Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

KYOCERA Document Solutions Canada, Ltd.

As the newest member of the executive team reporting to the President, responsible to develop branding, and design B2B go-to market strategies, by optimizing the acquisition of the Voice of Customer through Kyocera’s Partner Dealers and Direct networks identifying the opportunities and challenges of our Document solutions, software, and IT services in the Canadian Market. 

• Build communication, digital, and social programs as part of integrated approach, driven by paid and earned media, SEM/SEO, influencer marketing, events, and CRM.
• Identify and implement the latest Digital Marketing technologies, and Marketing Automation tools.
• Lead, coach and inspire marketing team members, developing skills and attracting new talent in building the new marketing organization. 
• Coordinate with the US and Japan teams to bring our latest technologies and solutions aiming to exceed industry standards.
• Work closely with Channel and Direct Sales leaders to relaunch channel marketing programs and competitive initiatives with highest positive impact in market.

Marketing Director Canada

Seneca College

Teaching sixth semester marketing college students the key components to a company's growth; from launching and managing new product's development to maximizing potential of existing products and brands.

Marketing Professor, Faculty of Marketing & Design

Developed media strategy, tactics, and metrics in coordination with in-house agency and data science teams. Oversaw Campaign Managers across US & Canada for B2C Printing Hardware, Services and supplies products. 

• Launched social activation for US market reaching over 564M earned media impressions, 100% message resonance with 37 total placements, making it the most successful earned media campaign of the year for HP’s ink subscription service.
• Within 4 weeks, launched adapted videos as part of our digital and social media campaign; provided brand lift and recall comparable or superior to a multimillion campaign launched several months after with a fraction of the cost. We fully executed in both US and Canada, registered 20% increase in store visits, click to rate 6X greater than benchmark. 
• Drove conformation of new North American Marketing organization by skillfully integrating 10 Canadian team members into the US Organization for both PS and Print.

Marketing Campaigns Manager North America

Designed Canada’s marketing strategy and executed integrated marketing campaigns with responsibility in B2B and B2C segments, from PC to Printers, including security, services, and solutions, with proven ROI. Provided counselling and marketing direction, as member of the President & CEO Executive Leadership team in close cooperation with the business’ leaders, sales teams, and Worldwide Marketing organization. Lead a team of 10 direct and indirect reports.

• Launched Canada’s first TV Ad for HP’s photo printer Sprocket resulting +40X weekly sales average incremental during a 6-week period, Ad concept based on insights through ACP research, aired prior Holidays with a 360 approached that included innovative solutions in merchandising, PR, mass events, and influencer marketing.
• Relaunched Gaming PC Marketing strategy with an incremental 20% sale. A robust 3-fold strategy: events, social and Overwatch as supporting platforms. French-Canadian gamer Miss Harvey became Omen by HP brand ambassador, producing never seen before earned media results. 
• Revamped Retail environments under distinguished look and feel and consistent brand guidelines for first and second tiers retailers and e-tailers to produce the highest impact and recognition in the Canadian market.
• On the B2B side, introduced Account Base Marketing targeting 75 Enterprise accounts for the first time for HP, including social selling working closely with sales executives. Influenced 4 of 15 top closed deals, with 73% engagement rate of accounts in ABM. 
• Developed a demand generation program for SMB customers; results on 2.5 months, 69 MQL and almost $400k leads value.
• Supported Search Co-marketing efforts for Staples Canada, aligning SEO efforts to push down from top search our ink alternatives on Google. Revenue and store visits grew by 50%, reaching +50k users at no cost, maximizing coverage and ROI by optimizing acquisition cost.

Head of Marketing Canada

Developed Canada’s marketing strategy for printing products in B2B and B2C segments, including security, services, and solutions with responsibility in ROI. Built the new Print Marketing organization, bringing new talent that became high performance, well-rewarded individuals by local and regional organizations.

• Recognized by Strategy Magazine’s Marketer of the Year for the work to raise awareness on IT Security with “Rivolta - in the Head of a Hacker” campaign, featuring Mafia Boy, a French Canadian who committed the largest cybersecurity attack in the US at 15 years of age. Pipeline grew by 5X for Canada.
• Rivolta was awarded by Bronze Cannes Lions, Clio Silver, 5 Canadian Marketing Association Awards and Cassies Gold Brand Content.
• Released Rivolta’s 360 Playbook, extending Canada’s best practice to other countries like US, UK, Netherlands, and Latin-America.  Michael Calce became HP’s Security Ambassador and part of HP’s Corporate Security Advisory Board, participating in over 100 events and roadshows.
• Lead a 360 campaign for HP’s Ink Subscription Delivery Service reaching 100k enrolments milestone two years after its launch: Influencer programs for English, French and South Asian communities, and radio spots in different languages connecting with a variety of customers.   
• Created and launched a gamification platform for Commercial Print Channel Partners, with a total of 15 of 21 Partners registering and +100 reps participating. The program was then leveraged by the US.

