Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

I’m often asked how I choose who I work with.

The short answer is...

I don’t look for people who sound smart.
I look for people who’ve made hard decisions 
when growth was on the line.

That’s exactly why I’m bringing this group together 
for the Expert Series.

These are operators, advisors, and leaders who’ve:
.scaled revenue when things weren’t neat & pretty
.navigated complexity, not just talked about it against internal politics

They’re joining the series to share decision-level insight on the growth challenges senior leaders wrestle with every day.
No pitches.
No recycled playbooks you can google.
No tactical noise or rabbit holes

𝗝𝘂𝘀𝘁 𝗰𝗹𝗲𝗮𝗿 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗼𝘄𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀.

I’m excited to be working with this first group of experts:
⚡Shannon Plumb
Brandon Jones
Katrina Purcell
Paty Araiza 🧭
Dhevesh Mewawalla
Russell Palmer
Wesleyne Whittaker
Julia Vorontsova
Ejiro Okorodudu

and me.

We’re opening a waitlist for leaders who want early access to the sessions.
Small rooms. Serious conversations.

Excited to see you there! [Link in comments]

GTM & Growth Consultant for B2B Companies | Female - Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

Niraj Kapur

Director of Sales and Marketing UK

📢 LinkedIn™️ and Sales Trainer that gets you Results 🏆 LinkedIn Top Voice 💪 Professional Speaker 🧠 1:1 Coach 💯TEDx speaker 📚 Author Everybody Works In Sales

The biggest challenges in sales right now are indecision, ghosting, overcoming objections, AI overwhelm, pressure from above and hitting target. 

Then you often have to deal with posting on LinkedIn and trying to sell in the DMs which most people get wrong.

If you are facing any of these challenges, I can help. Don’t expect several hours of PowerPoint, that’s not good enough. 

My training is interactive. You will learn the cadences, sequences, habits and proven modern-day methods to achieve more sales.

You’ll overcome fears through roleplays. You will get continued personal development through my accountability, learning documents and checklists.

Having spent 23 years in the corporate world, I understand the frustrations and challenges a sales team endure on a daily basis. 

I also understand, having been a selling manager, how to train a team to hit target and make sure they keep hitting target.

As an official LinkedIn Top Voice and someone who regularly visits different LinkedIn HQs, you will learn how to use LinkedIn effectively for branding building and growth.

140 businesses like Salesforce, Exertis, Barclays, and NBM Group have given me LinkedIn recommendations, sharing the positive experiences they had working with me. 

Salesforce awarded me a Top Sales Influencer to follow 2021-2025.

LinkedIn awarded me an official Top Voice in Sales badge from Nov 2021 - Jan 2026.

In my free time, I'm proud to:

🏅 support local charities like Autism NI, Foodstock, Lighthouse and Hope 4

🥁 work as an influencer for major brands like Salesforce, ZoomInfo, WINN.AI, Noota.io and Hubspot.

If you want to increase sales, grow on LinkedIn - and are looking for someone to take you and your team to the next level, DM me, email: niraj@everybodyworksinsales.com or visit www.everybodyworksinsales.com

Managing Director

I've delivered personalised, modern-day highly relevant sales training,  LinkedIn training, speeches and 1:1 coaching that gets RESULTS for your business. What I help you with includes:

- Prospecting (what to say to clients you don't know and how to listen)
- LinkedIn Training (how to engage with clients, build your brand and generate more leads and sales)
- Overcoming Objections (what are the biggest challenges you face and how to overcome them)
- Turning around negative mindsets (plays a massive part in your success or failure)
- Holding you accountable (pushing you hard to get the results you need)
- Effective Sales Email Writing (over 90% of businesses can't write sales emails)
- Getting the delegates at your event to be inspired and take action

We all work in sales. Most people don't like selling, don't want to sell or don't know how to sell. Now you have a solution.

The more you learn, the more you earn.

To get results for your business:  email niraj@everybodyworksinsales.com or DM me 

www.everybodyworksinsales.com

I called a spammer
He sent me a LinkedIn DM claiming to have spoken to various members of my team.

