Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Rubrik, Inc.

Strategic Enterprise Sales

Limelight

Advisor

People.ai

AppDynamics

Enterprise Sales

Xactly Corp

San Diego Padres

Manager, Partnership Development

PCT International, Inc.

Vice President of Business Development

Regional Vice President of Sales - North

Regional Sales Director - Rocky Mountain/Pacific Northwest

Regional Sales Manager - Rocky Mountain/Pacific Northwest

Cox Communications

Public Relations Manager

Data Protection + Honesty-as-a-Service I Enterprise Sales at Rubrik

I am fortunate to spend my days helping people to solve problems that positively impact their professional lives and their organizations through the utilization of enterprise software. 

At Rubrik I help enterprises secure and protect their data...which means they can keep your and my data secure and protected as well. 

When I am not working, you can find me with my family at the beach or in the mountains. I enjoy camping, snowboarding, fly fishing and attempting to golf.

Jacob Karp

The longer I work in sales, the less I say.

Counterintuitive for sure. But it’s my reality and I recommend it.

I talk less on prospect and customer calls.

My emails are shorter. 

My cold calls have far less filler words.

My decks are as concise as as possible.

My business cases fit on one page.

Why?

Because none of these interactions are or should be about me. 

The more I say, the less I get to hear from my prospect or customer.

And in that situation, the less I understand what matters to them and why they would want to keep moving forward.

As they say, “be brief, be brilliant, be gone.”

Otherwise they’ll be sure you’re gone.

#karpediem

Strategic Sales at Schellman I Cybersecurity Compliance and AI Governance + Honesty-as-a-Service

Over the past 12 years in sales I’ve sold into the CISO, CIO, CTO, CFO, CRO, CMO.

The main similarity I’ve found is that at that level, they don’t care about your product or service. 

In a lot of ways it’s the thing they care about the least. 

So what do they care about? 

- Does this align to a defined strategic priority or initiative of the business?

- How much does it cost? 

- What’s the positive business impact and potential ROI?

- What’s the cost of staying status quo and doing nothing, aka COI or cost of inaction?

- Why should they do this now? As opposed to next month, quarter, year…or never.

- What do they have that can do this for less or free?

- What can it replace?

- Whats the operational overhead to the business and FTE spend? 

- What does the team think?

- What other options are on the market?

And because those are their careabouts, they have become mine as well.

At each stage of the cycle I keep those things in mind and tailor my approach to help answer all of these questions in relation to my product or service and the why behind it.

Stop thinking like a seller and start thinking like your buyer. 

#karpediem

I firmly believe the hardest part about closing a deal is the initial pipeline generation. 

Because without the pipeline you have nothing. 

No discovery to do, nothing to qualify and convert. 

No opportunity to focus on, no deal to close. 

Time and again, the best sellers I know are masters of pipeline generation. 

It remains the hardest part of the sales process to become great at and one of the most sought after skills in sales. 

If you’re looking to upskill your pipeline generation abilities one of the first things I recommend is finding a repeatable framework or process. 

At a super high level, this might look something like:

- Stack rank accounts

- Focus on top 20-30% of accounts with highest intent or propensity to buy

- Do deep research on top 20-30% of accounts to understand challenges

- Use research to create POV/hypothesis on how you can help

- Turn POV into consumable messaging for multiple mediums 

- Create list of 15-20 people you want to engage in each account

- Reach out to these people via multiple mediums (phone, email, LI, video, mailer, gift, dropoff etc.)

- Enable partners, channel and ecosystem to communicate your POV to key accounts

- Evaluate progress, pivot, rinse, repeat

Yes, this is a ton of work. 

But without pipeline, you will have no deals to close anyway. 

So you might as well master the process.

Here’s how I do it: https://lnkd.in/g7hTH77r

Also I hope you went outside this weekend. 

#karpediem

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Right now there are end of year deals in motion that will stall or fall apart in security reviews. 

The biggest area this will happen in is AI Governance. 

The seller doesn't know it is coming, the sales leader doesn't know it is coming. Maybe someone in compliance or GRC does, but even then maybe not. 

Might just be a total blindside, which is brutal for sellers and revenue orgs. 

In 2026 it won't be a surprise, because they will be asking for it upfront. 

If any of the below applies to your org, you should be proactively thinking about AI Governance and ISO42001:

- all model providers, cloud service/platform providers, SaaS providers

- any org that produces, provides, or utilizes AI systems, or plans to integrate AI into product offerings 

- orgs that regularly handle AI governance inquiries around AI governance controls

- orgs that have high-risk AI use cases that will be subject to evolving regulation 

- orgs that want to mature and standardize approach to handling AI risk inquiries during vendor risk questionnaires from clients and prospects 

- orgs are implicated by the EU AI Act or local AI Acts like NYC 144, Colorado AI Act etc 

The most forward thinking orgs are handling this proactively and achieving AI Governance Compliance now, so that they don't have deals and revenue stall.

We are putting on a series of AI Governance Breakfasts next week in the Bay Area. 

But this post is not about getting additional RSVP's. Instead, it is about why I think it has been so well received and registered for. 

Extremely Relevant Topic - very few things are hotter right now in the compliance space than AI Governance and ISO42001. Our data shows it across webinars, presentations at conferences, website traffic and content downloads. Everyone is trying to figure this out for 2026 and attendees will get in-depth information on how

Subject Matter Expertise - we have some of the most knowledgeable SME's for AI Governance in the world, people who are performing AI Governance work at the top companies globally in Danny Manimbo, Joe Sigman, Doug Barbin. 

Takeaways - attendees are not just going to be talked at. The breakfast is interactive, conversational and everyone who attends will leave with a giveaway that gives them the path to AI Governance and a private consultation with our AI practice

Breakfast? - So many events take place after work, at happy hour or dinner time. For plenty of people that is not an option based on their responsibilities. Also, since most events are are at that time, why not try something new as a pattern interrupt? We also based the timing (9 am start) on the idea that people can drop kids off or do early morning stuff and then attend

Location - probably no surprise that we picked the Bay Area, not sure if there is a place with more AI focus. But if this goes well we see this a something we expand in 2026 across the country. Also we know the Bay Area is big, so we are doing multi-location to ensure it is easy for attendees depending on where they live 

I haven't always been great at events, but I feel like this is a blueprint for success. Props to Preeya Voss and Charishma C. for spearheading this as well. 

And if you have read this far and live in Bay Area and work in the AI governance, compliance or GRC space there are a couple spots left. Message me and I will send you the details.

taplio

The Battle

Hans Bunes

Jacob Karp

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The Battle

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Jacob Karp

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Karp's LinkedIn Performance

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