Most B2B CEOs I speak with have the same story: They've bought the tools. Tried the pilots. Given their team time to experiment. And still, the AI output is generic, inconsistent, or worse, risky enough that someone has to double-check everything before it goes near a prospect.

That's not an AI problem. It's a foundation problem.

I'm Hannah, founder of TrustLeader and author of Lead with Trust. With 25+ years in B2B marketing and sales — and a background in computer science and marketing — I've spent the last three years doing one thing: helping growth-stage B2B CEOs turn their internal knowledge into a scalable, trustworthy AI engine.

The results speak for themselves. I've helped multiple B2B companies grow double digits year-over-year — including one 10x over 10 years. I built a content repurposing workflow that produces 20+ on-brand content assets per week in just 7–8 hours, reducing a full-time content function to a single day of focused work. My clients have won HubSpot's Impact Award for best client growth story and recognition as NJ Emerging Business of the Year.

The TrustLeader Method — Extract, Codify, Structure, Implement, Amplify — is a five-step system for turning what your best people know into a foundation that AI can actually use. Not another prompt library. Not a tool recommendation. A governed, quality-controlled system that lets your team ship AI-assisted work with confidence.

If your teams are using AI without shared standards, or you're watching costs rise while quality remains inconsistent, you don't need more experimentation. You need the foundation.

Start with the Safe to Scale AI Readiness Scorecard — a free assessment that shows you exactly where your AI-readiness gaps are and what to fix first.

Hannah Eisenberg

Silent Push Inc.

Marketing operations co-ordinator for a tech start-up with a ground-breaking concept that is having a major impact on how brands and organizations utilise cyber threat intelligence. Silent Push provides actionable insights into attackers' behaviour before they strike, allowing customers to act immediately and defend their organization.

Marketing Automation: Developing and managing HubSpot workflows, campaigns, and lead nurturing programs to engage new leads and nurture existing customers. 
CRM Management: Maintaining data accuracy, lead tracking, and overall CRM health in HubSpot. 
Sales Ops: Assist Sales in the management of lead data. 
Lead Generation and Scoring: Creating lead capture workflows and other data sources. 
Analytics and Reporting: Developing a marketing dashboard containing KPIs and campaign results that report on the customer lifecycle. 
Events: Developing and maintaining a system for capturing and nurturing contacts from events and conferences.

Marketing Operations Coordinator

Juriba Limited

- CRM management (Hubspot) - reviewing leads, creating lists, workflows, website chat.
- Creating and reviewing website content in HubSpot (landing pages, webpages, emails and forms)
- Managing PandaDoc (proposals software)
- Creating and monitoring campaigns in Google Ads
- Scheduling social media posts (Twitter and LinkedIn)
- Working with the sales team on targeted engagement campaigns and training on marketing tools
- Creating marketing graphics 
- Producing video content for website and social media (Youtube, Twitter, Linkedin)
- Collaborating with partners on co-marketing activities
- Working on go-to-market campaigns for new acquisitions and mergers
- Marketing and hosting webinars
-Internal communications and company culture creator
- Managing the training academy

Marketing Executive

Connecterra BV

- Assisting in content creation both written and visual across all digital platforms.
- Synchronising and updating all social media platforms and digital assets.
- Writing relative and engaging content for all platforms.
- Blog  curation and creation.
- Navigation and utilisation of Hubspot CRM.
- SEO and Adwords optimisation.
- Creating and maintaining company tone and voice throughout the digital realm and keeping up a    cohesive narrative throughout all online platforms.
- Assisting the Marketing Manager with any DAM requirements.

Communications Marketeer

Big Brother

-Creating written content across all online Platforms.(Official website, blog, all social media platforms)
-SEO and CMS optimization
-Constant management and utilization of all Digital assets in order to ensure a consistent online tone, look and feel.
- Synchronizing and scheduling all social media post in accordance with audience engagement.
-Sourcing relevant visual content in line with the written work to further drive traffic to company website and social media sites.
- Understanding and adapting narrative to a constantly evolving market.
-In depth and constant research into target audience in order to further refine content.
-Working with and applying analytics to all output.

Content writing specialist

Production Paradise

- Consultataion with clients and relationship management
- Development of advertising concepts and strategy
- Strategic development on clientele
- Build and maintaining close business relationships with clients
- Understanding the business and the client's needs, matching and preparing research proposals
- Development of top level presentations which provided high-quality insights and recommendations into clients’ strategies
- Management and delegation of local and international teams

Client Consultant

Model Management Group (MMG)

- Managing editorial castings from New York and London markets
-Collaboration with producers, directors, and writers to create breakdown notices
- Management of audition/photo and head shots etc
- Facilitation of casting of models for photshoots, ad campaigns etc
- Arranging and conducting interveiws, auditions and photo shoots
- Working under extreme deadlines and having flexibility to manage multiple clientele
- Key Account managment

Casting Director

Zando

- Validating contents for accuracy and usability using support communications and ensure adherence to goals set by the higher officials.
- To find out the right place for the placement of contents in the website to develop the business and act as a traffic manager for supplier online marketing operations.
- Creating content internal and external platforms
- Extensive market trend analysis based on online retail and well as regular retailers
- Management and co-ordination of fashion shoots
-

Content Developer

ELLE Magazine

As a Fashion assistant my job role included the following:
- Assistant the Fashion Editor with Sourcing garments, accessories and footwear for photoshoot,    catalogues, editorials etc
- Liasing with advertising companies on promotional information
- Liasing with designers on product, product development and sample information
- Overseeing Omni channel content
- Creating content for print and online
- Styling assistance 
- Researching, attending appointments and creating boards of looks for MF and cover stories.  
- All back-end production for shoots; packing trunks/suitcases for trips, carnets
- Casting and styling own shoots, as well as main assistant on MF & Cover shoots
- Attending press and event days and providing vital social content 
- Contributing to print shopping pages
- Compiling weekly online trend/shopping galleries
- Contributing to online fashion news, writing short fashion news pieces
- Responsible for managing monthly interns

taplio

The Battle

Hannah Eisenberg

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