No idea who these team members are, but I would like to meet them 😄 Everybody Works In Sales Ltd is me and my VA of 7 years Nicola Case. We have never heard of this spammer, who called himself Ben.

So I called up Ben early December and he was unavailable. I left him a message thanking him for his email and asked for a call back.

Heard nothing.

I called back a week later, asking he return my message, and even gave the time and date he sent the email. Nothing.

I then emailed this morning asking why he claimed to have spoken to my team members. 

We all make mistakes. Here's what happens when you make one.

1. Apologise QUICKLY.

2. Apologise SINCERELY.

3. DON'T do it again.

Most people are decent and will accept that.

Lying is foolish because people find out and don't want to work with you. That affects your revenue, profits and reputation.

If you have been badly taught in sales or don't know how to sell on email or LinkedIn, most people are in the same boat.

There’s 50 blogs packed with insights and strategies to help you navigate sales and LinkedIn  - see link in comments - and choose which blog suits your needs.

Helping you smash sales targets. Trusted by Terex, Salesforce, Exertis, Barclays, NBM Group and Cirata. 500+ companies trained worldwide. LinkedIn Strategist and Trainer. Transformational Speaker.

When you stop investing in your own growth, you often hit a plateau where you feel stuck and unable to tackle big new goals.

This leads to problems, including:

1. Increased risk of burnout
Not taking time for personal growth can leave you overwhelmed, stressed, and lacking the energy to push your business forward. This directly affects your productivity and mental health.

2. Falling behind the competition
Industries evolve quickly. If you don’t keep up by learning new skills, adopting new strategies, or seeking fresh perspectives, you risk being overtaken by competitors who do invest in themselves.

3. Missed opportunities
By not building new skills or connections, you miss out on high-impact opportunities and partnerships, that could take your career to the next level.

4. Procrastination and inaction
Putting off big, important steps and staying in your comfort zone. This can cause a vicious cycle where inaction leads to lost confidence and more missed chances.

5. Lower earnings
If you don’t develop your abilities or expand your knowledge, your value in the marketplace stagnates. This can cap your income and limit your business’s growth.

Start upskilling on 23rd January with a LinkedIn Strategy Masterclass I’m running with Middle East business expert Corina Goetz We are focusing on generating sales on LinkedIn, building your brand, finding the right customer on LinkedIn and AI

DM me for more details or click the link in the comments.

The biggest questions people ask me about LinkedIn
❌ How do I go viral?
❌ How do I generate leads?
❌ How do I make sure people comment on my posts?
❌ How do I come up with content ideas?
❌ Do I need LinkedIn Sales Navigator?

The biggest questions people should ask about LinkedIn

✅ How do I build quality relationships?

✅ How do I convert leads to sales?

✅ How do I stay consistent with quality posting?

✅ How do I sell effectively, so I don’t waste money on LinkedIn Sales Navigator?

✅ How do achieve more success in fast-growing countries like the Middle East?

✅ How do I navigate fast-growing countries like the Middle East?

I’ll be answering this and much more on 23rd January in the LinkedIn Authority Masterclass with Middle East expert Corina Goetz

We only did one masterclass last year. I’m away on business from 25th Jan, so if you miss this, you miss the live session.

DM me for more details or see link in the comments.

Upselling and Cross-Selling To Your Clients
Yesterday I went to buy new trainers.

There were 3 people working in the shop. 

2 people were chatting about their Saturday night louder than they should have, with their backs to customers. They failed to acknowledge me when I walked in.

The 3rd worker, Elaine, asked me, “Hi, what help do you need?, not the usual cliched “Can I help you with anything?” One is an open question, the other is a closed one.

Always use an open question at the beginning.

I had plantar fasciitis in my feet 10 years ago. After the NHS repeatedly failed to get the diagnoses right, I went private.

After a brutal course of cortisol injections, they recommended trainers like ASICS, HOKA or Brooks with padding to protect my feet.

Elaine recommended trainers that would help and support me. My budget was £90 and the trainers that were more comfortable at £130 – upsell done.

She noticed my work socks and mentioned that sports socks are better suited, so I purchased several pairs of socks – cross-sell done.

Having worked 31 years in sales, I’m a tough person to sell to, yet I purchased with ease.

