LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

I'm stepping in for the incredible Pia Brady while she's out on maternity leave, leading the global team focusing on cultivating creators on LinkedIn and building great programming to support their growth. I also am continuing much of my work as an IC — working closely with partners in product and engineering on our feed ecosystem, helping to design an experience that matches quality content with the right audiences.

Director, Global Head of Community Programs

I serve as a senior advisor, connecting dots across the Editorial organization and beyond, as well as supporting high-priority projects across editorial, product and other cross-functional partners.

Sr. Editor-at-Large, Editorial Strategy & Director

I lead the Community team for North America — a group of roughly 30 community managers and editors working to grow key voices and audiences on LinkedIn.

Director, LinkedIn Editorial

I lead the team working with creators and member industry segments on LinkedIn. My team of editors and creator managers work together to help foster and amplify great conversations across industries in North America.

Head of Community, N. America | LinkedIn Editorial

Sr. Manager, Community & Creator Operations | Community Management 

Head of News, North America and UK

Senior Managing Editor, Daily News and UK at LinkedIn News

I oversee all UK editorial as well as around-the-clock daily news coverage for the UK and North America. I manage a team of 10+ journalists across two countries; develop editorial strategy and product development for existing and new digital news products; supervise content output, work with global editorial teams to scale products and ensure editorial consistency.

Managing Editor, Daily News and UK at LinkedIn News

I led a four-person editorial team in covering digital news across LinkedIn’s daily news products for the UK, US and Canada. I also spearheaded digital development on the Daily Rundown, working with technical and design teams to scale the product and editorial teams across a dozen markets.

Managing Editor, Daily Rundown

I was responsible for daily news coverage for the US, particularly in the form of our flagship edition of the Daily Rundown and trending topics. I also created content and built digital communities for the UK.

Senior News Editor

Developed and implemented content and social media strategy for LinkedIn Editorial’s primary channels (Facebook, Instagram and Twitter), meant to extend the reach of quality news and content off-platform. I also cultivated high-profile contributors for LinkedIn's Influencer program and facilitated the rebrand from LinkedIn Today to LinkedIn Pulse.

Social Media Editor

RED SAID

I specialized in alt-country/folk album reviews, and I've covered everything from Bob Dylan to the Black Angels. One highlight was interviewing English singer-songwriter Laura Marling: http://bit.ly/RjjN7L

http://www.mxdwn.com/author/katie-carroll/

Folk/Alt-Country Writer: MXDWN

I spent several years as a music blogger and editor across a slew of outlets in the US and UK, including The 405, The Owl Mag, MXDWN, For Folk's Sake and Thank Folk for That. I first got into the field with my own site, Red Said — a Bay Area-based music blog focusing on English new-folk and its reception across the pond. It also highlighted some of the innovative online strategies these musicians use to get the word out (check out my post "It's the Community, Stupid: How Terra Naomi Got the Picture." http://bit.ly/kEmMzO). My blog was featured in the article "Young Folk, New Traditions" in M Magazine/PRS for Music (http://bit.ly/jv4jPR).

Music Blogger & Editor

As the American Music Editor for the 405, I maintained the site while the Brits are asleep and focused on North American music news. I managed a small team of writers and also wrote and managed U.S.-specific features. (Note: The 405 shut down in 2019 after nearly 12 years as one of the foremost music blogs on the internet.)

American Music Editor: The 405

As a blogger for the Owl Mag, I wrote gig and album reviews, contest promotions, and any other pieces I could get my hands on. As the Video Editor, I maintained the YOU GOTTA SEE THIS section and found exciting ways to describe beach scenes in music videos. 

http://www.theowlmag.com/author/katie/

Writer/Video Editor: The Owl Mag

LinkedIn Pulse

I developed and implemented content and social media strategy for award-winning newsreader app Pulse, and created all editorial — from original interviews with some of the app’s 750+ publishing partners to in-app copy — prior to its acquisition by LinkedIn in 2013. I worked directly with engineering and design to incorporate user feedback and iterate on the product.

