EZRA Coaching

Leadership & Career Development Coach

Untapped Leaders

Untapped Leaders helps organizations and individuals unlock the full potential of diverse leadership by providing tailored, transformative leadership development services.

Executive Coach

Hype House Coaching

–Develop evidence-based 1:1 coaching programs that drive leadership excellence in fast-paced, startup SaaS environments.
–Through EZRA Coaching, coach and co-create career and leadership development plans for leaders at Fortune 500 companies, maintaining a 4.9 coach rating.
–Collaborate with SaaS leaders to design and deliver training programs, leadership, and operational strategies that uplift organizational effectiveness and drive strategic growth and decision-making speed.
–Spearhead strategic marketing transformations for SaaS startups, delivering tailored growth strategies and operational optimizations that propel market positioning and revenue growth.

Leadership, Executive and Performance Coach | Fractional Marketing Leader

Pregame HQ

Pregame is the space to create your game plan with the support of a winning team.

We are your coach, your team, your trainers, your fans, and your cheer squad. We have one goal: create your win.

We ask the right questions. We tell the truth. We embrace change. We know that done is better than perfect.

We focus on the journey, not just the destination. We make every collaboration a win-win. We celebrate your success.

Coach & Facilitator

Career Propulsion

Career Propulsion helps elevate careers by leveraging data, storytelling, and networking to land executive-level jobs without wasting time, energy, and effort.

Executive Career Coach

MarTech

MarTech SME

Chili Piper

Advisor

GreenFig

Developed and presented training modules for Sales Operation Science and HubSpot Certification which are found at leading universities like the University of Oregon, Texas Tech, the University of Florida, and more.

Topic Expert – Sales Operations Science (Lead Management, HubSpot)

Women in Revenue

Head of Speakers Bureau

Board Member

Unreal Digital Group

–Developed a team-centric, high-performance learning and development strategy, increasing productivity 
–Identified process gaps and implemented effective operational strategies and processes, improving operational efficiency.
–Cultivated and nurtured relationships with key stakeholders, improving client satisfaction and retention.
–Acted as a key partner to the business development team to help develop accurate scoping and selling processes, increasing closed-won project rate.
–Delivered strategic leadership and support for high-profile accounts
–Mentored and provided professional development opportunities to team members.

Director of Marketing Technology

Leadership & Executive Coach | Transforming Leaders ➡️ Visionaries With Fierce Purpose | Strategic Full-Funnel Marketing Advisor | Women In Revenue Board Member | Proudly Neurodivergent

I’m a Transformational Executive & Leadership Coach with 12+ years of experience empowering leaders and teams to achieve measurable organizational success. With a unique background in strategic consulting, leadership development, and operational excellence, I partner with global organizations to transform leadership potential into sustainable impact.

I combine evidence-based coaching techniques with a deep understanding of leadership psychology to help leaders:
–Navigate growth and change with confidence.
–Align mindset, values, and goals with organizational success.
–Enhance communication, emotional intelligence, and team performance.

Industry Expertise
Tech, SaaS, Healthcare, Finance, Consumer Goods, Energy, Nonprofit

Whether you're a high-performing leader seeking clarity in your career path or an organization looking to empower your leadership teams, let’s connect to unlock potential and create meaningful, lasting impact.

Hana Jacover

★ Human-Centered Operations Leader, Instructional Design, Instructor, Author, Speaker, Education and Lifelong Learning Advocate. Dedicated to Advancing Women in Leadership ★

Short summary:
My work involves creating and delivering educational experiences to help people grow their careers and businesses using the lessons I learned from building an agency from the ground up as employee #1. I also create plans, processes, and programs such as a knowledge management program, an award-winning comprehensive employee onboarding program, and an award-winning referral partner program that generated 45% of company revenue. I am currently creating courses for Maven, Teachable, and HubSpot Academy. I am also writing a book on RevOps to combine a love of research, writing, and lifelong learning.


