Dr Hannah Gibson

Gibson Copy

Consistently high-converting website content without the usual headache

Collecting quality website content can be a stressful process for both the web designer and the client. Occasionally, web designers hit on a good copywriter. However, their quality is often inconsistent. 

Gibson Copy was founded by Hannah Gibson to solve this problem. As website copywriting specialists, our process is incredibly slick and our IMPACT method ensures we consistently deliver impeccable-quality copy with minimal hassle. 

This is a new wave of website copywriting brought to you by a small team who care deeply about delivering brilliant websites.

Director

Peakpage Agency

Copy Chief

Design Doctor Web Design & Digital Marketing

We don't just build websites. We create content, attract customers, make connections, and increase sales.

Whether you're a new startup company or an established business you're looking for a digital marketing plan that contains the key ingredients to generate more sales. These are...

👉A clear, well organised and easy to navigate website.
👉A social media strategy that attracts your ideal audience.
👉Content that shows authority, builds trust and nurtures relationships.
👉An advertising strategy that includes a plan and a realistic budget.

Design Doctor Website Design & Digital Marketing provide digital services that will help your company grow. Find out more at https://www.design-doctor.co.uk

Business Owner

Newcastle University

Research Scientist

Helping thoughtful web studios launch high-end websites | Brand Voice | Messaging & Brand Storytelling | Website Copywriter | Conversion Copy

You’re a thoughtful leader who creates stunning websites for conscientious brands.

But if you’re honest... the copy slows you down.

You’re tired of chasing clients for content or watching beautiful designs fall flat because the messaging is (how do I put it?) BORING.

And you’re over it.

You didn’t leave a corporate role to feel like a web studio micromanager. You have bigger plans than that. 

You want projects that flow. Clients who feel looked after, and a process that feels premium from start to finish.

That’s where I come in.

I’m Hannah, a former web designer turned strategic copywriter for studios like yours. After leaving a career at Newcastle University, I founded Gibson Copy to bridge the gap between web designers and their clients. Solving “The Copy Problem” with clear, conversion-ready words that seamlessly fit into your project flow. 

Zero drama, zero chasing.

Here’s how it works:

- Send me your project timeline and page list.
- I’ll lead a 1:1 messaging call with your client.
- You receive high-quality, on-brand copy in one wire-framed document

On time, every time.

Now you can stop rewriting naff about pages at midnight just to get the project over the line. And instead, start focusing on building your agency. 

Together, we'll launch websites that look and sound like the premium experience your clients were promised. And for you? Happy clients mean better case studies and, ultimately, more high-value business.

Let’s have a quick call to see if we’re a good fit. 

Drop me a message now :)

Roadmap Heroes

Roadmap Heroes empower tech teams to plan strategy, track execution, and clearly communicate using roadmapping tools such as Aha!, ProdPad, Dragonboat, JIRA and more.

Our consulting and training services are based on over 20 years experience in software/product roles and hundreds of successful roadmap implementations.

Aha! Consultant and Roadmapping Expert

Talking Roadmaps

Co-creator and co-host of the Talking Roadmaps 🎥 YouTube Channel - where we will be talking all things roadmapping with experts, practitioners and thought-leaders.

Co-creator and Co-host

Aha!

Achievements
•	First Customer Success Manager outside of USA to support customers and growth in Europe, Middle East and Africa
•	Coach and mentor new Customer Success Managers as the team rapidly scaled
•	Perform internal analysis projects to identify opportunities for operational efficiencies in support
•	Defined process and technologies for handling customer calls in EMEA
Key Responsibilities
•	Providing full customer lifecycle activities from pre-sales and product demos to procurement, negotiation, legal, security, adoption, training and support
•	Sharing Aha! and product management best practice with a global customer base of >250K users and some of the largest organisations in the world
•	Creating, delivering and training bespoke customer implementation programmes to ensure successful adoption and usage of Aha! (part of the concierge service)
•	Hosting product demonstration and training sessions with single and multi-company audiences of up to 100 people
•	Providing Aha! application, process and troubleshooting support via email, phone and video conferencing with a <2 hours average initial response rate

