EZRA Coaching

Leadership & Career Development Coach

Untapped Leaders

Untapped Leaders helps organizations and individuals unlock the full potential of diverse leadership by providing tailored, transformative leadership development services.

Executive Coach

Hype House Coaching

–Develop evidence-based 1:1 coaching programs that drive leadership excellence in fast-paced, startup SaaS environments.
–Through EZRA Coaching, coach and co-create career and leadership development plans for leaders at Fortune 500 companies, maintaining a 4.9 coach rating.
–Collaborate with SaaS leaders to design and deliver training programs, leadership, and operational strategies that uplift organizational effectiveness and drive strategic growth and decision-making speed.
–Spearhead strategic marketing transformations for SaaS startups, delivering tailored growth strategies and operational optimizations that propel market positioning and revenue growth.

Leadership, Executive and Performance Coach | Fractional Marketing Leader

Pregame HQ

Pregame is the space to create your game plan with the support of a winning team.

We are your coach, your team, your trainers, your fans, and your cheer squad. We have one goal: create your win.

We ask the right questions. We tell the truth. We embrace change. We know that done is better than perfect.

We focus on the journey, not just the destination. We make every collaboration a win-win. We celebrate your success.

Coach & Facilitator

Career Propulsion

Career Propulsion helps elevate careers by leveraging data, storytelling, and networking to land executive-level jobs without wasting time, energy, and effort.

Executive Career Coach

MarTech

MarTech SME

Chili Piper

Advisor

GreenFig

Developed and presented training modules for Sales Operation Science and HubSpot Certification which are found at leading universities like the University of Oregon, Texas Tech, the University of Florida, and more.

Topic Expert – Sales Operations Science (Lead Management, HubSpot)

Women in Revenue

Head of Speakers Bureau

Board Member

Unreal Digital Group

–Developed a team-centric, high-performance learning and development strategy, increasing productivity 
–Identified process gaps and implemented effective operational strategies and processes, improving operational efficiency.
–Cultivated and nurtured relationships with key stakeholders, improving client satisfaction and retention.
–Acted as a key partner to the business development team to help develop accurate scoping and selling processes, increasing closed-won project rate.
–Delivered strategic leadership and support for high-profile accounts
–Mentored and provided professional development opportunities to team members.

Director of Marketing Technology

Leadership & Executive Coach | Transforming Leaders ➡️ Visionaries With Fierce Purpose | Strategic Full-Funnel Marketing Advisor | Women In Revenue Board Member | Proudly Neurodivergent

I’m a Transformational Executive & Leadership Coach with 12+ years of experience empowering leaders and teams to achieve measurable organizational success. With a unique background in strategic consulting, leadership development, and operational excellence, I partner with global organizations to transform leadership potential into sustainable impact.

I combine evidence-based coaching techniques with a deep understanding of leadership psychology to help leaders:
–Navigate growth and change with confidence.
–Align mindset, values, and goals with organizational success.
–Enhance communication, emotional intelligence, and team performance.

Industry Expertise
Tech, SaaS, Healthcare, Finance, Consumer Goods, Energy, Nonprofit

Whether you're a high-performing leader seeking clarity in your career path or an organization looking to empower your leadership teams, let’s connect to unlock potential and create meaningful, lasting impact.

Hana Jacover

VMware Tanzu

VMware Tanzu was acquired by Broadcom in November 2023

• Lead a team of organic and paid specialists, driving activation and optimization of owned and paid media content.
• Craft a holistic omnichannel strategy for the business unit, prioritizing focus and targeting in line with business objectives.
• Serve as a content performance expert to optimize spending and guide Product Marketing Managers and Technical Marketing Managers in creating audience-relevant content.
• Collaborate with vendors to fulfill crucial projects and maintenance tasks essential for business operations.
• Support leadership in defining, measuring, and achieving KPIs, ensuring alignment with overarching business objectives.
• Develop and execute diverse demand gen campaigns to engage and convert prospects across multiple channels.
• Relay customer insights and data to senior leadership, informing product and go-to-market optimizations.
• Leverage market and competitive research, collaborating with analysts and product management to identify emerging trends and growth opportunities and make data-informed decisions of what to put into market.
• Manage integrated marketing team budget, effectively utilizing and reporting on the media mix.
• Oversee evaluation and implementation of marketing technology stack, ensuring scalable growth through data segmentation and personalization strategies for the entire customer journey.
• Continually evaluate the non-linear user journey for opportunities to A/B test for optimal campaign performance.
• Balance strategic planning with tactful execution to drive efficiency and effectiveness across Integrated Marketing, Product Marketing and Marketing Operations functions.
• Act as primary point of contact for strategic and operational questions from Customer Success, Event Marketing, Product Marketing, and Technical Marketing leadership globally.