More context:
I spent several years learning executive leadership skills in my operations career at Remotish, a RevOps agency serving B2B SaaS companies using HubSpot, which also aligned with my purpose of advancing women in leadership (Remotish is women-owned-and-led).

I have very diverse career experience, which helps me see the big picture, quickly thinking many steps and scenarios ahead, while being detail-oriented. Creative problem-solving and clarity are my superpowers – I can generate surprising ideas with an unconventional perspective, and clearly explain the steps to make those ideas into reality. 

Career Journey: 
1. Graphic designer / art director, mostly magazines, with an art & journalism degree 
2. Photography piqued my interest while directing photoshoots, which led back to school 
3. Career 2 was a photographer and entrepreneur  
4. My favorite part of running the business was marketing, inspiring a career change
5. MBA in digital marketing to help my career move further and faster
6. Starting at Chief Martech Officer (Remotish) in a client-facing role that led to the fast track to management
7. Discovering part of what I was doing my whole career was Operations 
8. Creating educational content to help others learn these operations & career lessons faster than I did (internal training programs, on-demand and live cohort courses, templates, workbooks, and more)


Resources for finding your superpowers and purpose: 
1. howtofascinate.com (My advantages: prestige, innovation, and passion) 
2. 16personalities.com has an eerily accurate personality test (INTJ Architect) 
3. startwithwhy.com first helped me find “what” I enjoy: creating, improving, or discovering/exploring

Jen Bergren, MBA

This week's newsletter of learning resources is ready for you! 📨

Featuring content from:
Kathleen Booth
Tracy Graziani
Kawaljeet (Kawal) Kour
Sophie Oberstein
Dale Zwizinski
Taylor Cromwell
Jill Felska
Courtney Sembler
Mike Rizzo
Tom McDowall
Ravi Rajani and Mike Simmons
Harry Siggins and Jeff Ignacio
and more!

Read and subscribe here: https://lnkd.in/gXFyraqD

#operations #ops #learning #learninganddevelopment #revops #strategy #communication #leadership #insights #crossfunctional #generalist

Jen Bergren, MBA, M.Ed.

Open article: Weekly newsletter #150 by jenbergren.substack.com

At #MOpsApalooza, Marketing Ops Community leaders Mike Rizzo and Audrey Harze ✨ gave the opening remarks with a theme of MOps (marketing operations) Reloaded like the Matrix Reloaded movie.

We’re at a turning point.
AI is not an experiment, it’s an expectation.
But how SHOULD we use it responsibly?

Act 1: Welcome to the system
Slow down to see the system, code, & how to make it work.
AI without MOps is chaos.
AI with MOps can scale.
We're being asked to implement AI with no direction from execs.
Hype is everywhere, but adoption is messy.
More than seeing tools, we need to see the entire system.

Companies are reacting, not leading.
Without leadership, AI takes over like Agent Smith.
Without governance, the systems start to run the company instead of the company running the systems.
But AI isn’t the villain; the lack of leadership is.

Act 2: Seeing the System
Zooming out to influence strategy.
Zooming in to make it scale.

AI tools are coming down from the peak hype cycle of inflated expectations to the trough of disillusionment.
Zoom out by remembering the tech adoption chasm, the journey from hype to habit.
How do we get there?
Mapping it.
In every new tech wave there is a gap/chasm between innovators and others.
Marketing ops bridges that gap.
Turning potential into process.
Turning hype into habit where measurable value lives.

Act 3: The weight of connection
Every bridge has 2 connections, to balance, distribute the pressure, and hold the weight.
MOps is that bridge, connecting the vision of the business with the capabilities of technology.
We’re carrying and distributing the weight of people, systems, and processes that keeps the company flowing.
MOps makes what leadership imagines possible, so you can cross the chasm and reach the next stage or new lands.
You’re designing how it all works.

Success isn’t measured by pipeline anymore, its measured by progress.
We’re not support.
We’re architects of scale.
We’re not a revenue team.
We’re an infrastructure team that enables revenue at scale.
We’re not GTM engineers.
We’re GTM architects.
Every engineer needs an architect.

