Digital Expert | 30 years of experience to support your company digitally | Entrepreneur, managing director & founder

As an entrepreneur and digital expert, I help companies strategically and practically implement Artificial Intelligence. My goal is to make organizations truly capable of action – from the first training session to the productive use of custom AI assistants, automation, and data-driven workflows in everyday business.

I manage several companies in the fields of 3D, event, and digital technologies, where I have been turning emerging trends into successful business models for years. This experience forms the foundation of my current work in AI consulting and implementation, where technology is always a means to enhance efficiency, quality, and creativity.

As a board member of the Medienhafen Düsseldorf Business Network, I am committed to promoting innovation and digitalization in the region and connecting companies across industries.

I firmly believe that AI is no longer a topic of the future – it is the key competence of the present. My mission is to help companies build and sustainably apply this competence to create real value.

Hajo H. Rappe

𝐃𝐮 𝐦𝐚𝐜𝐡𝐬𝐭 𝐠𝐮𝐭𝐞 𝐀𝐫𝐛𝐞𝐢𝐭 – 𝐚𝐛𝐞𝐫 𝐨𝐧𝐥𝐢𝐧𝐞 𝐬𝐢𝐞𝐡𝐭’𝐬 𝐧𝐢𝐞𝐦𝐚𝐧𝐝?

Lokale Dienstleister verlieren jeden Monat Anfragen – nicht wegen schlechter Arbeit. Sondern weil sie online 𝐧𝐢𝐜𝐡𝐭 ü𝐛𝐞𝐫𝐳𝐞𝐮𝐠𝐞𝐧𝐝 𝐠𝐞𝐧𝐮𝐠 wirken, wenn jemand „jetzt“ sucht.

Genau deshalb haben wir Anfang dieses Jahres 𝐘𝐨𝐮𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐤𝐨𝐦𝐩𝐥𝐞𝐭𝐭 𝐫𝐞𝐥𝐚𝐮𝐧𝐜𝐡𝐭: schneller, einfacher, deutlich smarter – mit KI-Unterstützung und neuen Funktionen, die im Alltag wirklich zählen.

Hier sind die 𝟖 𝐰𝐢𝐜𝐡𝐭𝐢𝐠𝐬𝐭𝐞𝐧 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬, die dir konkret helfen, 𝐦𝐞𝐡𝐫 𝐁𝐞𝐰𝐞𝐫𝐭𝐮𝐧𝐠𝐞𝐧, 𝐦𝐞𝐡𝐫 𝐒𝐢𝐜𝐡𝐭𝐛𝐚𝐫𝐤𝐞𝐢𝐭 𝐮𝐧𝐝 𝐦𝐞𝐡𝐫 𝐀𝐧𝐟𝐫𝐚𝐠𝐞𝐧 zu bekommen:

1. 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐁𝐞𝐰𝐞𝐫𝐭𝐮𝐧𝐠𝐬𝐥𝐢𝐧𝐤: führt zufriedene Kund:innen zu Google & Co. – und fängt unzufriedenes Feedback intern ab (statt öffentlich zu eskalieren).
2. 𝐊𝐈 𝐛𝐞𝐚𝐧𝐭𝐰𝐨𝐫𝐭𝐞𝐭 𝐁𝐞𝐰𝐞𝐫𝐭𝐮𝐧𝐠𝐞𝐧 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐬𝐜𝐡 (Ton, Länge, Sprache, Sterne-Regeln) – auf Wunsch auch rückwirkend für alte Rezensionen.
3. 𝐊𝐈 𝐦𝐚𝐜𝐡𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐮𝐬 𝐁𝐞𝐰𝐞𝐫𝐭𝐮𝐧𝐠𝐞𝐧: echte Kundenstimmen werden zu Posts – ohne „Content-Stress“.
4. 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 𝐦𝐢𝐭 𝐤𝐥𝐚𝐫𝐞𝐧 𝐙𝐢𝐞𝐥𝐞𝐧: du siehst sofort, was als Nächstes zählt (z. B. „wie viele 5‑Sterne bis 4,6“).
5. 𝐒𝐭𝐢𝐦𝐦𝐮𝐧𝐠𝐬𝐚𝐧𝐚𝐥𝐲𝐬𝐞: aus vielen Rezensionen wird ein klarer Fahrplan – Stärken, Reibungspunkte, konkrete nächste Schritte.
6. 𝐆𝐨𝐨𝐠𝐥𝐞-𝐋𝐞𝐢𝐬𝐭𝐮𝐧𝐠 𝐦𝐞𝐬𝐬𝐛𝐚𝐫: nicht nur Impressionen, sondern Aktionen wie Anrufe, Website-Klicks, Routen.
7. 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 & 𝐖𝐞𝐭𝐭𝐛𝐞𝐰𝐞𝐫𝐛𝐞𝐫: sieh, wo du in Google Maps wirklich gewinnst (und wo du Boden gutmachen kannst).
8. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞-𝐖𝐢𝐝𝐠𝐞𝐭𝐬: Social Proof genau dort, wo entschieden wird – auf deiner Website, mit Einbett-Code.