Senior Manager, GTM Digital Strategy & Marketing Operations

• Manage a team of 4 digital marketers specializing in content, integrated marketing, product marketing, and digital activation, providing guidance, mentorship, and support in their respective areas.
• Develop and execute GTM play strategies, defining objectives, goals, target audience, and messaging materials by analyzing market trends, customer insights, and competitive landscape.
• Collaborate with the Business Unit to create quarterly full-funnel demand generation content roadmaps, aligning messaging and content across channels to drive consistent brand communication and customer engagement.
• Facilitate alignment with key stakeholders across Marketing, Sales, Channel, and Geos, ensuring successful implementation of play strategies through cross-functional collaboration and interdepartmental coordination.
• Provide comprehensive campaign performance reporting and actionable insights to Tanzu stakeholders, effectively communicating results through presentations and slides.
• Establish global plans for play-related programs and investments, analyzing regional market dynamics and collaborating with regional teams to ensure consistent implementation and localization in AMER, EMEA, and APJ regions.

Senior Manager of Digital Demand Strategy

Bryant University

Bryant's Digital Marketing program provides real-world skills that are in high demand.

Students explore topics such as social media marketing, digital marketing strategy, content marketing, marketing automation, paid media, SEO, SEM, analytics, email, and more through our diverse curriculum.  Students work with Bryant's distinguished faculty experts and develop research skills through rich applied learning opportunities.

• Research, design, and implement digital marketing projects from small- to medium-sized organizations including businesses and non-profits from a variety of industries.
• Apply the principles of marketing in internships that are supervised by faculty, who themselves are expert researchers and consultants in various industries and marketing functions.
• Conduct experimental research in our Marketing Behavioral Lab with the guidance of our distinguished faculty.
• Graduate with a portfolio of real-world digital marketing client projects from work as part of the digital marketing team.
• Enter the job market with industry certifications from specially tailored programs provided by digital giants like Google, Hubspot, and Hootsuite.
• Create and execute online marketing campaigns through the Google Ad Grant Online Marketing Challenge.

Digital Marketing Adjunct Professor

VMware

• Lead the Ecosystem and MarTech team of 2 full time employees (FTEs) in India and the USA to maintain and enhance our Marketo instance utilization, system integrations, and reporting.
• Lead the AMER Campaign team of 8 FTEs and contractors located in Costa Rica and the USA to provide exceptional stakeholder support, building and execution of 200+ programs per month. 
• Overhauled request management process, minimizing the back and forth with stakeholders through email, which decreased build-to-approval time by 2x, and increased SLA-success rate. 
• Restructured nurture campaigns in Marketo to fully utilize the tool’s native capabilities, drive operational efficiencies, and scale across geographies, solutions, and business units.
• Conceptualized and launched the first global Persona-based nurture campaign utilizing dynamic content and time-sensitive assets for a faster path to market and more intentional customer experience
• Developed the first standardized marketing automation and MarTech infrastructure roadmap, allowing us to build on and maintain the marketing stack and other key technologies.
• Enabled agile dynamic content by utilizing campaign fields and email scripting, which resulted in a 2x increase in dynamic asset response.
• Started the first MOps Development program, teaching team members the foundations of MOps, Marketo and project management with the goal of Marketo Certification.
• Enabled a self-service model which is stakeholder driven, which reduced workload by up to 2 hours per day for execution team members.

Sr. Manager, Marketing Operations & Shared Services

• Manage team of contractor and agency resources from onboarding to self-sustained campaign development
• Collaborate with key internal marketing stakeholders to improve their goto-market strategy utilizing data and industry best practices.
• Leading major integrations with Marketo from the Marketing Automation end, acting as a project manager for the Marketing Shared Services team, working across IT, Operations, Marketing, and Sales teams.
• Improve the intake process for hundreds of global stakeholders, finding ways to utilize Workfront to shorten idea-to-market time.
• Overhauling the nurture build and execution process in Marketo to provide clearer reporting and the move to behavior-driven email nurtures.
• Established an integration between multiple business units' marketing automation systems in order to optimize multi-product selling and ensure compliance across business units.

Marketing Automation & Operations Manager

VMware Carbon Black

Carbon Black was acquired by VMware in October 2019 

• Decreased request to execution time 3x by implementing a new request process using existing technology and removing friction.
• Optimized the utilization of Marketo by establishing service levels by marketing group, moving teams from full-service to self-sustaining.
• Launched the first Account Based Marketing program with the utilization of Marketo ABM, SFDC integrations, Drift, and Outreach for sales teams.
• Created first standardized training program for all Marketers to provide a consistent and scalable onboarding process.
• Launched first recognition program called "MOPs Stars" which highlighted marketers who have done exceptional work with the MOPs team through program building, integrations, and innovation.
• Successfully integrated 5 new tools for utilization across marketing and sales

Marketing Automation Manager

RANE (Risk Assistance Network + Exchange)

• Manage both sales and marketing technology stack including Pardot, Salesforce, Soundcloud, Twitter, LinkedIn, Google AdWords, Clearbit & more.
• Run training workshops and create documentation for sales teams to ensure consistent and reliable data input.
• Work directly with IT to ensure Salesforce is properly integrated with other platforms used by the organization.
• Build Salesforce dashboards and reports to demonstrate marketing and sales bottom-line impact to C-Suite.
• Manage the Pardot platform for the marketing team, providing target audience identification, campaign objectives, and post-campaign reporting and teachings.

