EZRA Coaching

Leadership & Career Development Coach

Untapped Leaders

Untapped Leaders helps organizations and individuals unlock the full potential of diverse leadership by providing tailored, transformative leadership development services.

Executive Coach

Hype House Coaching

–Develop evidence-based 1:1 coaching programs that drive leadership excellence in fast-paced, startup SaaS environments.
–Through EZRA Coaching, coach and co-create career and leadership development plans for leaders at Fortune 500 companies, maintaining a 4.9 coach rating.
–Collaborate with SaaS leaders to design and deliver training programs, leadership, and operational strategies that uplift organizational effectiveness and drive strategic growth and decision-making speed.
–Spearhead strategic marketing transformations for SaaS startups, delivering tailored growth strategies and operational optimizations that propel market positioning and revenue growth.

Leadership, Executive and Performance Coach | Fractional Marketing Leader

Pregame HQ

Pregame is the space to create your game plan with the support of a winning team.

We are your coach, your team, your trainers, your fans, and your cheer squad. We have one goal: create your win.

We ask the right questions. We tell the truth. We embrace change. We know that done is better than perfect.

We focus on the journey, not just the destination. We make every collaboration a win-win. We celebrate your success.

Coach & Facilitator

Career Propulsion

Career Propulsion helps elevate careers by leveraging data, storytelling, and networking to land executive-level jobs without wasting time, energy, and effort.

Executive Career Coach

MarTech

MarTech SME

Chili Piper

Advisor

GreenFig

Developed and presented training modules for Sales Operation Science and HubSpot Certification which are found at leading universities like the University of Oregon, Texas Tech, the University of Florida, and more.

Topic Expert – Sales Operations Science (Lead Management, HubSpot)

Women in Revenue

Head of Speakers Bureau

Board Member

Unreal Digital Group

–Developed a team-centric, high-performance learning and development strategy, increasing productivity 
–Identified process gaps and implemented effective operational strategies and processes, improving operational efficiency.
–Cultivated and nurtured relationships with key stakeholders, improving client satisfaction and retention.
–Acted as a key partner to the business development team to help develop accurate scoping and selling processes, increasing closed-won project rate.
–Delivered strategic leadership and support for high-profile accounts
–Mentored and provided professional development opportunities to team members.

Director of Marketing Technology

Leadership & Executive Coach | Transforming Leaders ➡️ Visionaries With Fierce Purpose | Strategic Full-Funnel Marketing Advisor | Women In Revenue Board Member | Proudly Neurodivergent

I’m a Transformational Executive & Leadership Coach with 12+ years of experience empowering leaders and teams to achieve measurable organizational success. With a unique background in strategic consulting, leadership development, and operational excellence, I partner with global organizations to transform leadership potential into sustainable impact.

I combine evidence-based coaching techniques with a deep understanding of leadership psychology to help leaders:
–Navigate growth and change with confidence.
–Align mindset, values, and goals with organizational success.
–Enhance communication, emotional intelligence, and team performance.

Industry Expertise
Tech, SaaS, Healthcare, Finance, Consumer Goods, Energy, Nonprofit

Whether you're a high-performing leader seeking clarity in your career path or an organization looking to empower your leadership teams, let’s connect to unlock potential and create meaningful, lasting impact.

Hana Jacover

Western Union

Responsible for implementing & managing key initiatives on Salesforce Marketing Cloud & other MarTech Platforms.

Also, be supporting Day to Day Operations of these platforms. The broad range of 
responsibilities include leading engineering and configuration teams, partnering with key 
stakeholders, both off-shore and on-shore, and delivering on the service level 
agreements.

In charge of monitoring ongoing risks and providing resolutions, driving process improvements, resource planning & optimization and performance management.

MarTech Manager, Operations and Technology

Newfire Global Partners

Advise clients or senior management on the best ways to implement communication streams based given strategic guidance.

Implement all Marketo technical setup including marketing channels, email IP, templates, landing pages, forms, Salesforce integration, any other third-party integrations.

Manage all Marketo operations, providing governance, process, and consultation to enable other marketers to efficiently use the platform.

Identify marketing funnel improvement areas and develop process/engagement solutions with the marketing and sales team.

Build, implement, monitor, and improve email marketing strategy. Own and perform all aspects of email campaigns, from technical setup, segmentation, lead strategy, and optimization.

Work with the client's marketing team to create emails, forms, reports, and other related infrastructure to support campaigns.

Marketing Operations Manager

Verticurl (a WPP Company)

Responsible and answerable for team’s achievements and failures.

Responsible for ensuring that tasks are assigned within the team and the projects are completed efficiently and on time.

Manage the team, reports of production hours against tickets delivered, analysis of projects types and management of massive data for decision making.

Support the team with technical questions about projects and best practices.

In charge of direct communication with the client about projects and best practices in relation to technology and the client experience.

Manage story points of assigned projects and the working hours to develop the projects according to the business needs and the working hours assign to each division.

MarTech Technical Project Manager

Working in email marketing projects, creating HTML/CSS emails, landing pages and forms in Eloqua for the different marketing campaigns.

Running campaigns performance reports in Eloqua. Also, I am responsible of creating, setup and schedule marketing campaigns in Eloqua.

Uploading event campaigning leads into Eloqua and in Salesforce.com using CDO platforms. 

Running daily production reports base on TMD Jira tickets and tracking of the hours worked base on the marketing projects.

Creation of reports through raw data analysis to measure the scope of the campaigns and the results of the metrics against the strategic objectives set.

Marketing Technology Specialist

EX2 Outcoding

Working as Marketing contractor for the PerkinElemer account as Marketing Automation.

