Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

One of the best things you can do is underestimate a determined individual. Its more than a chip on their shoulder, it's an entire FUEL supply that you give them and it's unfrickinglimited.

At 15 my English teacher told me I'd never get even a C if I didn't read more.
I got two As

At university I was told only 2 people in the class of 110 would get more than a 2:1.
I got a 1st and came top of my class

In my first tech sales role, my boss advised that I should get fired.
I became salesperson of the year for my division

When an old CEO told me I wouldn't do well in sales when I moved to a larger company.
I hit 151% of my target in 6 months - coming from outside the industry with a 2x higher ACV than my team mates.

In 2020 I had £20K in debt, credit score of 515, couldn't even remortgage it was so bad.
1 year later, I flew my family out to Dubai as a surprise Christmas present.

In 2022, I was told I didn't have enough funds to get the mortgage required for my new house.
Within 60 days, I surfaced another 5 figures

When clients tell me there's no way we can rebuild their GTM in weeks, rather than months. 
We repeatedly prove them wrong.

When clients say doubling conversions in a quarter isn't possible.
We repeatedly prove them wrong.

When I tell clients WE.ARE. INVESTED in their success and they think it's white noise.
They're surprised to see us stick around even when there's no SOW and no invoices.

Notice a pattern here? 

When someone like me is underestimated, its pure fuel. I'm not here to make a quick buck. I'm obsessed with fulfilling my potential and I feed that energy into my clients.

Everything is possible. Think big. Be audacious. Blow the damn roof off.

Otherwise...what's the point?

Heading into 2026 with so much fire. Our ecosystem is growing, we're maturing and learning.

Who's with me?

Helping $5M+ ARR B2B Companies LOVE Consultants | GTM Disruptor | Proud 🏳️‍🌈 Mummy | ENTJ

Ever watched trust break in real time? I have. Many times.
The Global average of people consciously using AI in their daily lives is 82%.*  

Now, 94% of B2B buyers use it to answer theirs.  

Buyers are more informed, more validated, and more in control than ever before.  

But trust in sellers is cracking…even more.  
💡 86% of buyers say expertise drives trust.  
⚠️ Only 45% actually trust sales reps.  

We don’t have a tech problem.  
We have a trust problem.  

So if you’re wondering how to stop your buyer relationships from hitting the frying pan (literally)…  

Watch the video to find the new Sales Playbook to gain your trust advantage. 

In 2025, the sellers who’ll win aren’t the ones shouting louder, they’re the ones buyers actually believe.

Here’s what to do next:  
1. Watch the full video to see how fragile trust really is (and how to rebuild it).  
2. Then go check out the research:  https://lnkd.in/ev3JzvW6

#AD #LinkedInPartner #TheTrustAdvantage #SalesNavigator  

*The EY AI Sentiment Index surveyed 15,000 people from 15 countries to understand how people perceive and use AI. The survey found that the global average of respondents who had consciously used AI in their daily lives in the past six months was 82%.

“We’re wondering how we can use AI for our emails…”
— VP Sales, every SaaS org ~2022
That question wasn’t wrong.

But it wasn’t enough.

Over the past 2 years, AI has evolved from inbox gimmickry to infrastructure.
From "email copywriter" to ecosystem enabler.

And while most teams debated subject lines, a few quietly re-architected their entire go-to-market.
They didn’t ask:
❌ How can AI save us time?
They asked:
✅ What would we build if GTM was reimagined from scratch — with Agents, not reps, as the first layer?

The winners aren’t replacing people.
They’re redesigning systems.

Systems that:
.Sense buyer movement in real-time
.Automatically adapt workflows and follow-ups
.Reduce operational friction (without adding tools)
.Build confidence with buyers at speed and scale

It’s not about AI vs. humans.
It’s about orchestration — and who has the clearer blueprint for agentic growth.

If you’re still wondering how to use AI for your emails, zoom out.

