Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Rubrik, Inc.

Strategic Enterprise Sales

Limelight

Advisor

People.ai

AppDynamics

Enterprise Sales

Xactly Corp

San Diego Padres

Manager, Partnership Development

PCT International, Inc.

Vice President of Business Development

Regional Vice President of Sales - North

Regional Sales Director - Rocky Mountain/Pacific Northwest

Regional Sales Manager - Rocky Mountain/Pacific Northwest

Cox Communications

Public Relations Manager

Data Protection + Honesty-as-a-Service I Enterprise Sales at Rubrik

I am fortunate to spend my days helping people to solve problems that positively impact their professional lives and their organizations through the utilization of enterprise software. 

At Rubrik I help enterprises secure and protect their data...which means they can keep your and my data secure and protected as well. 

When I am not working, you can find me with my family at the beach or in the mountains. I enjoy camping, snowboarding, fly fishing and attempting to golf.

Jacob Karp

If it's December and you are in sales and you are spending time acting like a paralegal, this is good. 

The best sellers I have ever known are capable of handling parts of the legal and paper process themselves. Sometimes significant portions of it, which makes deals move much faster. 

Here are things I recommend after 13 years in sales:

- Fully understand your internal legal and paper process from start to finish - know every nuance, gap, way to expedite, person, timeline etc

- Know where all the documents "live" internally - seems obvious, but you would be surprised

- Know which pieces you are able to guide forward and to what extent and do not overstep your bounds where you shouldn't

- Become well versed on the clauses and areas that you know your org will or will not negotiate on - use that knowledge to be prescriptive for your prospect or customer 

- Understand who in your org has signing authority over what and when they work, their PTO schedule etc

- Over communicate, early and often internally and externally on process, timeline, expectations 

- Understand the "queue" of how documents come in, get in line, move forward etc. - what is the process and timeline for documents 

- Only ask for exceptions if absolutely necessary and back them with a business case or justification

- A legal to legal call can be great, but should only be used in the right circumstances - when done right it can massively expedite a deal 

- Be friends and a trusted partner to your legal teams BEFORE you need them and thank them early and often

There are probably a bunch more, but those the ones that are always top of mind for me. 

The caveat and word of caution here of course is that you stay in line with you internal legal process and never do anything that is out of bounds.

And like anything else, be polite, understanding and assume positive intent. 

#karpediem

Strategic Sales at Schellman I Cybersecurity Compliance and AI Governance + Honesty-as-a-Service

I still keep the hard copy of the biggest W2 of my career on my desk. 

But it has nothing to do with the money. 

It’s actually a reminder of how much can positively change in a short amount of time.

Less than 24 months before that W2 I was coming off the worst 2 years of my career.

A 2 year period where I’d failed miserably, drained my savings, moved cross country twice and ultimately got laid off after my first year in software sales. 

All while trying to start a family and buy a house, both of which were a struggle at the time.

So while the W2 amount was meaningful, the real memory behind it was how far I’d come during that time.

I’ll never forget sitting in my office, holding that piece of paper and thinking about all I’d been fortunate to achieve and receive. 

I’d also successfully started a family and purchased a house shortly before receiving it.

If you know me, you’ll know none of this is a humble brag. 

It’s simply a reminder that there will be hard times. There will be struggles. And there will be times when it feels like you want to give up.

No matter what, just keep going. You can do it and things will turn for you.

And if you’re in a good place, find others to help lift up.

#karpediem

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Tell me about sales in 2025 without telling me:

A human SDR messaging me about their AISDR and how much better the AISDR is at their job. And would I like to learn more?

That's it, that's the post. 

#karpediem

For the last 5+ years I have taken the same weekly prospecting approach for net-new accounts.

I break these prospecting activities into two buckets: “focused” and “ad hoc”.

Focused looks like:

- Picking 5-7 accounts each week that I want to focus on
- Prepping the POV, messaging and persona targets the week before
- Engaging with 5-10 people in each account using that messaging or POV 
- Using daily PG (Pipeline Generation) time blocks to do that work

This has always worked for me, but can be an uphill battle as I am trying to create a conversation in places that may have a lower propensity to buy in the short term. 

That is where ad hoc helps to fill in my activity funnel. 

Ad hoc looks like:

- Using news, information, data and intent signals that come in to pinpoint outreach into accounts that are showing the right characteristics for a conversation

One of the things that has been super helpful for me this year is the ZoomInfo Weekly Target Account Digest email. 

I get a weekly email showing the 20 of my target accounts with the highest sales signals, which I then use to decide which ones I want to engage. 

Zoominfo takes it a step further by also helping to surface the buyer group, so I know exactly who I should reach out to. 

The Zoominfo GTM Workspace has been a great platform for both my focused and ad hoc prospecting.  

Check it out here: https://lnkd.in/gp2wsjid

Brand partnership • Strategic Sales at Schellman I Cybersecurity Compliance and AI Governance + Honesty-as-a-Service

As we head into the holiday break, some exciting news for 2026. 

Schellman is growing the sales and GTM team and has multiple open roles for Strategic Account Executives as well as a Manager of Pipeline Development.

Why Schellman?

- Global reputation as a top cybersecurity compliance provider
- Working with some of the world's coolest companies to fuel their GTM growth through compliance
- Track record of yearly annual revenue growth, world class NRR and GRR
- Great culture and no ego's or arrogance (I mean it) 
- An awesome leadership team at all levels across the org

As the GTM team here grows, one of the coolest things I have experienced is the ability to have real impact with the work I do on a daily basis. The process and playbook are evolving and every person's input matters. 

And maybe most importantly: we are laughing and having a lot of fun. Over exceeding quota on that one every day. 

Learn more here: https://lnkd.in/gCRdgsmZ

A lack of ego, paired with deep transparency, a focus on quality of work and a desire to constantly learn and improve. 

Those are things I have always prioritized on a personal and professional level. 

I have challenged myself to embody them and I have also sought out environments that mirror those traits. 

It is part of the reason I have been so impressed in my 6 months at Schellman, as those things are truly built into the culture, teams, leadership and delivery of work. 

I have seen all of the things mentioned above be displayed to our prospects and customers on a regular basis, but I have also repeatedly experienced them internally. 

There is not a mindset of "this is how we have always done it", but instead one of "what we have done to get here will not get us to where we want to be."

To say it is refreshing would be an understatement. 

All of those things have helped to expedite successful outcomes on the GTM side in a short amount of time, which ultimately benefits our prospects and customers as well as the firm as a whole. 

There is a ton of work to be done with a huge 2026 ahead, but the work feels easier when it comes with the things I mentioned above. 

Onward and upward.

#karpediem

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The Battle

Hans Bunes

Jacob Karp

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The Battle

Hans Bunes

Jacob Karp

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Karp's LinkedIn Performance

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