Das Ziel ist simpel:
Weniger Tool-Chaos. Mehr Klarheit. Und ein System, das deine Kundenstimmen in Wachstum übersetzt.

Wenn du noch keinen Account hast: 𝐓𝐞𝐬𝐭𝐞 𝐝𝐢𝐞 𝐏𝐥𝐚𝐭𝐭𝐟𝐨𝐫𝐦 𝐤𝐨𝐬𝐭𝐞𝐧𝐥𝐨𝐬.
https://lnkd.in/ewV6Pztj

Wenn du willst, schreibe „Analyse“ in die Kommentare – und ich schicke Dir einen Link, um Deine Google Bewertungen kostenlos zu analysieren.

Digital Expert | 30 years of experience to support your company digitally | Entrepreneur, managing director & founder | 600+ client projects

Open article: Software für umfassendes Kundenbewertungs-Management by yourfeedback.solutions

Software für umfassendes Kundenbewertungs-Management

𝐎𝐩𝐞𝐧𝐂𝐥𝐚𝐰 (𝐚𝐤𝐚 𝐂𝐥𝐚𝐰𝐝𝐛𝐨𝐭 / 𝐌𝐨𝐥𝐭𝐛𝐨𝐭) 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰 — 𝐚𝐧𝐝 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐡𝐲𝐩𝐞 𝐟𝐨𝐫 𝐡𝐲𝐩𝐞’𝐬 𝐬𝐚𝐤𝐞.

What’s different this time: this isn’t “AI that talks”. It’s AI that acts.

That’s why people can’t stop discussing it:
• It can run as an agent/assistant and execute real workflows.
• It plugs into the messengers and tools you already live in.
• Once you give it permissions, it stops being a chatbot and starts being operational.

𝐍𝐨𝐰 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭 𝐦𝐚𝐧𝐲 𝐠𝐥𝐨𝐬𝐬 𝐨𝐯𝐞𝐫:

Running OpenClaw properly takes real technical competence.

And if you value your data and accounts, you should treat it like any other high-privilege automation stack: best case on a dedicated machine (or at least an isolated environment), not on your daily driver.

𝐓𝐡𝐞 𝐠𝐨𝐨𝐝 𝐧𝐞𝐰𝐬: 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨𝐰 𝐚 “𝟏𝟓-𝐦𝐢𝐧𝐮𝐭𝐞, 𝐚 𝐟𝐞𝐰 𝐜𝐥𝐢𝐜𝐤𝐬” 𝐩𝐚𝐭𝐡

If you want to test the concept without fighting a local install, there’s now an option to spin it up cloud-hosted via:

https://clawdbody.com/

What I like about this approach:

• You can host the agent/assistant in the cloud fast.
• On Orgo, you can actually see the VM’s screen (a real desktop view), interact with it, and watch what it does step-by-step — which is a very different experience than a more “headless/sandbox” style setup (e.g., Cloudflare-based installs).

𝐖𝐚𝐧𝐭 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐧𝐢𝐧𝐠 𝐛𝐚𝐬𝐞𝐥𝐢𝐧𝐞?

Comment “Security”.

After we connect on LinkedIn, I’ll send you a copy/paste prompt you can drop into OpenClaw to apply the most important security guardrails (the basics that prevent the dumb, expensive mistakes).

A CMO & CEO. Dedicated to driving growth and promoting innovative marketing for businesses with bold goals

With over 20 years of experience in digital marketing, I excel at crafting high-impact strategies that drive growth and success for well-known brands. My unique blend of technical expertise, extensive management experience, and real-world business acumen make me an invaluable asset to any project.

Having served as the CEO of Blue Thirst, I led my team to achieve prestigious industry certifications, and I've masterminded innovative marketing strategies for renowned brands.