Working between the difference platforms and tools to ensure the correct upload and assignment of the potential clients into the Salesforce.com platform.  In charge of timely import of the leads into the Salesforce.com following the guidelines provided by the Marketing Automation Administrator.
 
I am also responsible for run the PerkinElmer campaign report lists from Salesforce.com. those campaign are used to extract the records that will received the email campaigns. I upload the Salesforce.com contacts list into Pardot or Eloqua. 

I am also in charge to run the AMER’s (automation marketing email response), on weekly bases, through the SQL platform. 

I am also, in charge of the company main mailbox. I import into Salesforce.com the quote requests we received and I redirect the rest of the email to the rest of the departments. I am also in charge of different email inbox we I received different requests to upload records in Salesforce.com. those requests come from different sources that have not been synchronized automatically, yet.

Finally I look in several Salesforce.com queues to make sure the correct assignment of the leads to the sales representative, when the leads are stuck in one of the queues.

Marketing Automation Specialist

Soda y Chicharronera Bambu

Founding, owner and administrator of Soda y Chicharronera Bambú. I opened this fast food restaurant as part of a personal goal. 

I was in charge of the creation of the logo,  the local design, quote and buy the equipment, find the suppliers, hire and manage the staff, supervise and manage the business and sales.

Independent Entrepreneur

National Instruments

Working on real time monitoring of the queues, handling the weekly schedule for the CSR’s and the AE’s changing their schedules across the day depending of the necessity to have more resources working on the different  bins handle by the CSR’s. Processing different reports for the customer service department; I also analyze the reports information to take decisions to improve the department performance and the company SLAs. 

During my time in this position I have been helped to improve several reports allowing a better understanding and analysis of information in an easier and faster way, I implemented an excel file that help us to distributed the new resources in a better and accurate way and I shaped an attendance and work hours report that let us see how many hours per day the CSRs works and let us have more accurate data to send the payroll information. 

I always keep and implement a nice, health and professional work atmosphere between my co- workers, superiors and the rest of the company.

Workforce Management Analyst

Half day internship for 4 months; in the marketing department.

Planning and coordinating event logistics with the RC for central America and the Caribbean, I have been supporting the logistical execution of strategic field events and other regional marketing communication tactics. I’m helping to coordinate the materials and products use on the events and the customer education. Besides  I  have been controlled the budget assigned to each event.

Since the beginning, I demonstrated my ability to work on a marketing environment, my disposition to use my skills to perform all the tasks that I have been assigned to and my commitment to learn from the others and improve myself every day.

Regional Marketing Coordinator - Interm.

Fujitsu

Working in manager escalations, ensures to follow up and update change orders. Also reviewing the change management performance indicators to indentify improvement opportunities, professionally communicates to all parties and client and providing guidance and advice to the service desk.
I created the productivity/attendance report and the admin productivity report, a BAT BATCCA resolver groups files. Also, I propose an accurate way to calculate the account FTF.

I shared my knowledge with all my team; I always searched for the continuous improvement of the department and the company. When we have new resources joining the department I always assisted on their learning curve by transmitting my knowledge to them

Change Controller

Performing different tasks as monitoring accounts, creating schedules for new agents, attendance reports, real time reporting which explains the different metrics performance during the day in addition to a variety of reports and tasks throughout the day.
Since the beginning, I demonstrated my ability to work with the different tools we used. By doing this, I accomplished the Operations Team requests and those that came directly from the Client.

I created diverse new reports. Also I helped improving several allowing a better understanding and analysis of information in an easier and faster way.

I helped with the implementation of a cross check program and a MOD standard communication program.

Also, I took ownership of different requests from Operations like the creation of the FAI CR SharePoint that is still used for multiple tasks at this moment.

Workforce Manager on Duty

Supporting the customers with their questions about the application.  In the Salesforce cloud you can create different reports, manage different accounts, contacts, leads and opportunities. In this cloud you can create reports based on Excel data and import the information in the Salesforce application. Create charts based on reports, create marketing campaigns, create quotes and send them to potential customers. 

During my time on this account I demonstrate my commitment with the account, and I learn all could about the application, I always keep myself inform of the last updates. I achieved the metrics goal to get the monthly bonus and the attendance bonus. I am certified as a Salesforce.com Administrator (ADM201).

Salesforce.com Consultant

Convergys

Technical support and floor support for the Comcast account, in cable area department. 

I always achieved the metrics goals to get the monthly bonus and after four months in the company every day I was take out from the queue to help the agents as floor support.

Comcast Customer Service Representative.

MarTech - Marketing Operations and Automation Manager, with more than 10 years of experience working on different MarTech roles and projects for several 500 Fortune companies such as 3M, Seagate, Intel, TriNet, BlueCross BlueShield, Twilio, PerkinElmer, etc. Where I had the chance to gain experience using different marketing automation platforms like: Salesforce Marketing Cloud, Marketo, Braze, Eloqua, Pardot, HubSpot, etc. In addition, I have extensive experience in managing development teams, creating reports to track results and analyzing data for decision making.

Broad command of the English language; accredited as a bilingual professional by ULACIT with a 90% command of the English language.

I'm capable of work under presure, by objectives and with minimal supervision, I feel comfortable working as part of a team and listen to the ideas, work proposals and projects of others. I also have skills in time and people management, business management skills, interpersonal and business. communications skills, strategic thinking, negotiation skills, decision-making, analysis and problem-solving skills.

I consider myself a person who is guided by principles and values such as responsibility, trust and respect. I love to learn, for which I have a great capacity and facility, I have great creativity and imagination. I also have a great orientation towards process improvement and continuous development.

taplio

The Battle

Hana Jacover

Deiver Sánchez

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