Reps don’t just need better messages.
They need a new GTM nervous system.

___
Thanks for reading. ♻️
I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Available for SKOs, Weddings, Event hosting and Adult Birthday Parties 😅

The stage is one of my favourite places. It's the feeling you get when you see a Rep or Leader have a lightbulb moment.

🎥: Sachee Katre 👾

Proud to be leading Revenue Funnel to challenge traditional consulting for SME B2B companies

Linkedin: "your post got 300 impressions."
Me: "Say less"
Throwback to my collab with Usher in 2024. 

1 year later.

It's time to face the facts.

My content isn't good enough.

People don't care about GTM Strategy anymore

Business is over

The Robots have arrived

We are all in a simulation.

But 
we had our highest revenue year

My health is better

Our clients have become our friends

My son is the fastest in his year (IYKYK)

I'm still hilarious (according to my mum)

I graced the INBOUND stage for the 3rd time - but on my own to discuss AI agents.

Partnered with companies like LinkedIn, HubSpot and Microsoft.

I still have a crush on Sybill (The new updates hit differently)

Keep crushing it. You're now "Caught up" 🎶

Shoot your shot. Be like Sachee Katre 👾
Something I've done more this year than EVER before?
Asked for help.

Do you know how much people LOVE helping others...especially when you see the person take action!

Sachee and I spoke earlier this year about her getting an SDR role. I was like, you're way too entrepreneurial. Just build your own thing.

She did.

Now Revenue Funnel is her client!

Among many others! 

Today we caught up and I love what she did.

Answered all my questions
Helped me understand next steps
Then she did something I wasn't expecting...She said

"Hannah before you go, I wanted to get your advice on something."

After all the upfront value she provided - I said go ahead. 

We then spent an extra 20 minutes simply walking through her challenge.

Value makes the world go round. How can I not reciprocate after the effort she put in to support me?

You can learn from everyone! Keep being amazing Sachee Katre 👾

side note: Haven't you been 19 for like 2 years Sachee Katre 👾 😂😂

I started my own company in 2019. Back then, I had no idea what I was doing. Then you start working with agencies and partners, and then they don't know what they're doing.

The reason is YOU.

When things aren't happening the way you want them to

When you get an output that's nothing like that you expected

When things take longer than you anticipated

When you are asked - what feels like - a stupid question.

Pause and ask yourself. 

📌Did I actually give clear direction?

The honest answer is...no. 

This isn't just internal. The same thing happens between your sales teams and their prospects.

"We'll come back to you next week?" Next week when, what day and time?

"We need to discuss this internally?" Who will be involved, discuss what exactly, and what is the final conclusion that will let you know you're finished "discussing"?

Clarity breeds understanding. Understanding it a prerequisite of the right action.

Clear up the message. Clear up the outputs.

#GTMStrategy #SymbioticSale #Customerjourney #Salesleadership

Not many people know this but I've spent the last 3 weeks - mostly in bed - recovering from an operation & drugged up to the heavens to manage the pain.
That's meant:

No working out.
No sitting at my desk for more than 2 hours because it hurts
No being on camera
Not creating any content (until last week actually)
Unable to walk my son to school 
Unable to lay flat in bed and sleep
No socialising
Taking calls from bed
Building out client's GTMs.... in bed

Last week I started walking more - going from 400 steps a day back to about 3000ish (mostly around the house). This weekend I pushed myself to go out like a normal person.

(For context - I usually hit 8000 steps by 9am most days.)

Was it tough - yeah a little. I was worn TF out. But I needed to get my strength back up so I could make the most of SaaStr.ai London event!

So I'll be there - in person- still bubbly and full of energy!
I may need to sit down a little more than usual.
But I'm ready to rock and roll.

I'd like to meet people for real networking. Not people that just want to add you on Linkedin and then never ever speak again - what's the point? 

