Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

One of the best things you can do is underestimate a determined individual. Its more than a chip on their shoulder, it's an entire FUEL supply that you give them and it's unfrickinglimited.

At 15 my English teacher told me I'd never get even a C if I didn't read more.
I got two As

At university I was told only 2 people in the class of 110 would get more than a 2:1.
I got a 1st and came top of my class

In my first tech sales role, my boss advised that I should get fired.
I became salesperson of the year for my division

When an old CEO told me I wouldn't do well in sales when I moved to a larger company.
I hit 151% of my target in 6 months - coming from outside the industry with a 2x higher ACV than my team mates.

In 2020 I had £20K in debt, credit score of 515, couldn't even remortgage it was so bad.
1 year later, I flew my family out to Dubai as a surprise Christmas present.

In 2022, I was told I didn't have enough funds to get the mortgage required for my new house.
Within 60 days, I surfaced another 5 figures

When clients tell me there's no way we can rebuild their GTM in weeks, rather than months. 
We repeatedly prove them wrong.

When clients say doubling conversions in a quarter isn't possible.
We repeatedly prove them wrong.

When I tell clients WE.ARE. INVESTED in their success and they think it's white noise.
They're surprised to see us stick around even when there's no SOW and no invoices.

Notice a pattern here? 

When someone like me is underestimated, its pure fuel. I'm not here to make a quick buck. I'm obsessed with fulfilling my potential and I feed that energy into my clients.

Everything is possible. Think big. Be audacious. Blow the damn roof off.

Otherwise...what's the point?

Heading into 2026 with so much fire. Our ecosystem is growing, we're maturing and learning.

Who's with me?

Helping $5M+ ARR B2B Companies LOVE Consultants | GTM Disruptor | Proud 🏳️‍🌈 Mummy | ENTJ

Ever watched trust break in real time? I have. Many times.
The Global average of people consciously using AI in their daily lives is 82%.*  

Now, 94% of B2B buyers use it to answer theirs.  

Buyers are more informed, more validated, and more in control than ever before.  

But trust in sellers is cracking…even more.  
💡 86% of buyers say expertise drives trust.  
⚠️ Only 45% actually trust sales reps.  

We don’t have a tech problem.  
We have a trust problem.  

So if you’re wondering how to stop your buyer relationships from hitting the frying pan (literally)…  

Watch the video to find the new Sales Playbook to gain your trust advantage. 

In 2025, the sellers who’ll win aren’t the ones shouting louder, they’re the ones buyers actually believe.

Here’s what to do next:  
1. Watch the full video to see how fragile trust really is (and how to rebuild it).  
2. Then go check out the research:  https://lnkd.in/ev3JzvW6

#AD #LinkedInPartner #TheTrustAdvantage #SalesNavigator  

*The EY AI Sentiment Index surveyed 15,000 people from 15 countries to understand how people perceive and use AI. The survey found that the global average of respondents who had consciously used AI in their daily lives in the past six months was 82%.

“We’re wondering how we can use AI for our emails…”
— VP Sales, every SaaS org ~2022
That question wasn’t wrong.

But it wasn’t enough.

Over the past 2 years, AI has evolved from inbox gimmickry to infrastructure.
From "email copywriter" to ecosystem enabler.

And while most teams debated subject lines, a few quietly re-architected their entire go-to-market.
They didn’t ask:
❌ How can AI save us time?
They asked:
✅ What would we build if GTM was reimagined from scratch — with Agents, not reps, as the first layer?

The winners aren’t replacing people.
They’re redesigning systems.

Systems that:
.Sense buyer movement in real-time
.Automatically adapt workflows and follow-ups
.Reduce operational friction (without adding tools)
.Build confidence with buyers at speed and scale

It’s not about AI vs. humans.
It’s about orchestration — and who has the clearer blueprint for agentic growth.

If you’re still wondering how to use AI for your emails, zoom out.

Reps don’t just need better messages.
They need a new GTM nervous system.

___
Thanks for reading. ♻️
I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Available for SKOs, Weddings, Event hosting and Adult Birthday Parties 😅

The stage is one of my favourite places. It's the feeling you get when you see a Rep or Leader have a lightbulb moment.

🎥: Sachee Katre 👾

Proud to be leading Revenue Funnel to challenge traditional consulting for SME B2B companies

Linkedin: "your post got 300 impressions."
Me: "Say less"
Throwback to my collab with Usher in 2024. 

1 year later.

It's time to face the facts.

My content isn't good enough.

People don't care about GTM Strategy anymore

Business is over

The Robots have arrived

We are all in a simulation.

But 
we had our highest revenue year

My health is better

Our clients have become our friends

My son is the fastest in his year (IYKYK)

I'm still hilarious (according to my mum)

I graced the INBOUND stage for the 3rd time - but on my own to discuss AI agents.

