LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Jans Corporation

Chief Financial Officer

SIDECAR LLC

Controller

Cohesion Chiropractic Resource Group, LLC

Jeff Smith is the President of Cohesion Chiropractic Resource Group, LLC (www.cohesionchiro.com)

He has over 20 years of experience in the chiropractic profession, both in clinic operations and administration, and in the managed care environment.

His experience in overseeing chiropractic clinic operations, as well as the fact that he is on-site in numerous clinics on a regular basis, gives him a unique and complete understanding of the challenges chiropractic clinics face today.  He is able to use that knowledge and experience to help his clients improve all aspects of their operations.
  
He has a passion for helping Chiropractors succeed and would like to help you achieve your practice goals.

If you'd like to learn more you can contact Jeff at jeff@cohesionchiro.com 


Cohesion Chiropractic Resource Group, LLC provides administrative and consulting services to Doctors of Chiropractic including but not limited to statistical analysis, strategic planning, budgeting, goal setting, billing analysis, revenue cycle management, compliance, business development, and staffing.

Founder and President

Heartland Pork, LLC

Responsible for managing the day to day financial operations of a large pork production operation including preparation of the weekly, monthly and yearly financials, as well as preparing and monitoring the yearly budget and evaluating the business insurance policy.  Also responsible for the marketing program which involves developing the profit projections and monitoring the daily grain and livestock markets to determine the appropriate time to buy and sell lean hog futures contracts.

Business Manager

Chiropractic Associates of SD

Responsible for managing a 600 member chiropractic preferred provider organization (PPO).  Duties included developing and monitoring the yearly budget, developing the yearly strategic plan, planning and organizing regular board of directors meetings, overseeing the provider relations and utilization management departments, maintaining relationships with current insurance company clients, developing business relationships with potential insurance company clients, maintaining a positive working relationship with current members by providing business and clinical resources, promoting the benefits of the network to potential members, making presentations to members, potential members and other organizations, and representing the organization at conferences and various meetings.

Executive Director

Carr Chiropractic Clinics, PC

Oversaw all aspects of the clinic operations including the development of yearly strategic plans, creating and monitoring of yearly budgets, development of financials goals for each clinic and each doctor, and provided weekly, monthly, and yearly financial, as well as statistical, reports to the owners and associate doctors.  Organized and facilitated owner, doctor and staff meetings.  Oversaw the building of the clinic in Miller, SD the development of clinics in Faulkton, SD, Redfield, SD, and Kimball, SD and the relocation of the clinic in Huron, SD.  Oversaw the staff in all locations.  Developed the marketing, promotion, and community involvement programs.  Represented the clinic on numerous community, civic and volunteer organizations and gave many presentations to community and civic organizations.

Clinic Administrator

Solution-focused business leader with a strong knowledge of all aspects of the financial operations including invoicing, accounts payable, accounts receivable, creating and reporting end of month, quarter and year financial reports, budgeting, forecasting, and payroll.

taplio

The Battle

Haley Deming

Jeff Smith

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