We're all here to make some positive contribution in the world and that's why we build these businesses and make huge sacrifices. 

If you are someone that gets excited by meeting someone who can add value to your world - I'm here 🙋🏽‍♀️ (I'm bald though). 

p.s. Apple can we get some emojis with a nice fade?

“I got so fed up with the rep saying ‘I’m curious…’ at the start of every sentence. I get it. They want to learn more — but it feels so fake.” 
– COO, $10M ARR SaaS company 

I get this every week. 
Buyers aren’t just evaluating your solution. 
They’re scanning for signs of intelligence, confidence, and intent. 
That means fake curiosity doesn’t cut it anymore - and it’s everywhere. 

LinkedIn's new research The Trust Advantage says it best: 

Buyers don’t trust sellers. But they still trust experts. 

While 86% of buyers say seller expertise is the #1 driver of trust, 
Just 45% of them trust the sellers they meet. 

So what’s changed? 

AI made it easier to get information. 
But it also made it harder to find real insight. 

Now, the biggest differentiator is REAL value. 
Value builds trust. Trust closes deals.  

 Here’s 3 practical ways to fix the trust gap: 

1. Hit the mid-funnel harder. 
88% of buyers say rep engagement is most valuable in the middle of the process — not at the start. 
→ Stop over-optimising for top-of-funnel. 
→ Focus on how you show up when they’re stuck, shortlisting, or unsure. 
→ Mid-funnel is where the trust wobbles and where most reps disappear. 

💡 If you’re not helping buyers make the case internally, someone else is. And it’s probably a competitor. 

2. Don’t pitch. Diagnose. 86% of buyers say expertise drives trust. But most reps are still showing up with bullet points and buzzwords. 
→ Instead of leading with the pitch deck, lead with a POV. 
→ Show buyers something they hadn’t clocked yet about their current state. 
→ The question is no longer “what do you sell?” It’s “what do you help me figure out?" 
 
💡 Your job is to give buyers a clearer view of their own business than they currently have. That’s what builds trust — not a cute intro script. 

3. De-risk the decision. 
Trust beats features and price in final decisions . Buyers aren’t looking for perfect — they’re looking for proof. 
→ Make it easy to say yes: Give them stories, not stats. 
→ Anchor ROI in real-world outcomes, not hypothetical ones. 
→ Replace “this is what we offer” with “here’s how others like you solved this.” 

💡 Don’t tell buyers it works. Show them how someone just like them made it work — and what happened next. 

Your reps don’t need to be louder. 
They need to be clearer. 

They need to show up as people buyers trust to help them decide — not just people trying to hit target. 

🔗 Read the full report here: https://lnkd.in/ev3JzvW6 

 
#AD #LinkedInPartner  #TheTrustAdvantage #SalesNavigator #GTMStrategy #B2Bsales #RevenueLeadership

“I want to be CRO…but I don’t want Marketing or CS reporting into me.”
- the subconscious mind of a CRO at a SaaS  🤷🏽‍♀️

I'm big on breaking things down. It's the ENTJ in me.
if your title is Chief Revenue Officer, let’s unpack what that really means.
➝ Chief = 1 of the most senior leaders in the organisation
➝ Revenue = The total value the business earns from what it sells
➝ Officer = A person with formal authority to execute decisions and lead

𝗦𝗼 𝘁𝗵𝗲 𝗖𝗥𝗢 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗲𝗻𝗶𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗻.

Not just how much we make — but how we go to market to make it.

If my CFO gave me $100K today and said, “Turn this into $1 million,” I wouldn’t start with outbound, or new hires, or tech.

I’d start by operationalising revenue — by treating it like a system, not a scoreboard.

That means looking at:
! Are we forcing buyers to repeat themselves?
! Are we making promises we don’t deliver on?
! Are we measuring utility, or just activity?
! Are handoffs creating clarity, or confusion?
! Are we capturing real signals — and acting on them?

