Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

Eezy Työllisyyspalvelut

I inspire my clients to identify, communicate and market their own expertise for potential employers. 

My task is to
-	support creation of an up-to-date resume and cover letter
-	introduce job search channels and electronic application procedures
-	highlight the opportunities of hidden workplaces
-	share information about the regional labour markets
-	coach for job interview skills
-	support the search for study opportunities
-	emphasize the value of skills development.

In essence, I empower  and encourage my clients to realize their own strengths, skills and goals.

Career Coach

Communicatix

If you need an extra pair of hands or ears to help your way out of a new situation, be it business or personal, I am here for you. 

My work experience consists of 
-	mentoring and training both online and onsite in topics like working in foreign culture, multicultural teams, and customer service,
-	marketing & brand management,
-	sales in Finland and overseas.

Business Development Consultant

Dream Circus Oy

www.dreamcircus.fi  - Researching, evaluating and managing export opportunities.

COO - Kaupallinen johtaja

Xamk - South-Eastern Finland University of Applied Sciences

My goal is to help students to 
• master in marketing and sales
• gain skills to conquer foreign markets
• become active thinkers and doers.

Senior Lecturer

University of Eastern Finland

My goal is to help students to
• master in change management
• learn innovation and creativity through the Health Living Lab concept
• develop as marketing communication specialists at Aducate

Lecturer

Savonia University of Applied Sciences

I worked with students and companies through
• creating and teaching online and face-to-face courses in the areas of branding, marketing and sales
• helping companies to international markets as an export expert
• selling events and project participation opportunities for companies

Project Manager and Lecturer (Sales and Marketing)

Junttan

My five key hands-on responsibilities were to:
• manage the creation and launch of the new corporate website in four months
• organise and work on BAUMA, the major European construction machinery fair in Munich, Germany
• plan and implement the 40th anniversary of Junttan
• create content for social media channels and publications including taking photographs & writing texts
• develop the new Junttan Life Campus training program

Marketing Manager

Ikano Retail Centres Finland Oy

I was responsible for 
• hands-on marketing activities including event coordination and tenant relationship management 
• content creation for social media channels, the retail center website and press

Observis Oy

My contribution to Observis,  an innovative ICT start-up included 
• productization of new mobile and web based measurement applications
• developing international go-to-market plan
• forming a scalable foundation for international operations together with a skilled team of creative and technology savvy experts.

Head of Marketing (Contract Assigment)

Freelance, self-employed

I supported multicultural corporations to excel by
• helping their teams to increase cross-cultural communication capabilities
• offering hands-on experience of working inthe international business setting
• creating customised training session of German, Indian, and Japanese markets and corporate communication practices

My engagements included companies from the IT & telecom sectors to luxury goods manufactures.

Trainer of Multicultural Corporate Teams

👓I help people and businesses see alternative ways to approach new situations and work in local and international settings.  

✨My expertise comes from over 20 years of experience as a business development consultant at Communicatix and other companies in coaching, training, international sales and marketing roles. 

🌏I have gained coaching and cross-cultural hands-on experience and insight by working and living in Australia, Finland, Germany, India, Japan, Sweden, and the United States. 

📷I keep my batteries charged by shooting photos, writing, reading & hiking. 

📯My work languages are Finnish and English. I am very interested in finding ways to co-operate with you! 

🔗Please contact me for further details through LinkedIn.

...

👓 Autan ihmisiä ja yrityksiä näkemään vaihtoehtoisia tapoja lähestyä uusia tilanteita ja työskennellä kotimaassa ja kansainvälisillä markkinoilla. 

✨Asiantuntemukseni perustuu yli 20 vuoden kokemukseeni liiketoiminnan kehittämiskonsulttina Communicatixissa ja muissa yrityksissä valmennuksen, koulutuksen, kansainvälisen myynnin ja markkinoinnin tehtävissä. 

🌏 Olen saanut valmennus- ja kulttuurienvälistä käytännön kokemusta ja näkemystä työskentelemällä ja asumalla Australiassa, Suomessa, Saksassa, Intiassa, Japanissa, Ruotsissa, Ruotsissa ja Yhdysvalloissa. 

📷Pidän akkuni ladattuna valokuvaten, kirjoittaen, lukien ja luonnossa liikkuen. 

📯Työkieleni ovat suomi ja englanti. 

🔗Etsitkö yhteistyökumppania tai sparraajaa? Laita minulle viesti LinkedInin kautta niin olen sinuun yhteydessä.

taplio

The Battle

Haianh Nguyen

Päivi Ropilo

Followers

Posts

Engagements

Likes

Performance ScoreHaianh Nguyen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Haianh Nguyen

Päivi Ropilo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haianh Nguyen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHaianh Nguyen's LinkedIn Performance