🔸 Proven success in delivering multi-million-pound revenue streams
🔸 Extensive experience in managing and developing high-performing teams
🔸 Demonstrated ability to drive growth and innovation in various sectors

Martin McAndrew

ChatGPT ads are coming, and they won’t work like Google or Meta. Here’s how they work.

OpenAI is preparing to introduce native ads inside ChatGPT.
 This matters because it changes how people will discover, compare, and choose businesses online.

Traditionally, the sequence looks like this:
Search → Browse → Compare → Click → Convert

With ChatGPT, the sequence becomes much shorter:
Ask → Recommendation → Action

And the questions users ask are far more explicit than keyword searches:
“Who should I hire for…?”
 “Which service is best for…?”
 “What’s the most reliable option for…?”

This is higher-quality intent than “best X near me” … and that’s what makes this interesting.

How It Works
Instead of bidding on keywords, ads will be matched to natural-language intent inside conversations.

OpenAI has hinted at three structural differences vs Google/Meta:

1. Intent from context
Recommendations are driven by conversations, not just queries or interests.

2. Relevance over pure budget
Early documentation suggests the “best answer” matters as much as the highest bid.

3. In-line conversion
The answer itself can act as the landing page, reducing the need for funnels or retargeting.

If implemented well, this compression should reduce friction and improve efficiency - especially for businesses with clear offers.

What to Expect First
Like every new ad surface, three things typically happen:

1. Low competition
Early advertisers face minimal auction pressure.

2. Favourable economics
CPC/CPA tends to be lowest before the market saturates (Google ~2007, 

3. Meta ~2012, TikTok ~2020).
Fast learning curves

The platform iterates quickly once real spend enters.
The learning advantage compounds for brands who move early - not because they’re smarter, but because they have real data before everyone else.

Who Benefits

This format naturally suits:
Leadgen categories that rely on expertise or trust (legal, finance, trades, healthcare, insurance)

eCommerce with clear positioning and strong product-market fit
B2B service providers where recommendations matter

Local businesses that rely on “who should I use?” word-of-mouth economics
In short: if you benefit from being recommended, you benefit from this shift.

If You Want to Explore This Early
We’re quietly preparing the first wave of ChatGPT ad campaigns for clients who want to test and learn before the market gets crowded.

If you’d like to:
- understand how this applies to your category
- explore early pilots
- or get placed on the launch list

send me a message or contact Blue Thirst.
Early channels rarely stay early for long.

#performanceads
 #digitalads
 #paidmedia

ChatGPT ads are coming, and here is how they work

If digital is critical to your business, these were the most important updates from January 2026 you should be aware of!

https://lnkd.in/eU6vhscF

The last 30 days reshaped how serious advertisers should think about spend, risk, and measurement.

AI is no longer just an optimisation layer. It is becoming paid inventory.
Platforms are investing heavily in automation, while regulators are paying attention earlier than expected.
Discovery is shifting away from classic search and feeds toward AI-led answers, creators, and commerce signals.

What matters most is not chasing every new feature.
It is understanding which changes affect pricing power, signal quality, and control.

Teams that adapt early will protect efficiency.
Teams that react late will blame performance.

These shifts should already be influencing how you plan, test, and measure campaigns in 2026.

Check them out here:

https://lnkd.in/eU6vhscF

#digitalmarketing
#performancemarketing
#paidmedia
#adtech
#marketingstrategy
#growth
#ai
#ppc
#cmo

Portuguese-Speaking Google and Meta Ads Contractor

Contract basis. Remote.

Overview
We are looking for an experienced Portuguese-speaking performance marketer to support the delivery of a paid media contract. This is a hands-on contractor role focused on execution, optimisation, and disciplined account management.
You will work alongside a senior strategist and operate within an established framework. The focus is on intent, efficiency, and clean data rather than surface-level optimisation.

Responsibilities:

Google Ads:
- Day-to-day management of Search and Performance Max campaigns
- Search term analysis and negative keyword management
- Budget pacing and efficiency control
- Conversion tracking checks and basic diagnostics
- Identification of wasted spend and scalable opportunity

Meta Ads:
- Campaign and ad set optimisation
- Creative performance analysis with frequency awareness
- Audience signal quality checks
- Budget allocation based on performance trends
- Structured feedback to support creative testing

Cross-channel:
- Work confidently with Portuguese-language ad copy and keyword intent
- Maintain clean naming conventions and account structure
- Flag tracking or data issues early
- Provide short, clear performance summaries when required
- Execute changes accurately and on time

