Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Gil Allouche

CEO at metadata.io | Helping B2B marketers automate paid campaigns 🦄 | We're hiring

A software engineer turned data-driven growth marketer, I founded metadata.io to make demand generation easy for non-technical marketers.

Metadata is a patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead qualified leads for B2B enteprises. Among our customers: Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, Aerospike and many others

Chief Executive Officer

AI Autonomous Marketing. 4 issued patents.
Inc #233 Fastest Growing Company 2020, 

Companies like Drift, Zoom, UIPath, Udacity and 100+ others rely on metadata.io to generate pipeline.

We turned on our Bid Agent at the start of this month for one of our customers.

Spend dropped 41%. From $9,482 in December to $1,273 in January so far. 

You'd expect lead volume to tank with that kind of budget cut. That's how most people think about paid ads. More spend equals more leads.

We're 9 days into January and already at 61 leads. At this pace, we're projecting around 210 leads for the full month. That's roughly the same volume as December, but at 48% lower CPL.

So what's driving that efficiency gain? It comes down to how the system decides what to bid on.

Manual bid management treats every impression opportunity the same. The algorithm just tries to hit your target CPA by averaging across all traffic.

The Bid Agent evaluates each auction individually. It's looking at dozens of signals in real time. Account engagement history, content performance, audience quality, time of day patterns, competitive pressure in that specific auction.

So it's not bidding the same amount for every impression. It's bidding $2 for garbage traffic and $15 for accounts showing actual buyer intent. The average might look similar, but the distribution is completely different.

Result: You're spending way less on volume that never converts. More on the small percentage that actually matters.

This is why most people's paid ads feel like they're burning money. They're buying every impression at roughly the same price. The efficient ones and the wasteful ones.

The Bid Agent is just doing what a really good media buyer would do if they could evaluate 10,000 auctions per day and adjust bids in milliseconds.

Most platforms give you "automated bidding." That's not the same thing. Automated bidding optimizes toward your CPA target by spreading budget evenly. Agent-based bidding allocates budget based on predicted conversion likelihood per auction.

The difference shows up in your cost per lead.

CEO at metadata.io | Making B2B Marketing Teams Predictable & Profitable 🦄

Amanda Cole runs marketing at Bloomreach, a company that supports one in every four e-commerce transactions across the US and UK. She recently spoke about what changed after adopting AI agents in their marketing efforts, and gets specific about something most CMOs struggle to articulate.

"What I really like about the Metadata MCP is that I can now interact and engage and actually get summarized learning of what changes were made and why and how can I learn more about my audience as a result."

B2B marketers have spent two decades with the same constraint. Execution consumed 60-80% of available time. Building campaigns, adjusting bids, resizing assets, writing variations, pulling reports. All the mechanics of touching platforms directly.

Understanding why campaigns work got whatever bandwidth remained. 
How buyer behavior actually shifts.
Which segments respond and why. 
What messages land with specific audiences. 

The analysis that creates strategic advantage rarely got sustained attention because execution always demanded it first.

But with MetadataONE, Amanda can now prompt agents to explain campaign changes, surface performance patterns, and show what's resonating. The system handles execution and returns the analysis. 

That creates a continuous learning loop most marketing teams never had capacity to run. And marketers can finally ask questions they couldn't answer before. 

What creative angles work on LinkedIn versus Reddit. 
How messaging needs to shift across buying committee roles. 
When prospects engage most and what that timing reveals about intent.
Which pain points drive conversion for enterprise versus mid-market accounts. 

The experiments that used to take weeks now run in days. 

Test ten value propositions instead of two. Try five audience segments instead of one. Iterate on creative every 48 hours instead of monthly. Then understand which combinations actually moved the pipeline and why. 

And all of this can be done right inside your LLM interface. You prompt what you want to test, agents execute across platforms, and the system shows you what worked and why.

taplio

The Battle

Hans Bunes

Gil Allouche

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taplio

The Battle

Hans Bunes

Gil Allouche

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gil Allouche's LinkedIn Performance

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