Partnered with companies like LinkedIn, HubSpot and Microsoft.

I still have a crush on Sybill (The new updates hit differently)

Keep crushing it. You're now "Caught up" 🎶

Shoot your shot. Be like Sachee Katre 👾
Something I've done more this year than EVER before?
Asked for help.

Do you know how much people LOVE helping others...especially when you see the person take action!

Sachee and I spoke earlier this year about her getting an SDR role. I was like, you're way too entrepreneurial. Just build your own thing.

She did.

Now Revenue Funnel is her client!

Among many others! 

Today we caught up and I love what she did.

Answered all my questions
Helped me understand next steps
Then she did something I wasn't expecting...She said

"Hannah before you go, I wanted to get your advice on something."

After all the upfront value she provided - I said go ahead. 

We then spent an extra 20 minutes simply walking through her challenge.

Value makes the world go round. How can I not reciprocate after the effort she put in to support me?

You can learn from everyone! Keep being amazing Sachee Katre 👾

side note: Haven't you been 19 for like 2 years Sachee Katre 👾 😂😂

I started my own company in 2019. Back then, I had no idea what I was doing. Then you start working with agencies and partners, and then they don't know what they're doing.

The reason is YOU.

When things aren't happening the way you want them to

When you get an output that's nothing like that you expected

When things take longer than you anticipated

When you are asked - what feels like - a stupid question.

Pause and ask yourself. 

📌Did I actually give clear direction?

The honest answer is...no. 

This isn't just internal. The same thing happens between your sales teams and their prospects.

"We'll come back to you next week?" Next week when, what day and time?

"We need to discuss this internally?" Who will be involved, discuss what exactly, and what is the final conclusion that will let you know you're finished "discussing"?

Clarity breeds understanding. Understanding it a prerequisite of the right action.

Clear up the message. Clear up the outputs.

#GTMStrategy #SymbioticSale #Customerjourney #Salesleadership

Not many people know this but I've spent the last 3 weeks - mostly in bed - recovering from an operation & drugged up to the heavens to manage the pain.
That's meant:

No working out.
No sitting at my desk for more than 2 hours because it hurts
No being on camera
Not creating any content (until last week actually)
Unable to walk my son to school 
Unable to lay flat in bed and sleep
No socialising
Taking calls from bed
Building out client's GTMs.... in bed

Last week I started walking more - going from 400 steps a day back to about 3000ish (mostly around the house). This weekend I pushed myself to go out like a normal person.

(For context - I usually hit 8000 steps by 9am most days.)

Was it tough - yeah a little. I was worn TF out. But I needed to get my strength back up so I could make the most of SaaStr.ai London event!

So I'll be there - in person- still bubbly and full of energy!
I may need to sit down a little more than usual.
But I'm ready to rock and roll.

I'd like to meet people for real networking. Not people that just want to add you on Linkedin and then never ever speak again - what's the point? 

We're all here to make some positive contribution in the world and that's why we build these businesses and make huge sacrifices. 

If you are someone that gets excited by meeting someone who can add value to your world - I'm here 🙋🏽‍♀️ (I'm bald though). 

p.s. Apple can we get some emojis with a nice fade?

“I got so fed up with the rep saying ‘I’m curious…’ at the start of every sentence. I get it. They want to learn more — but it feels so fake.” 
– COO, $10M ARR SaaS company 

I get this every week. 
Buyers aren’t just evaluating your solution. 
They’re scanning for signs of intelligence, confidence, and intent. 
That means fake curiosity doesn’t cut it anymore - and it’s everywhere. 

LinkedIn's new research The Trust Advantage says it best: 

Buyers don’t trust sellers. But they still trust experts. 

While 86% of buyers say seller expertise is the #1 driver of trust, 
Just 45% of them trust the sellers they meet. 

So what’s changed? 

AI made it easier to get information. 
But it also made it harder to find real insight. 

Now, the biggest differentiator is REAL value. 
Value builds trust. Trust closes deals.  

 Here’s 3 practical ways to fix the trust gap: 

1. Hit the mid-funnel harder. 
88% of buyers say rep engagement is most valuable in the middle of the process — not at the start. 
→ Stop over-optimising for top-of-funnel. 
→ Focus on how you show up when they’re stuck, shortlisting, or unsure. 
→ Mid-funnel is where the trust wobbles and where most reps disappear. 

💡 If you’re not helping buyers make the case internally, someone else is. And it’s probably a competitor. 

2. Don’t pitch. Diagnose. 86% of buyers say expertise drives trust. But most reps are still showing up with bullet points and buzzwords. 
→ Instead of leading with the pitch deck, lead with a POV. 
→ Show buyers something they hadn’t clocked yet about their current state. 
→ The question is no longer “what do you sell?” It’s “what do you help me figure out?" 
 
