Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Fortinet

EMEA Senior Account Based Marketing Manager

Account-Based Marketing for a selection of named Strategic Accounts in EMEA (mainly UK, Germany)

EMEA ABM Manager 

DXC Technology

Leading marketing campaigns for DXC's strategy deals .
Planning, coordination, and execution of integrated and highly targeted programs with a particular focus on the largest and most strategic deals.  Execution of marketing campaigns mainly through digital channels (social media, SEM, digital advertising, media buy, web site analytics, Adobe, Google Analytics). Lead generation programs. 
Creative and Digital agency relationship management. Close cooperation with the sales teams in the USA, Europe, Australia, and Asia. 
Brand awareness campaigns. 
Another part of my job is to run Global demand/lead generation campaigns in cooperation with other marketing leads across the company. Helping to position a company with a new name and new brand.

Marketing Manager:  Pursuit Marketing/ ABM/ Digital Marketing/ Programs

CSC Computer Science Corporation

Driving marketing activities for CSC’s strategic deals.
Responsible for the execution and deployment of marketing campaigns through various online and offline channels. Demand Generation Programs, helping developing the brand.

Marketing Advisor: Marketing Programs & Pursuit Marketing - Global Digital & Brand Team

Hewlett Packard Enterprise

Continuation of marketing activities for Czech Republic (listed below in 2008-2013 section). 
Focus on Enterprise customers and B2B marketing. 
Product portfolio (Application development and support, IT outsourcing, Big data, Cloud, Security, Mobility etc).
Responsible for CEE and country marketing budget. 
Responsible for marketing communication and portfolio campaigns creation for the countries. 
Content creation for digital, social media and print, advertising. 
Leading the team responsible for marketing videos creation. 
Close cooperation with sales, industry and delivery teams.
Direct report to EMEA marketing director.

Enterprise Services Marketing Manager CZ,SK

Responsible for creating and executing marketing plan (annual and quarterly) and executing campaigns for Enterprise Services CZ with focus on portfolio: Cloud, Analytics, Security and Mobility. 
Responsible for overall marketing budget from the country and CEE region (mio.CZK)
Driving sales and business support from marketing point of view.
Close cooperation with sales and industry teams.
End to end event management. 
Demand generation and lead generation campaigns for helping business to gain new opportunities. 
Online and digital content - awareness campaigns to bring our logo and potrfolio to customers and prospects. 
Account and pursuit marketing.  
Cooperation on execution of international conferences (Barcelona, London, Prague). 
Media campaigns (ATL). 
Creation of marketing materials, case studies, win stories. Creation of business references for local sales people, customers and prospects. 
Brand management. 
Driving marketing agencies (briefings, overall marketing communication with agencies).
Responsible for driving tenders of marketing agencies  for country or for region. 
Managing company CSR (Corporate Social Responsibility) strategy.

Marketing Manager for Enterprise Services Hewlett-Packard Czech Republic

Responsible for event management (from small focused events to events with hundreds of attendees). Responsible for delivering and managing international conferences that were taking place in Prague. Also cooperate on internal magazine creation and issue. 
Cooperation with PR manager on executing press conferences and PR activities. 
Managing company philanthropy and CSR strategy 
Cooperation with non profit organization Junior Achievement.

Marketing Specialist

Avon

Marketing team support - PR, conferences, road show support

Avon Cosmetics

Marketing Manager focused on B2B marketing with a history of working in the information technology industry.  Skilled in delivering targeted marketing campaigns toward selected customers worldwide. I am experienced in Account-Based Marketing, Digital Marketing, Social media marketing, Demand generation campaigns and Project management. Advanced skills in Analytics and Marketing Automation programs - Adobe Analytics, Marketo, Google Analytics.

taplio

The Battle

Hans Bunes

Jana Figallová

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