Head of Print Marketing 

I had national responsibility for marketing strategies and business priorities in SMB segment in Canada where I executed an integrated go-to market strategy for printers and computers. 

• Relaunched HP Relationship Programs supporting Technology Briefings for Enterprise Customers and accelerated growth in Resellers & Commercial Channels; record of 7 briefings executed, 118 customers with influenced revenue $4.7M from 67 accounts.
• Launched HP Preferred Customer Program offering an “end-to-end” integrated web-based tool to execute seeds units in Commercial Business. Partner co-funded, +260 new notebooks seeded during a 6-months period with estimated Revenue Generating of $2.5 M.
• Developed Sales Enablement initiatives to commercial sales and channels; 24 New Event Tool Kits, +200K printed collateral and digital assets.

Small Medium Business and Channel Marketing Manager

As consumer segment leader I introduced a consistent 360 strategy with coordinated efforts in Advertising, In-store, PR, CRM, and social media. 

• +7% increased Brand Consideration vs. previous year based on ACPP Canada Inkjet Report, thanks to a consistent 360 Strategy with coordinated efforts in Advertising, Instore, PR, CRM and Social Media.
• Doubled Marketing Support to Direct Retailers improving brand relevance and market share to historical high for HP Printers, shifting focus through a 3-year consistent strategy.
• Introduced first major initiative in social media for Consumer Printing, increasing HP’s Facebook fan base by +9K receiving close to 400 consumer’s insights during a 60-day period. Concept leveraged by Portugal and UK.

Consumer Marketing Manager Imaging and Printing Group

Humber College

Taught fundamentals of Marketing and Services Marketing to first year students aspiring to learn the principles of marketing. A unique opportunity of being immersed among Gen-Zers and working with a talented group of faculty teachers and supporting teams.

Marketing Professor, Faculty of Business 

Developed Venezuela’s marketing strategy for printing products in B2C segment, including creating and managing an extended Sales organization consistent of 6 sales reps, and 18 in-store promoters to service most highly valued retailers nationwide. Lead a team of 3 marketing direct reports.

• Exceeded quarterly sales goal of US$20M through transfer orders from Retailers to Authorized Distributors reducing drastically grey market. 
• Improved business accuracy and reduced inventory levels by 18% by providing Sell-through analysis. A weekly report on sales, inventory, weeks of stock by channel, product line and SKU. 
• Launched mail-in rebate web-based program for HP Consumer Business and SMB. During the first six months 25 thousand new customers reached, an increase in sales of 125%. 
• Established marketing strategies that lead HP Digital Photo Printer and Digital Camera become highest sales value in LAR region at US$ 21 million.

Marketing Manager, Imaging & Printing Group

Establish HP Consumer Business Strategy in Venezuelan market. Measured and assessed Customer satisfaction.

Channel Development Manager, Consumer Business

NIVEA

Division Manager who repositioned NIVEA brand after taking over local licensee of more than 25 years, strengthening brand equity, distribution and profitability. P&L and market share responsibility. Managed 
2 direct marketing reports.

Division Manager

L'Oréal

Product Management for L´OREAL brands in Mass Distribution and Coiffure Professional Market. P&L responsibility, including revenue and profit objectives. Launch of seasonal promotions, brand extensions, advertising and public relations.

Brand Manager

SC Johnson

Household and Detergent Product Marketing. P&L and market share responsibility.

Unilever

Detergents and Cosmetics Marketing. P&L and market share responsibility.

Assistant Brand Manager Marketing

My aim as a leader is to inspire, educate, and empower teams with unique cross functional and collaborative spirits, always committed to creating high impact in markets. I am a senior marketing professional who is an analytical driver for performance marketing, driving awareness, lead, and demand generation programs. Passionate about technology, 360 marketing executions, challenging, and pushing boundaries through memorable campaigns to create the highest positive impact in the market. 

I endeavor this same approach into my other personal interests, having taught several Marketing Courses at well-recognized colleges in Ontario, and actively volunteering as a member of the Advisory Board for ACCES Sales and Marketing Bridge Programs like TRIEC, I am privileged with the opportunity of being immersed among Gen-Zers college students and helping marketing and sales professional newcomers in their integration process in the workforce and their new lives in Canada.  

My unique creative perspective and appetite for pushing boundaries as a marketer, were recognized by Strategy Magazine’s awarding me with the Marketer of the Year for the work to raise awareness on Security with “Rivolta - in the Head of a Hacker”. This campaign created by Edelman Canada was granted at Cannes Lions with a Bronze Lion in Film Category, a Clio Award with a Silver Clio in Film Category, and a total of four Canadian Marketing Association Awards and Cassies.

taplio

The Battle

Hans Bunes

Esteban D. Davila

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