Too many GTM teams are flying blind. Or they are walking past dollars to pick up cents. One of my fave lines from Ryan Person

It’s a strategy problem.

Because at the core of all of this is one thing: having a clear, coherent plan for how you bring your products and services to market.

That’s what operationalising revenue actually is.

It’s the connective tissue between your GTM strategy and the buyer’s real-world experience.

It’s the difference between hope and precision. Between chasing revenue — and building a system to generate it.

CRO....it's a systems job. And no I dont mean technical systems.

If you’re not operationalising revenue, you’re just reacting to it.

𝗧𝗵𝗿𝗲𝗲 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗹𝗹:
1. Map your buyer journey and overlay your internal handoffs. Where is the friction, frustration & fuck-ups? That’s where revenue is leaking.

2. Align Sales, Marketing, and CS on shared definitions of qualification, readiness, and success. No shared language = no shared outcomes.

3. Build feedback loops into your GTM engine — not just dashboards. Revenue is a system. And systems need signals. 

#GTMStrategy #SymbioticSale #ChiefRevenueOfficer
___
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

LinkedIn Ads, doing LinkedIn Ads about LinkedIn Ads...

Inception at it's finest.

We're listening LinkedIn. We'll try some Ads.

“I set up weekly meetings with the leadership team — we had an agenda and the goal was to get on the same page. But no one really did the work, and action rarely got taken.”
— Global VP Sales, $12M ARR SaaS Company

Every leadership sync ends with action items.
Few end with action.

And that’s why your strategy isn’t landing.

If you can’t confirm what will move in the next 24 hours…
Your go-to-market plan doesn’t matter.
Your pipeline coverage doesn’t matter.
Your product roadmap doesn’t matter.

Because you’re in the illusion of alignment — not the reality of execution.

Here’s what I’ve seen across 40+ B2B SaaS companies:

➝ Calendars are full. Nothing moves.
➝ Meetings booked with no agendas. No one comes prepared.
➝ Deadlines aren't agreed. Just "next week" No one is held to anything.
➝ Teams think they’re aligned — because they met.

📌But no one’s checking if the ball actually moved.

Strategy isn’t what’s said in meetings.
Strategy is what happens between them.

If every weekly sync ends with the same blockers, the same vague goals, the same silence in follow-ups…

You don’t need a new plan.
You need accountability architecture.

Ask this next time you meet:
👉🏾 What decision did we actually make today?
👉🏾 What moves in the next 24 hours — and who’s responsible for it?
👉🏾 What won’t happen if this doesn’t get done?

Because GTM progress isn’t weekly.
It’s daily. And if your leadership rhythm doesn’t reflect that — you’re scaling confusion, not clarity.

#GTMStrategy #B2BBuyer #SaaSPlaybook #Symbiotic #B2BLeadership #B2BPipelineGrowth #SalesPipeline #GTMConsultants


____
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Timothy (Tim) Hughes 提姆·休斯

DLA ignite

The last 12 month have been pivotable in sales and marketing as social media has changed both society and business.

We are seeing the results from cold calling and email marketing getting less and less, year by year, Hubspot recently showed research that you can expect a 98% failure rate by using these techniques.

Then we got hit by the global pandemic and the world has gone totally virtual.  Companies have grappled with the current sales model of having a group of telephone SDRs and face-to-face salespeople, that just isn’t fit for purpose in a Covid19 world.

 This is scary for all savvy business leaders, but what are you to do?

Most business leaders don’t have an experience of social and think it’s about cat photos, rather than a robust methodology that is used by many household name businesses.  This means that it’s often dismissed as “new and won’t work for me”, rather than the mature choice for businesses today.

DLA Ignite is not some “fly by night organisation”, we haven’t just pivoted, we have spent the last 4 years creating and refining our social selling methodology, to take the thinking out of digital selling.  All of our programs are based on data, we have analysed our clients and know what works and what doesn’t, so you don’t have to waste your time.  We can accelerate you to virtual selling.

