Haianh Nguyen

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-Anh. In Finnish, my name means "shark" 🦈. I don’t look fierce like a shark but I do have fierce power to push boundaries.

I was a CRM and Marketing Automation Specialist at Upseller, a B2B SaaS high-tech company. I’m a Marketing Manager at Seppo.io, a company providing high-tech communication solutions for B2B clients.

I have a strong background in business strategy, digital marketing, and automation.

Experienced in:
☘️ Managing marketing automation and CRM systems to ensure smooth collaboration between sales and marketing. I aim to optimize processes todrive growth.
☘️ Overseeing the email marketing lifecycle—from capturing leads to nurturing engagement.
☘️ Creating engaging content for blogs, newsletters, webinars, landing pages, case studies, and customer interviews.
☘️ Using inbound marketing, SEO, SEM, web analytics, and performance marketing to increase retention, brand awareness, and conversions.
☘️ Reporting to C-level executives and working closely with cross-functional stakeholders.

I'm passionate about data analytics, MarTech, and learning by doing. I love experimenting with new strategies, testing channels, and measuring results. I also enjoy being surrounded by warm-hearted, authentic people.

I'm looking for a workplace to stay long-term and opportunities to grow my skills, expand my network, and make a positive impact in the marketing world.

Junior Growth Marketer

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

EnCoHub Oy

Head of marketing & CX

Markkinointipalveluna.com

I'm an experienced marketing professional and assisted numerous growth-driven companies in achieving their growth goals. I’m intensely sales-oriented and close collaboration with sales teams is my passion. Having formerly served as a Head of Sales and a CEO business leader, I possess a deep understanding of the business drivers and commercial targets, as well as the crucial role marketing plays in lead generation and customer acquisition.

Entrepreneur, Interim CMO

Kumura

Head of Marketing

Strategic and operational management of sales and marketing, and developing their synergies from lead generation to sales.

Head of Sales and Marketing

Kumura is one of the largest companies in Finland focusing on ICT-project management and project development. I was responsible for Kumura marketing strategy and the implementation. Through complete renewal of all marketing functions (incl. brand work, new website, digital marketing, inbound lead process and employee branding etc.) we've gained a huge growth in Kumura's turnover.

Posti Group Oyj

Posti's marketing strategy needed rethinking as the business environment is changing radically. eCommerce is growing exponentially whereas postal services are declining rapidly.  During 2019-2020 I led Posti's marketing transformation to support the growth of eCom. The first task was to build a new centralized marketing team. With the new team, we focused more on ecommerce and implemented agile marketing way of working to support the business.  In addition to new working methods, we build analytics, metrics and marketing automation, implemented new content strategy, built lead processes and in-sourced marketing activities heavily by establishing an inhouse marketing function.

Member of the Customer Channels leadership team.
Member of Digital Commerce leadership team.

Director, Head of Marketing

Responsible for Posti's social media strategy and all the activities needed implementing the strategy: social media tools and platforms, measuring, content strategy, targeting etc. 
Member of the Customer Channels leadership team.

Head of Social Media

Telia Company

Telia B2C online shop is one of the biggest smart phone and consumer electronic webshops in Finland. As the online marketing manager my main achievement was to increase the shop's traffic volume. I created and implemented completely new tactics for performance marketing and was able to improve ROAS as much as 50%. This was done by thinking of the consumers' path as a whole digital experience. We built new customer journeys, implemented dynamic programmatic marketing, started targeting strictly instead of reaching for large audiences and completely renewed both SEM and Facebook advertising accounts.

Online Marketing Manager

In this position I was developing TeliaSonera Finland's social media customer experience. During this period the incoming SoMe customer messages (tickets) increased by 10x, but we were still able to increase NPS while reducing answering times. This was done by both implementing new tools and developing the team processes.

 I also took part in developing digital concepts,  inboud marketing, online sales planning etc.

Business Development Manager 

FlowHouse Oy

Strategic and tactic planning of Internet marketing campaigns. Consulting and coaching businesses in planning and implementing digital media strategies.

Online marketing strategist

Aava & Bang Oy

As a growth marketing strategist in Aava & Bang my goal was to create and implement growth marketing strategies for growth driven companies.  From small family businesses to large listed companies. My job was done both in digital and traditional channels and it included lot's of consulting & coaching.

Growth marketing strategist & coach, partner

Aava & Bang was established by me and Mr.  Mikko Kalliola in 2005 (now creative director in A&B). During the four years I was in charge, the company to be an employer for ca. 10 marketing and advertising professionals. As CEO and marketing strategist I was responsible for both our own growth, as well as growth of our customers.

CEO, founding partner

Olen 20-vuoden kokemuksella varustettu yritysstrategi ja markkinoinnin ammattilainen.

Tällä hetkellä olen tekemässä kasvua EnCoHubin riveissä, mutta osa-aikaisena yrittäjänä voin auttaa myös sinua 👋

Supervoimiani ovat vankka liiketoimintaymmärrys ja boksin ulkopuolelta ajattelu. Intohimonani on myynnin ja markkinoinnin yhteistyö, sillä niillä loppupeleissä kasvu punnitaan ⚖️

Matkan varrella saamiani palautteita:

"Kiitos upeasta työstäsi markkinointimme hyväksi, sekä sinun tuomista uusista ajatuksista kaikkeen tekemiseemme! Olet meille tärkeä ja innostava inspiraation lähde." 🩵

"Iso kiitos Hale sulle jeesistä 💜✨ meni todella hienosti - Ylitettiin reippaasti viime vuoden luvut."

💚 Hale on no bullshit -ihminen, joka ei hyväksy itsensä tai toisten huonoa kohtelua. Hän myös edistää hyvää kohtelua esimerkiksi kiittämällä ja onnistumisia huomioimalla sekä kahdenkeskisissä että laajemman työyhteisön keskusteluissa.💚

"Aivan timanttinen tuo brand personality ja kaikki muukin sen ympäriltä. Hienosti kiteytetty, tähän on helppo samaistua ja uskoa! Oot kova osaaja Hale!"

taplio

The Battle

Haianh Nguyen

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