenue from $0-$130M+ in 24 months. At that same startup, I crafted the pitch decks that generated a $1B IPO and an $11B Secondary in late ‘1999 and early 2000 respectively. 

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NOW

I retired from full-time work in 2022, but quickly realized I wanted to keep my head in the tech startup game. So now I use my startup and pitching experience to help founders build clear, concise pitch decks that can get meetings with investors. 

To get meetings, your pitch deck must help investors: 1) Love your market; 2) Love your product; 3) Love your team. It sounds simple, but the devil's in the details. I can help you nail those details. 

I limit myself to 2-3 clients a month. Feel free to book a free intro call via my website to learn more.

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SERVICES

> Pitch deck narratives (story)
> Pitch deck builds (slides)

Details, samples, and pricing at pitchdeckcoach.com

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TESTIMONIALS

pitchdeckcoach.com/testimonials

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