You are not alone, CEO after CEO are signing with us and saying “we came into this pandemic analogue and we are going to come out of it digital”.

But it’s not just about transforming sales.  It would be trendy to call it digital transformation, we see it more as business transformation. We start with sales and implement social selling and then roll out social across Marketing, Customer Service, Human Resources, Employee Comms. Social Selling is, after all, a random act of social.  By truly transforming the business with social you can strip out cost, increase incremental revenue and gain competitive advantage.


For more information contact tim@dlaignite.com

CEO and Co Founder

Since the launch of my first book in 2016 I've been a creator and influencer using both my LinkedIn, Twitter, Facebook and YouTube networks as part of the creator economy.  I'm often in lists from Thinkers360 and Onalytica for being one of the top thought leaders, creators and influencers in the world.  In my given subjects of social selling, digital selling, virtual selling, modern selling, sales, marketing, digital marketing, leadership and management.  I'm always interested in partnering and co-creating content with brands.  My audience and influence is not just based on numbers, but also quality of that community and ecosystem.

Content Creator

I'm the RevOps leader for DLA Ignite, we decided we needed to take an end-to-end view of the revenue generation business process.  This allows us to have driving predictable revenue, across marketing, sales, renewals, and expansion, all of which keeps the lifeblood of a company flowing.

Revenue Operations RevOps Leader

Digital Growth Collective

The Digital Growth Collective unites business leaders, tech experts, and investors in a global community. We forge strategic partnerships across five key industries: information technology, healthcare, financial services, energy, and manufacturing.

By deepening stakeholder dialogue and aligning strategic assets, we prioritize value growth at its core – empowering our partners in North America, Europe, Asia, and the Middle East to capitalize on tomorrow's business opportunities today.

Global Partner

ThePowerMBA

ThePowerMBA are creating a new module for sales and I have been asked to be featured in one of the business case interviews.  I will be doing this along with other start-up founders and C-level executives from the world's most disruptive startups and corporations (i.e. founders of companies such as Youtube, Tesla, Netflix, Waze, Shazam, WholeFoods..and C-levels from + 50 companies of Fortune 500).  This will part of a new curriculum option on sales.

Global Instructor and Business case contributor at ThePowerMBA

Institute of Sales Professionals

The ISP are a Government-backed professional body representing sales in the UK and around the world.
We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.
We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.
We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional.

Leader

The Digital Download

Producer and contributor to the longest running weekly business talk show on LinkedInLive

Podcast Producer

Social Selling London

This job is to see if social selling london appears in the search on LinkedIn.

RevOps Co-op

RevOps Co-op is a slack group (it is NOT a pod) we strive to create a safe, empowering, and inclusive environment for RevOps pros to learn and connect with each other.

Contributor and active in a network of RevOp professionals

HighChloeCloud

HighChloeCloud was the brainchild of Chloe Hacquard while studying her Masters at INSEEC Business School in Paris.  HighChloeCloud (as do DLA Ignite) believes that Social Media has changed the world.  It has changed society and it has changed the way we do business.  Both HighChloeCloud and DLA Ignite believe that we can merge the benefits of the social changes and the business changes from social media to create social mobility for all.  To empower and transform the disadvantaged across society and transform people and society for the better.

Non Executive Director

Rutgers Business School Executive Education

Working as part of the program that Neal Schaffer has produced, the program is for sales people and business leaders to understand social in today's digital world.  My input in terms of the program covers:-
1.  Change management requirements and how to manage the people change
2.  How to "sell" a Social Selling program to different stakeholders in your organisation
3.  Organisational blockers and how to manage them
4.  Measures, Governance and (building a business case) Return on Investment (ROI)
5.  Business benefits of Social Selling via case study
Other faculty instructors include social selling thought leaders Brynne Tillman, Sandra Long, and Spencer Smith.
Neal describes the program as follows:-

"Bringing together leaders and influencers who have trained dozens of companies from a variety of industries internationally in social selling, this program goes beyond simple "I already knew that" LinkedIn training and provides participants a global perspective on leveraging social media that is applicable to both B2B and B2C salespeople.

