Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

University of Texas at Dallas

Responsible for the development and management of JSOM's new Center for Professional Sales at UT Dallas.

Director, Center for Professional Sales

Sales and Marketing Professor with specific focus on developing a sales program at the Jindal School of Mangement.  Development of corporate partnerships for marketing department with a specific emphaisis on sales partnerships.

Clinical Professor of Marketing

Coach students in Sales Competitions including:

International Collegiate Sales Competition: An international multi-scenario tournament style role play competition sponsored by Florida State University.

World Collegiate Sales Open: An international inside and outside sales competition hosted by Northern Illinois University.

University of Toledo Invitation Sales Competition:  A competition for juniors, sophomores, and freshman with a focus on channel selling to the manufacturing sector hosted by the University of Toledo. 

National Sales Challenge: Competition consists of Speed Sell and Role play competition.  This competition is hosted by the Russ Berrie Institute at William Paterson University.

National Collegiate Sales Competition:  The longest running national tournament sales competition hosted by Kennesaw State University.

Results:
Great Northwoods Sales Warm-up: Coached 2nd place winner (2016)
UTISC - Coached first place sophomore (2016,2017), junior finalist (2017), 2nd place overall team (2017)
NSC - Coached 4th place team (2017)
NCSC - Coached Quarter-Finalist (2014,2013)
ICSC - Coached 1st place case team (2015), 2nd Place Case Team (2nd, 2014), Quarter-Finalists (2014, 2013, 2012), Semi-Finalists (2012), and  6th Place Team (2012)
WCSO - Coached Two Finalist: Top 20 Worldwide (2012-2013)
WCSO Finals: Coached 2nd place Elevator Pitch, 3rd place in Qualifying Call, Reverse Job Fair, and Appointment Call (2013)

Sales Competition Coach

North Texas Food Bank

I am pleased to work with my wife Amy to help coordinate and build awareness of the North Texas Food Banks Peanut Butter Drive.

How to Join:
You can join the drive by hosting a virtual peanut butter drive, a physical drive to collect jars, or both at the same time:
Register to host a Virtual Peanut Butter Drive Fundraiser.

You can join as an individual participant, a team, or an organization with one or more teams within!

Spread the word by sharing a flyer, or social media post: https://ntfb.org/pbd-printables and https://ntfb.org/pbd-digital-graphics


Register as a public drop off site for peanut butter donations.

Not interested in being a public drop off site? No worries! Simply email pbd@ntfb.org to let us know you are collecting peanut butter, and we will coordinate with you.

Spread the word! If you know anyone interested in joining the fun, please share the above information.

Committee member: Peanut Butter drive

JustServe

My primary function is to assist non-profit organizations and individuals to connect via the JustServe app.  Organizations can list their needs for volunteers and individuals can seek organizations to serve.  I work at a Dallas regional level to support organizations and about a half dozen regional just serve specialists with my wife Amy Dover.

More specifically:
Support Just Serve Specialist in the Dallas East Coordinating Council of the Church of Jesus Christ of Latter Day Saints.  

Serve organizations that cross the regional boundaries of the geographic regions in the coordinating council and support organizations as assigned by the Dallas City JustServe Specialist (North Texas Food Bank)

Coordinating Council Specialist

Institute for Sales Knowledge and Innovation

The institute will allow me to continue my research and consulting work related to solving the “Sales Innovation Paradox.”   The goal is to identify, document, and disseminate evidence of sales innovations. 

PodCasts related to the Sales Innovation Paradox:

Selling from the Heart Podcast: https://youtu.be/7Jz8AQ4w_No

Founder

Greenleaf Publishing

Sales Innovation Paradox has become a Best selling book in the first week of launch in multiple categories in both the Kindle and Print formats.

Amazon Best Selling Author - Sales Innovation Paradox

How can we truly harness the potential that technology can provide in the sales profession.  Learn why we struggle to reach the promise of greater productivity because of the drivers of the Sales Innovation Paradox.

Author - The Sales Innovation Paradox

xiQ, Inc.

Working with the Executive team at XiQ to advise on growth strategies as well as evangelize initiatives to promote products.

Board of Advisors 

Sales Enablement Society

Helping to form the next generation of sales enablement leaders to help companies develop world class sales organizations!

Founding Member

Salisbury University

National Collegiate Sales Competition (NCSC):
This is a national double elimination sales role play tournament held at Kennesaw State University.  Students compete against over 60 other universities in team of two students per university.

National Sales Challenge (NSC):
Sales competition held by William Patterson's Russ Berrie Institute of Sales.  Students compete in one role play and a speed selling competition. 