Act 4: You are the one(s)
We’ve seen this martech movie before, this is the sequel.
Companies buy first and plan later.
It’s what gave birth to MOps.
We’re at the same crossroads.
We can design what comes next.
Executives need people who understand systems end to end.
People who have seen martech explode over years.
You are the best person to prove the tech stack can achieve ROI.
Run the stack like a product.
MOps is the leadership companies need to write that next chapter.

Act 4.4: The human experience
AI can’t see around corners.
Only people can.
AI trains on public info.
It sees success stories.
It doesn’t see what didn’t work, the trial and error.
Only humans can apply it with integrity, nuance, and purpose.
AI doesn't change the game.
MOps does.
We don't adopt the future.
We design it.
By building the bridge that every business needs.

#MOPZA #MOPZA25

Cory Huff spoke at #MOpsApalooza about ‘Build Your First AI Agent (without bugging an engineer).’

This was the one AI session I attended, to support #sandiego chapter leaders! 🙂

What is an AI agent?
A tool that acts autonomously once you set it up.
It needs a specific task and outcome.

Example: An agent to search 100s of daily Instagram DMs for testimonials. 
The agent logs into Instagram & finds phrases like ‘I love,’ ‘product name,’ or ‘thank you.’ Then it pastes those into a Google sheet with the account handle. 
This used to take a human 1 hour a day.
It took 2 hours to set up the agent.

More agent examples:
• Data Analyst that helps you write Python 
• Email Builder that integrates with automation platform, adds copy & images.
• Data cleaning agent that normalizes customer data
• Agent connected to Sharepoint – “go find all docs about X and summarize them”

Agent building tools:
-Chat GPT or Agent Mode
-User facing chatbots
-Back end agents with complex integrations

Another example: Coaching/therapy prep agent
Four agents doing discrete tasks used together instead of one agent doing 4 things.
1-Understands the question to direct to the right next agent
2-Self-rescue system: Agent walks through 4-step conversation to prep for a difficult conversation
3-What am I feeling? A mini agent trained to help users understand how they’re feeling
4-When the workflow ends, subscribe the user to an email list integrated with marketing automation platform

Agent Stages
Goal: Build the next mini-agent
Steps:
1 Define what the overall agent or agent cluster will do.
2 Communicate this test with marketing / IT/ in-house legal team
3 Build the MVP for the first mini-agent
4 Validate the outputs
5 Refine prompts, integrations, and access

Tell the agent to leave a part blank if there is no answer so it doesn’t invent information. Never ask an agent to make up what the answer should be. Give it a picklist to choose from.

Audience idea: Agent for quality checking (QA) emails

1. Design prompt
Ask AI to ‘help me design a prompt for an AI agent that performs email QA, I’m uploading a knowledge document that will define all the things that need to be checked.’

2. Copy the output (prompt template) into a Word doc and edit to improve it.

3. Put that prompt into a workflow creator that creates chatbots that integrate with LLMs, which processes info back and forth to LLMs to write the answers.

4. Add human check-in steps to make sure the agent can proceed to the next step without inventing information or confusion.

After you’re confident in the workflow, the human check in can be removed, maybe after 100 times running the workflow and iterating to fix issues during that time.

Chat GPT agent mode records videos of what the agent did so you can see where mistakes were made and where to tweak it.

To decide on a good first agent to build, look at what you are doing in your job that is repetitive and boring. How can you automate that? 

Thank you, Cory!
#MOPZA

Thank you to Patti M. Wilson (Myers) for this wonderful testimonial for my #documentation courses! ☺️ ❤️  It was a pleasure to chat with you in class!

Maven is running a sale this week on all my live classes - 25% off!

If you want to start 2026 with a system and support to prioritize, write, maintain, and adopt your process documentation, or simply improve your existing writing and other documentation skills, enroll today and save!

Find the full course and both workshops here: https://lnkd.in/g4d44D4b

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Hana Jacover

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