Marketing & Sales Operations Manager

Serve as the Pardot Expert for client in implementation of platform and program execution within platform. 90-day projects include:
• Build landing page and email templates alongside designer and developer.
• Create and launch Adwords campaign for daily newsletter promotion.
• Build out segmentations per job role and target vertical.
• Clean data in Salesforce and audit fields for usability.
• Automate event follow up via Pardot
• Create regular reports on marketing impact. 


RANE (Risk Assistance Network + Exchange) is an information and advisory services company that connects business leaders to critical risk insights and expertise, enabling risk professionals to make more informed decisions and more efficiently manage complex risk. RANE provides access to, collaboration with, and unique insights from a global network of credentialed risk experts. Through curated network intelligence, risk news monitoring, in-house analysts and subject matter experts, and collaborative knowledge-sharing events, RANE helps subscribers get the information and expertise they need to address their most pressing risk challenges.

Marketing Operations Consultant

Relationship One

• Configured and deployed marketing automation solutions 
• Designed and executed multi-email campaigns
• Worked with clients to design and execute automated marketing campaigns
• Created campaign assets including emails, landing pages, email and landing page templates and web forms
• Analyzed marketing campaign performance and provide recommendations and reports
• Built regional event promotional campaigns for B2B and B2C organizations
• Developed and executed a nurture campaign strategy for one of the largest Midwest banks in the US
• Built and distributed monthly e-newsletters within the Healthcare space
• Created new email templates, developed a streamlined request process, and managed internal communications for a transitioning marketing team
• Worked in tandem with other team members to develop a Lead Scoring program

Relationship One’s Marketing Cloud Consultants provide best practice marketing automation direction, implementation assistance, and ongoing operational support for Oracle Marketing Cloud (Eloqua) and CRM/backend systems. We drive the design, implementation, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the Oracle Marketing Cloud (Eloqua) platform.

Marketing Cloud Consultant

American Marketing Association, Boston

Member Board of Directors, VP of Membership

Everbridge

•	Worked with Program Managers to develop effective and timely marketing campaigns within Marketo
•	Trained incoming salespeople on use of Marketo tools within Salesforce
•	Developed nurture campaigns, targeting strategies and lead scoring system to better target our existing lead database  
•	Utilized Google Analytics and HotJar to measure website success
•	Consistently found new ways to optimize processes and create dynamic and intentional content
•	Kept clear lines of communication between sales and marketing to ensure prospect and customer success

Marketing Automation Team Lead

Cisco

•	Worked with Latin America, Canada and the US Public Sector to translate marketing requirements into functional campaigns within Eloqua 
•	Trained all America's Field Marketing sales teams on the use of Profiler and Engage
•	Supported theaters in quarterly performance reports, requiring the ability to consolidate data from various systems, analyze, and provide unique insight
•	Worked closely with central marketing automation team and support the organization with optimizing the Eloqua platform  
•	Worked with technology partners to understand system functionality

Marketing Automation Specialist

•	Developed a social selling strategy which improved individual Social Selling Index by 41%
•	Suggested ways to optimize pre and post event information gathering to increase ROI.
•	Distributed, managed and analyzed Sales Navigator licenses provided to account managers.
•	Provided 1:1 consulting to Cisco employees who hope to improve their LinkedIn presence.

Field Marketing Specialist

With a foundation in Marketing Operations, my approach to marketing is centered on creating intentional conversations with customers through scaled internal processes. From large companies to startups, I've continually scaled processes through technology, enabling Marketing teams to utilize technology as PART of their strategy instead of an afterthought.

• What I Bring to the Table • 

Growth-Focused Mindset - Ability to identify, analyze, and capitalize on market opportunities and emerging trends to drive strategic growth and competitive advantage.

Expertise in Marketing Technology - Proven ability to evaluate, implement, and optimize marketing technology stacks, driving efficiency through data segmentation, lead scoring, and personalization strategies.

Data-Driven Decision Making - Skilled in leveraging data analytics and customer insights to inform campaign strategy, optimize performance, and maximize ROI across multiple digital channels.

Omnichannel Strategy Development - Strong track record of crafting and executing integrated marketing strategies that align with business goals, ensuring cohesive messaging and engagement across all customer touchpoints.

Process Optimization - Focused on streamlining workflows, improving operational efficiency, and reducing time-to-market by developing and implementing standardized processes and automation solutions.

Leadership and Team Empowerment - Committed to fostering a collaborative and inclusive environment that nurtures talent, encourages innovation, and empowers team members to excel and grow professionally.

taplio

The Battle

Hana Jacover

Emily Gravel

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?