Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Financial Services Risk & Regulations Marketing Leader

Develop and implement strategic marketing programs/initiatives for Private Company Services (PCS), PwC’s $1 billion+ practice that provides Advisory (consulting), Assurance and Tax services to large private companies, family-owned businesses and high net worth individuals.  Responsible for developing and implementing marketing plans for key PCS sectors, facilitating business development by creating market analysis reports, sector business development plans and pipeline reports for leadership. Work across PwC practices (Deals, Advisory, Tax, Assurance, Risk Management) on joint marketing initiatives. Oversee the website (development, content, analysis). Using Adobe analytics tools, assess website engagement, return visitors and other critical KPIs.  Also responsible for marketing and sales collateral, positioning and key messaging.  Using Eloqua, a marketing automation system from Oracle, have created personalized “nurture” campaigns with the goal of accelerating sales. 

Selected Results:
•	Provide strategic marketing counsel to partners and practice leadership.
•	Measure/deliver ROI from marketing initiatives developed to drive sales, awareness and build brand.
•	Using Eloqua, developed a “nurture” campaign to increase qualified leads, identify content that resonates with contacts and strengthen brand loyalty. Analyzed results and identified engagement journey insight for top leads.
•	Using web analytics driven by paid, social and PR traffic, identified PCS web content to continue/discontinue, pieces to promote more aggressively and recommended a new go-to-market strategy for PCS.
•	Created/oversaw development of comprehensive suite of sales materials for PCS.

Senior Marketing Manager, Private Company Services

CS WARD Marketing/Communications

Services include corporate communications, marketing communications and freelance writing.

Owner, Consultant

Morgan, Lewis & Bockius LLP

Responsible for the marketing programs for the Private Funds and Tax practice groups. Provided strategic counsel to partners. Hired, supervised, mentored staff, project teams.  Built strategic external relationships. Created a thought leadership program (strategic sponsorships, webcasts, speaking engagements, conferences).  Developed marketing materials.
Selected Results:
•	Organized a marketing initiative directed at the Tax Executive Institute – a key source of new business for the Tax practice.  Established success metrics, ROI. Effort resulted in $300,000 in new business for 2011. 
•	Created business development presentations and proposals that successfully won new clients and increased sales.
•	Doubled year-over-year attendance for the annual Hedge Fund conference through audience analysis, identification of target companies and a direct mail campaign.

Marketing Manager

Merrill Lynch Alternative Investments

Responsible for developing, leading, managing the marketing of new product initiatives. Established deliverables, training requirements, sales features, messaging, positioning.  Created marketing collateral: power points, announcements, CDs, brochures, in-house television programming, web content, product and sales overviews. Editor of the monthly advisor publication. Hired, managed vendors, outsourced marketing, design, writers.
  Selected Results:
•	Delivered a collateral suite for a successful product launch significantly ahead of schedule creating important exposure for the initiative at the annual sales meeting (received Merrill Lynch award noted above.)
•	Created the Manager Profile Series, a highly utilized sales tool which drove investment and interest in funds.

Marketing Communications Consultant

Lincoln Financial Group

Responsible for developing and implementing a measurable integrated communications program. Scope included internal/external communications, executive communications, public relations, media relations. Developed a thought leadership program. Managed projects, teams. Hired, supervised staff, freelancers. Editor of the internal E-publication.
Selected Results:
•	Provided executive communications support to the CEO and other C-level executives including strategic counsel, speech writing, media briefing.
•	Developed a robust, proactive media relations program that resulted in more than 220 stories in a six month period including coverage in leading publications such as The Wall Street Journal, The New York Times, Barron’s and Institutional Investor.
•	Developed internal communications initiatives to educate, engage and inform employees.

AVP - Corporate Communications Manager - Delaware Investments

Promoted to develop and oversee the  marketing programs and campaigns for business lines, variable annuities (VAs), specialty insurance products. Provided project management, sales initiatives, collateral, branding.  Managed employees, vendors, budgets.
Selected Results:
•	Developed sales materials for VA products as part of an LFD campaign to drive investments. Materials and campaign contributed to the company’s VA products being top ranked nationally for sales volume.
•	Led the revision of the variable annuity product line (~130 pieces) for new federal guidelines. All materials were developed on an aggressive timeline, meeting all regulatory and customer requirements without interruption of sales.

AVP - Campaign Marketing Manager - Lincoln Financial Distributors

Worked with retirement plan clients to develop strategies, launch employee communication and education programs.

Sr. Communications Specialist - Retirement Financial Services - Delaware Investments

Advanced Visual Systems

Selected Results:
•	Built the company’s international reputation, brand visibility, positioning and product awareness through a global media relations program. Achieved cover stories in top-tier trade publications, ongoing coverage in top domestic and international press - The Times (London), The Economist, The Wall Street Journal, The New York Times.  
•	Developed company executives in the U.S. and Europe into effective media resources and thought leaders.
•	Generated significant visibility for AVS and clients through award-winning public relations-media relations events.

Corporate Communications Manager

Services included corporate communications, marketing communications and freelance writing.

Owner, Consultant, Writer

AT&T America Transtech

Selected Results:
Achieved a 70% employee participation rate in a company-wide research project I developed to address employee dissatisfaction. Deliverables were on time, on budget and exceeded targeted objectives.

Internal Communications Manager

First Data Corporation

Selected Results:
•	Successfully engaged and informed employees of corporate changes, divestitures and acquisitions through the employee publication, focus groups, national CEO tours, roadshows, annual meetings, monthly employee meetings.
•	Rebranded subsidiary, drove company differentiation through new sales materials, packaging, trade show booth.

taplio

The Battle

Hans Bunes

Christina Y. Ward

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