World Collegiate Sales Open (WCSO):
This is a two semester long sales competition with 3 preliminary qualifying rounds.  Competitions early rounds focus on inside sales skills, with final rounds focusing on outside sales skills like role plays and trade show skills.  The top 20 finalist from the first three rounds are flown to Northern Illinois University to compete in multiple sales activities.


Results:
NCSC - Coached Quarterfinalist (2012)
NSC - Coached 7th place team (2011)
NSC - Coached 3rd place overall student (2011)
NSC - Coached 9th place speed selling student (2010)
WCSO - Coached 2 Finalists - Top 20 Worldwide (2011-12)
WCSO - Coached 2 Alternate Finalist - 25th and 30th Worldwide (2011)
WCSO - Coached Alternate Finalist - 25th World Wide (2010)

Sales Competitions Coach

Coach teams in regional, national, and international marketing competitions including the following:

DMAWEF's Collegiate MAXI:
Regional direct marketing competition for the Mid-Atlantic regiong hosted by the Direct Marketing Association of Washington's Education Foundation.  Student team develop and direct/interactive marketing campaign based on a case provided.   Entries are judged by DMAW members.

DMEF's Collegiate ECHO:
National direct marketing competition hosted by the Direct Marketing Education Foundation.  Student team develop and direct/interactive marketing campaign based on a case provided.  Entries are judged by DMEF committee of direct marketing association members.

Google's Online Marketing Challenge:
World wide competition hosted by Google.  Students develop a Google adwords campaign and are given voucher by Google to spend on the campaign developed.   Entries are judges by algorithm developed my Google.  Students are ranked world wide.

RESULTS:
Collegiate ECHO 
Honorable Mention: Marketing Strategy (2012) 
Semi-Finalist Team (2012,2008)

Google Online Marketing Challenge 
90th percentile Team (2011)
70 - 90th percentile teams (2012, 2011,2010,2009)

Collegiate MAXI 
Gold Team (Fall 2010, Fall 2011)
Silver Team (Fall 2010, Spring 2011, Fall 2011, Spring 2012)
Bronze Team (Spring 2010, Fall 2010, Spring 2011, Fall 2011, Spring 2012)

Marketing Competitions Coach

My job is to prepare marketing students to be capable of making a significant contribution to firms who hire them for internships and permanent placement.

To this end, I have taught, or would enjoy teaching the following subjects:
Professional Sales, Sales Management, CRM, Database Marketing, Marketing Strategy, E-marketing, SEM, Marketing Research, and Marketing Strategy.

To remain viable in the class room, I also engage in the following areas of research:
CRM, CLV, SEM, touch point analysis, sales performance models, hazard/time to event models, and other econometric and probability based models

Assistant Marketing Professor

Studied Management Science with a focus on Marketing.  Dissertation developed several customer lifetime value models for continuous service relationships.

Took classes in Game Theory, Econometrics, Probablity and Stochastic Processes, Optimal Control Theory, Basic SAS and Gauss programming.   Also participated in semester long seminars in Bayesian Statistics, Choice Models, Diffusion Models, and Returns to Search.

Achievements:
Oustanding Teacher Award (PhD Student category)
Initiated and developed partnership with PepsiCo Consumer Insights and UT Dallas Marketing Department

PhD Candidate: Management Science

State of Oregon, DHS

Full life cycle development of automation projects for Department of Human Services including:

CPMS E-form: Desktop distributed application based on MS Access and VBA which enabled state contacting agencies to submit program enrollement data electronically.
FIRMS: Lead of Developer for Data Visualization project for Department of Human Services' financial information system.  Initial request for small agency of 40 employees.  Application was fully scalable for thousands of department employees

Developed early mobile application using Palm devices and specialized Palm programmer software for mobile license audit teams.

Systems Analyst

I am a unique, multi-dimensional hybrid.   I am a sales professional, sales coach, database analysts, systems analyst, marketing modeler, and marketing professor all in one.  

Feel free to read about my various experiences below.

What is my linkedin value proposition?
Continue to develop meaningful professional networks in sales, direct marketing, CRM, and academic areas which are mutually beneficial and productive.

Contact me for the following:
- Sales coaching and sales management strategy
- Expertise requests in sales recruiting, sales performance, digital marketing, CRM modeling, CLV modeling.
- Need entry level sales professionals or interns in the greater DFW marketplace

Specialties: Sales coaching, sales recruiting, sales performance, market analysis, customer relationship management, database marketing, SAS, SEM, digital marketing

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The Battle

Hans Bunes

Dr. Howard Dover

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