My wife Rachel ( as a newly wed, I still get excited calling her my wife) was with me. She was impressed with Elaine and purchased pink trainers for herself.

This is a great example of how selling should be done.

There was:
 
✅  no awkward body language
✅  no nerves
✅  no speaking faster
✅  no hard sell
✅  no rush for the deal
✅  no desperation
✅  it was all about serving the customer

Most people don’t think enough about upselling or cross-selling to clients - and they're not aware of their tone or body language when doing so.

If you want to improve your sales in 2026, drop me a DM or see link in comments.

Ghosting affects all of us
You can't stop it completely.
You can reduce ghosting which reduces stress, improves confidence and makes work more enjoyable.

Download this PDF or share it with a colleague. 

We're giving away 4 relevant PDF documents to help you succeed in the upcoming LinkedIn Authority Masterclass with Corina Goetz. DM for details or see link in comments.

when you get ghosted, try this

If Michael Jordan needed support, so you do.
…Michael Jordan was a basketball player for Chicago Bulls. He was a good player, but was still getting pushed around by certain teams like Detroit Pistons.

Enter Tim Grover. He wrote to everyone in the Chicago Bulls team asking to be their coach and help them succeed. They ignored him.

He didn’t initially write to Michael Jordan since he was the best player in the team and thought Michael Jordan would ignore him.

Finally, he wrote to Michael Jordan who wanted to improve his career and was smart enough to say yes.

No outsider has ever come into a basketball team like this before and naturally people were concerned.

Many sales leaders and business owners are concerned about hiring outside coaches, often thinking they know it all themselves.

If you try and do everything yourself, you will fail.

Everyone needs help.

Tim Grover didn’t train Jordan on getting better at basketball, he trained him on mindset, getting the basics right and got him doing arm weights to intimidate the competition. Tim didn’t train him the way other people did.

Jordan is now considered the greatest basketball player and of one of the most successful athletes of all time.

How is this relevant to you?

✅ Never give up at the first attempt like most people.

✅ Never be afraid of going big.

✅ Master the basics. If you’re not great at selling, then paying for LinkedIn Premium and Sales Navigator will keep you struggling.

✅ Investing in a coach is not a sign of weakness, it’s a shortcut to your next breakthrough.

✅ Greatness doesn’t happen alone.

That is why you need to attend the upcoming LinkedIn Authority Masterclass with myself and Corina Goetz To find out more on storytelling, selling on LinkedIn and using AI on LinkedIn – DM me or click the link in comments.

Prospecting Checklist for 2026
Download this, read this and please take action.
It will help you get better results.

Click the 🔔 next to my profile so you don't miss out on valuable sales and LinkedIn content.

Prospecting Checklist for January 2026

How NOT to sell on LinkedIn
I received this cold email from something I posted on LinkedIn.

Here’s what I like about the email
It’s short and to the point

Here’s what’s wrong with it 
❌ You messaged me on the wrong platform
❌ You have no website or contact details, so I waste time searching to see if you’re real or AI
❌ You have your timelines wrong
❌ You’re making assumptions

Here’s how to improve it
➡️ Nobody needs another email

➡️ ➡️ LinkedIn is the easiest platform to sell on (apart from face to face).

➡️ ➡️ ➡️ Like and comment on their posts first so they know who you are.

➡️ ➡️ ➡️ ➡️ When you message in the DMs, voice notes and videos get a higher rate of return because most people don’t make that effort.

➡️ ➡️ ➡️ ➡️ ➡️ It’s not the most qualified who get the business. It’s often those who stand out and provide value

Sign up for the LinkedIn Authority Masterclass on 23rd January with myseklf and Corina Goetz if you want to gain more clarity, grow on LinkedIn and generate more sales ttps://https://lnkd.in/ef6GxSwF

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The Battle

Hannah Ajikawo

Niraj Kapur

Followers

Posts

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Performance ScoreHannah Ajikawo's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

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taplio

The Battle

Hannah Ajikawo

Niraj Kapur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hannah Ajikawo's LinkedIn Performance

Performance ScoreNiraj Kapur's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHannah Ajikawo's LinkedIn Performance