I also contributed to Jon Leiberman's Live at Five, sharing top news stories of the week. Clip here: http://www.siriusxm.com/howardweb/mp3/2262000.mp3

Social Media and Editorial Director

SF MusicTech Summit

I moved from covering the SF MusicTech Summit for The Owl Mag to helping the organization grow into a full week of music and music-tech events in the Bay Area. Besides promoting the events on social platforms (Facebook, Twitter, the SF MusicTech blog), I also wrote pieces on the Summit for GigaOm and VentureBeat.

Digital Strategist, SF MusicTech Week

Hipstamatic

As the Social Media Manager for Hipstamatic, I nurtured and grew the iPhone photography app's 150,000-strong online community on a variety of social channels (Facebook, Twitter, Tumblr, Pinterest, the Hipstamatic blog). 

I created and curated content, organized events and promotional campaigns, and also served as the editor-in-chief for the company's iPad magazine, Snap. The magazine got more than 100,000 downloads for its first two issues and was featured in Apple's billboard and television campaigns.

Social Media Manager, Hipstamatic; Editor-in-Chief for Snap Magazine

Toolshed Incorporated

I helped Toolshed maintain and develop social media campaigns for some of the musicians and labels they represent, including Ani DiFranco, Peggy Sue, Martin Sexton, Righteous Babe Records, Merge Records, and more.

Social Media Manager

Redmond Browne Research Group

Transcribing focus group tapes, blog formatting and editing, Power Point editing and design (for companies like Microsoft, Yahoo, etc), some name generation, other organizational tasks.

Researcher/Admin

CalTV

CalTV is the University of California, Berkeley's online television station. I was the director of the Business/Advertising/Marketing department, and was responsible for advertising for CalTV, including: corporate and local sponsorship, university events, grassroots/street team-style promotions, and online marketing through sites such as Youtube, Facebook, Twitter, Flickr, Wordpress, and others. As director, I managed several subcommittees and sat on the Executive Board. Besides developing CalTV's social media presence, I also assisted in the growth of our partnership program, which provides filming and editing services to other UC Berkeley student organizations.

Business/Advertising/Marketing Director

Anthropologie

Anthropologie prides itself on excellent customer service and a unique brand personality. As a sales associate, I worked to increase brand loyalty and provide a quality experience for our shoppers.

Sales Associate

Terry Hines & Associates

Strategic event planning and promotions (from social media to flash mobs) in the Bay Area for Paramount Pictures movies, including "I Love You, Man", "The Soloist", and "Star Trek". Several of my promotional ideas made it into Paramount's national directives for "Star Trek", and I filled an entire theater screening using only Facebook and Twitter.

Paramount Pictures Intern

I'm a seasoned editorial leader who’s spent over a decade shaping LinkedIn’s content and creator strategy. Currently I lead global community programs, which aims to help creators thrive on our platform; I also work closely with our product teams to shape a content ecosystem in which knowledge finds the right audiences. 

My roles have run the gamut over the dozen or so years I've been on LinkedIn Editorial — from leading news and creator management teams to shaping news products and driving community strategy. I'm deeply passionate about everything related to digital communities, content and culture; I was endorsed by Tech Nation for the UK's Global Talent visa in recognition of my contributions in this space. 

Before LinkedIn, I was the editorial and social media director at Pulse (acquired by LinkedIn in 2013) and Hipstamatic (Apple’s 2010 iPhone App of the Year). At Hipstamatic, I also served as editor-in-chief of Snap, a monthly full-length lifestyle and culture magazine for iPad that was featured in Apple’s global marketing campaigns. I've also been a long-time music blogger, music-tech aficionado and curator-coordinator-hostess for live music events such as Sofar Sounds and Folkroom Records.

I hold a double major in Rhetoric and Political Science from the University of California, Berkeley, where I was awarded the Regents' and Chancellor's Scholarship — UC's most prestigious merit scholarship for undergraduates.

taplio

The Battle

Haley Deming

Katie Carroll

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