Senior Customer Success Manager

Vodafone

Managing a team of 9 we:
•	Instigated, prototyped, tracked and delivered a new online self-service platform for Vodafone UK. Reduced online escalation by 15% (base of 700K/month), delivered a responsive experience to include mobile web customers (a first for Vodafone UK) whilst realising OpEx savings of £700K over 2 years
•	Increased customer NPS in contact centres by 11% through continuous improvement initiatives to ensure support materials used by the customer service agents is contemporary and accurate
•	Raised my people management index scores by 10% over department average
•	Delivered a >20 point NPS improvement by auditing the self-serve content in addition to improving FAQ efficacy and reducing contact escalations
•	Delivered an intelligent online contact capability improving self service by 300%, reducing escalations into the contact centre by an estimated £2M per annum whilst standardising and simplifying contact options for customers on fixed web and mobile. Saw an immediate drop in webchat by 25% and 90,000 calls in the first month of launch

Leading a team of 4 product managers and 5 process administrators responsible for:
•	Product management of Vodafone UK's digital support portfolio including social media, self-service, web chat and agent knowledge base capabilities across mobile and desktop platforms
•       Knowledge management of over 700 working instructions and diagnostics flows used by a population of c.6500 agents in contact centres and retail that support our customers
•	Responsible for end to end product and process management, stakeholder management, strategic direction, product and portfolio roadmap and dependencies, business case definition, resource allocation, requirements elicitation and backlog prioritisation, project management, testing and delivery, business adoption and exploitation, objectives and personal development
•	Accountable for £1M+ OpEx budget, business cases and quarterly spend profiles

Group Digital Product & Process Manager (Support Capabilities)

Senior Digital Product Manager (Support Site)

Working as a senior consultant as part of IBM’s Global Business Services working with the UKBA on the eBorders advanced passenger information programme. Performing requirements elicitation, technical documentation, leading tripartite workshops, management of full requirement catalogue, maintaining project level risks and issues log, produce detailed test plan with execution timelines and test data, produce requirements traceability matrix and other agreed project deliverables.

Senior Consultant

Requirements SME responsible for management of all requirements considered onto the IT roadmap, through-life requirements documentation and management, ensuring requirements are valid, traceable and conform to corporate standards, identification and mitigation of assumptions and risks, active member of corporate requirements council.

IT Requirements Engineer

Dell

Achievements
•	Successfully delivered a sensitive tax and legal project worth £10M to Dell in February 2008 to the business heads of the tax and legal departments. Received award for outstanding effort and delivery benefiting both Dell and the customer experience
•	Owned, tracked and implemented a mandatory project to support the Switch / Maestro payment transition in August 2007. 11% of annual revenue in the UK ($7.15M) was retained through this payment type coupled with avoidance of legal implications and vendor fines
•	Respected subject matter expert for applications within my own remit as well as specialising in other applications to better support business needs. Built strong relationships within Dell as single point of contact for business partners, IT and application support assisting with incident resolution where needed

Key Responsibilities
•	Functional owner of transactional e-commerce capability for Dell (consumer and commercial) in EMEA
•	Responsible for development and interpretation of business needs in alignment with global roadmaps / strategic initiatives and their translation into IT projects
•	Lead, track and deliver the business components associated with IT projects
•	Create and maintain business requirements and functional specifications for product enhancements from the earliest stages of the project / product life cycle, through to adoption and user level documentation

Online Product Manager (EMEA Basket capability)

Second line support for all Dell EMEA eComm, online applications and order management systems c.300 servers located in Ireland, 24/7 oncall support and deployment activities, own and drive root cause fixes with other IT partners and investigate preventative measures where appropriate, monitoring and legacy application subject matter expert.

2nd Line EMEA Application Support Analyst

I am a seasoned product management and roadmapping expert passionate about helping technology teams do their best work.

I have developed software applications for the BBC, supported Dell's online commerce websites for 16 countries, worked as a senior business analyst for IBM and grew a product management team at Vodafone UK from the ground up.

After developing a passion for Roadmapping as a product leader, I joined Aha.io as employee #17 to support customer success and growth in EMEA. During this time I mentored new team members, matured company processes, ran public demos, trained client teams, and shared roadmapping & product management best practices with a rapidly growing global customer base of over 250K users and some of the largest organisations in the world.

Nowadays, I am the founder and lead consultant at Roadmap Heroes. A company incorporated in 2019 that transforms tech teams to plan strategy, track execution, and communicate clearly using roadmapping tools such as Aha!, ProdPad, Dragonboat, and JIRA.

Through a combination of hands-on consultation and training services, I come alive by helping tech companies look at the people, process, and tooling aspects of roadmapping to minimise the busy work and help them build what matters.

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Dr Hannah Gibson

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