The objective of this innovative program is to train salespeople to not only master the tactical functionality that is possible with social media in order to help engage with the digital buyer at every stage of the sales cycle, but also to build internal leaders and change agents who will truly impact an organization's sales and internal digital literacy after taking the program."

For me this enables me to pass on the baton of social media and social selling to a future team of sales people and business leaders!

Social Selling in a Digital World Faculty

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Contributing member

Should have Played Quidditch for England

I’m writing this with tears in my eyes. Watching the changes, we help people make always makes me tearful. At the start of our blogging session today (which is the last as part of our social selling programme) one of the salespeople said, “I really don’t see the relevance of this.” By the end of the session, it was this person who was the first to publish their blog! And, what a blog it was.
 
This is why Adam and I set up the company. Not to do Linkedin training, nor to be just another marketing agency and not to transform only sales by using social. Here at DLA Ignite, we transform the whole organisation. Sales, Marketing, Human Resources, Internal Comms, Customer Service, all with social.
 
For me, it all started 15 years ago when I joined Twitter (now X)
 
Later, I was part of an ambitious sales transformation which took 4,000 sales people and tried to turn them into social sellers. We made mistakes along the way. We tried LinkedIn training. We tried About/profile writers and we even tried masterclasses but they all failed. Why? It is because, they didn’t create the mindset and habit change that’s vital to become social.
 
After this, there was my best-selling books, “Social Selling - Techniques to Influence Buyers and Changemakers” followed by a second, “Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing” (both available on Amazon worldwide).
 
Finally, we a deep desire to transform lives as well as companies.
 
In sales, we transform people every day (through our Social Selling programs). Outside of this, we are also empowering and transforming people in roles across the Enterprise creating the classic, “more for less” scenario. The impact of this means that, “legacy process” competitors may never catch up.
 
So why the tears? To be honest, it doesn’t matter how many people and companies we transform. What matters is seeing people change their mindset and develop. This is very moving for me and all of us in the global team. We get one hell of a kick out of this!

Timothy "Tim" Hughes 提姆·休斯 L.ISP

10 books every modern leader should read


Leadership is evolving fast and the leaders who thrive are the ones who stay curious, stay informed, and stay open to new ideas

I’ve just pulled together reviews of 10 standout leadership books that have shaped my thinking and challenged me to lead with more intention, clarity, and impact

From mindset to influence… from communication to culture… each book brings a different lens on what it really takes to lead in today’s complex world

Whether you’re a senior executive, a founder, or someone stepping into leadership for the first time, these books will give you:

✅ New perspectives
✅ Practical tools
✅ A deeper understanding of your own leadership style

I’ve compiled them all into one blog to make it easy for you to find your next great read

Great books by
Matthew Egan
Peggy Bud and Tamara L. J.
Ray Eitel-Porter, Dr Paul Dongha and Miriam Vogel
Dr Mark van Rijmenam, CSP
Javier Marcos, Rodrigo Guesalaga, Andrew Hough FF.ISP,Cranfield Lecturer and Richard Vincent
Sujay Dutta and Siddharth Rajagopal
Dr. Oleg Konovalov
Roderick Jefferson
Natalie Nixon, PhD
Amy Osmond Cook, Ph.D., Ryan Westwood, Bala B.
Adam Gray and Hugo Whicher

Which leadership book has made the biggest difference in your career? 

Share it below, I’m always adding to my reading list

#Reading #Books #Sales #Marketing #SocialSelling #ArtificialIntelligence 

CC: Lori Ames, Christina Czachor, Theresa Personna

Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine game-changers I’ve 

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