Required Experience
- Proven experience managing Google Ads and Meta Ads accounts
- Fluent or native Portuguese. Written and spoken
- Strong working English. Written and spoken
- Experience managing performance-driven lead generation or ecommerce accounts
- Comfortable operating within structured accounts and defined processes
- Strong understanding of search intent and efficiency drivers

Advantageous Experience
- Experience working with health and fitness brands
- Understanding of regulated or compliance-aware verticals
- Ability to work in additional European languages beyond Portuguese and 
English
- Experience working with European or UK-based clients
- Familiarity with GA4 and basic conversion diagnostics
- Exposure to CRM or offline conversion tracking

Working Arrangement
Contractor basis
Remote
Flexible hours, with reliable overlap during UK working hours
Paid on an agreed monthly or day-rate basis depending on scope

How Success Is Measured
- Account structure and hygiene remain clean
- Wasted spend is actively reduced
- Performance issues are identified early
- Changes are executed accurately and on time
- Communication is clear, concise, and commercially relevant

Next Steps
If you are interested, please share:
A short summary of relevant Google and Meta Ads experience
Any experience in health and fitness or regulated verticals
Languages spoken and level of fluency
Availability and preferred contract rate

#googleads #metaads #performancemarketing #ppc #portuguese #multilingual #contractor #remotejobs #healthandfitness

Paid media performance rarely collapses overnight. It erodes slowly.
 
 Costs rise.
 Leads fluctuate.
 Confidence drops.
 
 A structured PPC audit identifies where efficiency has been lost and what to fix first.
 
 We review campaign structure, search terms, bidding logic, creative signals, and tracking quality.
 
 You receive clear findings and a prioritised action plan written in plain language.
 
 If your results feel harder to scale than they should be, an audit is usually the fastest reset.
 
 https://lnkd.in/dEg93Pj
 
 #ppcaudit #googleads #paidmedia #leadgen #digitalmarketing

If you have not had your paid media account reviewed this quarter, you are probably missing opportunity. 

Accounts drift naturally over time. Match types loosen. Search terms change. Creative fatigue sets in. A proper audit is not about pointing blame. It is about resetting focus. Look at structure. Look at intent. 

Look at where spend and profit are misaligned. Most improvements happen within weeks once issues are made visible. 

https://lnkd.in/dEg93Pj 

#ppc #googleads #audit #paidmedia #growth

Your Google Ads problem isn’t bidding. It’s structure. And it’s costing you money every day. 

Most Google Ads accounts do not struggle because of bidding. They struggle because of structure. When structure is unclear, reporting becomes noisy and optimisation slows down. Search terms drift. 

Budgets leak. Performance looks inconsistent even when demand is stable. A strong structure does three things well. 

It separates brand from non brand clearly. It groups keywords by intent, not volume. It makes it obvious where profit is coming from. 

If you cannot answer where your next pound of spend should go within five minutes, the structure is not doing its job. 

Good structure does not make accounts complicated. It makes decisions faster. https://lnkd.in/dEg93Pj 

#googleads #ppc #paidmedia #digitalmarketing #growth

If you’re still chasing “perfect” attribution, you’re already losing.

Chasing perfect attribution is a trap. 

No platform sees the full journey. Each one reports its own version of the truth. 

The goal is not perfect numbers. The goal is consistent numbers. When tracking is stable, trends matter more than daily swings. Decisions get faster. Confidence improves. Teams stop arguing about whose data is right. 

Strong marketing teams agree on which numbers they trust and build around them. 

That is how you scale without guessing. 
#analytics #attribution #digitalmarketing #ppc #data

In performance marketing, growth comes from subtraction.

Performance marketing is rarely about finding new tactics. It is about removing what does not work.

Most gains come from pruning, not adding.
Cut weak keywords.
Pause low intent placements.
Remove reports no one uses.

Every layer of complexity slows decisions and hides problems.

If your account feels hard to manage, that is usually a signal that it is doing too much.

Simple systems scale better.

#digitalmarketing #ppc #growth #marketingstrategy #performance

Very proud dad moment.   This is my little girl helping today in the We Are Humans soup kitchen today in #Boscombe #Bournemouth 

#dadmoments #proud #dad

taplio

The Battle

Hajo H. Rappe

Martin McAndrew

Followers

Posts

Engagements

Likes

Performance ScoreHajo H. Rappe's LinkedIn Performance

Performance ScoreMartin McAndrew's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hajo H. Rappe

Martin McAndrew

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hajo H. Rappe's LinkedIn Performance

Performance ScoreMartin McAndrew's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHajo H. Rappe's LinkedIn Performance