💡 Your job is to give buyers a clearer view of their own business than they currently have. That’s what builds trust — not a cute intro script. 

3. De-risk the decision. 
Trust beats features and price in final decisions . Buyers aren’t looking for perfect — they’re looking for proof. 
→ Make it easy to say yes: Give them stories, not stats. 
→ Anchor ROI in real-world outcomes, not hypothetical ones. 
→ Replace “this is what we offer” with “here’s how others like you solved this.” 

💡 Don’t tell buyers it works. Show them how someone just like them made it work — and what happened next. 

Your reps don’t need to be louder. 
They need to be clearer. 

They need to show up as people buyers trust to help them decide — not just people trying to hit target. 

🔗 Read the full report here: https://lnkd.in/ev3JzvW6 

 
#AD #LinkedInPartner  #TheTrustAdvantage #SalesNavigator #GTMStrategy #B2Bsales #RevenueLeadership

“I want to be CRO…but I don’t want Marketing or CS reporting into me.”
- the subconscious mind of a CRO at a SaaS  🤷🏽‍♀️

I'm big on breaking things down. It's the ENTJ in me.
if your title is Chief Revenue Officer, let’s unpack what that really means.
➝ Chief = 1 of the most senior leaders in the organisation
➝ Revenue = The total value the business earns from what it sells
➝ Officer = A person with formal authority to execute decisions and lead

𝗦𝗼 𝘁𝗵𝗲 𝗖𝗥𝗢 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗲𝗻𝗶𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝗻.

Not just how much we make — but how we go to market to make it.

If my CFO gave me $100K today and said, “Turn this into $1 million,” I wouldn’t start with outbound, or new hires, or tech.

I’d start by operationalising revenue — by treating it like a system, not a scoreboard.

That means looking at:
! Are we forcing buyers to repeat themselves?
! Are we making promises we don’t deliver on?
! Are we measuring utility, or just activity?
! Are handoffs creating clarity, or confusion?
! Are we capturing real signals — and acting on them?

Too many GTM teams are flying blind. Or they are walking past dollars to pick up cents. One of my fave lines from Ryan Person

It’s a strategy problem.

Because at the core of all of this is one thing: having a clear, coherent plan for how you bring your products and services to market.

That’s what operationalising revenue actually is.

It’s the connective tissue between your GTM strategy and the buyer’s real-world experience.

It’s the difference between hope and precision. Between chasing revenue — and building a system to generate it.

CRO....it's a systems job. And no I dont mean technical systems.

If you’re not operationalising revenue, you’re just reacting to it.

𝗧𝗵𝗿𝗲𝗲 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗹𝗹:
1. Map your buyer journey and overlay your internal handoffs. Where is the friction, frustration & fuck-ups? That’s where revenue is leaking.

2. Align Sales, Marketing, and CS on shared definitions of qualification, readiness, and success. No shared language = no shared outcomes.

3. Build feedback loops into your GTM engine — not just dashboards. Revenue is a system. And systems need signals. 

#GTMStrategy #SymbioticSale #ChiefRevenueOfficer
___
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

LinkedIn Ads, doing LinkedIn Ads about LinkedIn Ads...

Inception at it's finest.

We're listening LinkedIn. We'll try some Ads.

“I set up weekly meetings with the leadership team — we had an agenda and the goal was to get on the same page. But no one really did the work, and action rarely got taken.”
— Global VP Sales, $12M ARR SaaS Company

Every leadership sync ends with action items.
Few end with action.

And that’s why your strategy isn’t landing.

If you can’t confirm what will move in the next 24 hours…
Your go-to-market plan doesn’t matter.
Your pipeline coverage doesn’t matter.
Your product roadmap doesn’t matter.

Because you’re in the illusion of alignment — not the reality of execution.

Here’s what I’ve seen across 40+ B2B SaaS companies:

➝ Calendars are full. Nothing moves.
➝ Meetings booked with no agendas. No one comes prepared.
➝ Deadlines aren't agreed. Just "next week" No one is held to anything.
➝ Teams think they’re aligned — because they met.

📌But no one’s checking if the ball actually moved.

Strategy isn’t what’s said in meetings.
Strategy is what happens between them.

If every weekly sync ends with the same blockers, the same vague goals, the same silence in follow-ups…

You don’t need a new plan.
You need accountability architecture.

Ask this next time you meet:
👉🏾 What decision did we actually make today?
👉🏾 What moves in the next 24 hours — and who’s responsible for it?
👉🏾 What won’t happen if this doesn’t get done?

Because GTM progress isn’t weekly.
It’s daily. And if your leadership rhythm doesn’t reflect that — you’re scaling confusion, not clarity.

#GTMStrategy #B2BBuyer #SaaSPlaybook #Symbiotic #B2BLeadership #B2BPipelineGrowth #SalesPipeline #GTMConsultants


____
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

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Hannah Ajikawo

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