Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

LinkedIn is your growth machine | Build your LinkedIn with useful content extracted from our interview | 👇Check my featured section👇 | LinkedIn Ghostwriter, LinkedIn Manager, SEO Manager, Content Marketer |

Here's how I help grow your business with LinkedIn and SEO.

I help founders triple the amount of profile viewers in 3 months with educational, and sales-oriented content. 

I help teams triple their site traffic in 6 months using SEO. 

No useless LinkedIn posts, no spam blogs, no AI-generated useless content. 

My method works because it is built for ROI:

- 1-hour interview with the founder to understand your audience's pain points and your sales goals. 

- We extract content from that interview (vertical videos, infographics, carousels, blog content)

The benefits? 

- LinkedIn content to make you a known industry leader in 6 months

- Blog content to bring potential buyers to your site. 

Some of my results:

- +400% traffic for a B2B IoT manufacturer with SEO in 6 months 

- Growth of a personal brand on LinkedIn from 21000 followers organically

- Increase in LinkedIn profile impressions from 100 to 400k in one week for a founder. 

🧠 I also leave SOP, templates and training so tup team becomes autonomous.

💬 Book a slot on my Calendly: let's see if we match.

Growth takes time: expect 5-6 months, no quick fixes.

Artur Perrella Glukhovskyy

Here's what you think you need to start on LinkedIn:

- A content strategy mapped out for months
- Hours of free time every day
- Professional copywriting skills

But that way you will never start. 

So instead of waiting for the perfect conditions, do this:

- Write one post about what happened in your industry this week
- Write one text post about what pisses you off in your industry
- Spend 30 minutes commenting on 10 posts in your feed

LinkedIn success starts with simple steps. 
Any business success starts with simple steps.

Put your effort into being visible rather than waiting for the "right time" that doesn't exist.

P.S. What's your obstacle to starting to post on LinkedIn?

You’re one call away from LinkedIn growth | 1900% founder’s LinkedIn growth in 4 months | Book 60-min call with me | LinkedIn Ghostwriter, LinkedIn Content Manager, SEO Manager, Content Marketer |

Linkedin growth starts from simple steps artur perrella glukhovskyy


What type of content should you post to attract the right audience on LinkedIn? (and grow your business)

I spent 6 hours watching Richard Moore's LinkedIn growth videos.

I learned tips that I was shocked I didn't know before. 

I learnt processes applied by LinkedIn masters like Lara Acosta and Richard himself. 

Here is the first tip that will help you: 

- Mix 3 specific tips of content to build your authority on LinkedIn. 

Type 1: Tactical Posts 

> "Here’s how you can do something and get X out of it"

They provide value to your audience
They position you as an expert 
They make people DM you with a thank you message

Creating a carousel about this will help. But if you don't have time, go with a text-and-image post. 

Type 2: Reframe Posts

> "You think X about this. However, Y is actually the correct approach."

Post this type at least once a week. 

What we’re trying to create from the audience is a reaction like: 

“No wonder I was not getting results. I was doing everything wrong”. 

Type 3: Thought Leadership Posts 

This is the type of post that is likely to create polarization and debate. 

Be careful with your tone; be firm but not harsh. 

Apply these three post types every week (even text-based posts are good to start). 

Post 5 of them after spending 30-45 minutes creating them. 

And your LinkedIn brand will begin to grow as you attract the right audience. 

Bonus tip: How do you find your weekly content ideas on LinkedIn? 

Here's a quick video explaining how to do that: https://lnkd.in/dwwReX9f

🛼 Follow me for more LinkedIn tips. Follow Richard for more tips of this kind.

How to write content that attracts the right audience

I wasted 6 months on LinkedIn in 2022.

Posted x3/week. Got no more than 5 likes per post.

Did I think about stopping a couple of times? Absolutely.

Did I stop? As you can see, not at all:  

Here are 9 things you must know before you expect growth of your brand: 

1. If you can't commit to 6-12 months, you will be disappointed.

The majority of people leave within 3 months. 

Even before they understood how LinkedIn works. 

2. People follow helpful people

If you don't post helpful tips, nobody will follow you. 

3. Quality content beats experience

Six months of experience are enough to share helpful content. 

4. Results matter more than effort

Spending more time on a post does not correspond to better performance. 

5. Your network matters

Start commenting more than 50 times per week on others’ posts.

6. You can't be upset about results you're not getting from actions you're not taking

LinkedIn growth needs: 

- Daily relationship building
- Useful (or funny) commenting 
- Connections request that most aren't doing

7. Corporate content it's not that nice

LinkedIn isn't 2018 anymore. It's social media now.

Inject personality into your content. 

8. Repurposing is your best tool. 

Here's the video where I explain what I mean: 
https://lnkd.in / dfaiXXva

9. It’s risky to create LinkedIn content with AI only

Want to start growing on LinkedIn? Start creating content people actually want to read.

🛼 What's the biggest mistake you made on LinkedIn? 

🫀 Follow me for more LinkedIn tips.

9 harsh truths about LinkedIn 

Your perfectionism isn't growing your LinkedIn brand.
(It's slowing your visibility)

I see it every week:

Founders and CEOs are not posting on LinkedIn. 

- Not because they lack expertise.
- Not because they have nothing to say.

But because they're waiting for the "perfect" post.

(Which won't come)

Here's what editing your post for the 9th time actually costs you :

- Zero reach 
- Zero connections 
- Zero opportunities while competitors grow

Meanwhile, creators with half your expertise are doing all the above.

Their content ain't perfect. But it exists. 

LinkedIn doesn't reward perfection. It rewards consistency, discussion, and engagement. 

Most importantly: Your audience values authenticity over polished content.

Here's my reframe:

- Publishing good enough content will bring results.
- Perfectionism won't bring much by keeping you invisible.

Your expertise means nothing if nobody sees it. Or am I wrong?

So here's my challenge:

Post something today that makes you slightly uncomfortable. 
Just before you think it's ready.

Results will come. 

🛼 What's your main blocker on LinkedIn? 

🫀 Follow me for more LinkedIn & SEO tips.

Perfectionism won't hlp your Linkedin growth 

The idea of the self-made individual is harmful to our society. 

We glorify lone wolves. 

But have we forgotten that it is only through unity and cooperation that humans have survived? 

I truly believe that people thrive more easily in a supportive environment. 

In my case, I achieved something because of some great managers I encountered in the last three years. 

Alone? It would have been SO MUCH more complicated. 

Let's try to be kinder to each other. 
Money won't save us.

At the very least, let's make this journey less traumatic for others.

Let's also be more grateful to those who help us along the way.

Enjoy your day, wherever you are!

👀 Did you meet some great, and not so great, managers along the way? 

🛼 Share this post with the person you'd like to thank for helping you in your career.

Most people think LinkedIn success comes from:

-  A quick call with the consultant, and the content is ready 
- Posting whatever every day
- Adding more random connections
- Going viral with unrelated content 
- Getting 150 new clients tomorrow 

That's not exactly how it works.

Here's what actually grows your LinkedIn brand bit by bit:

Profile optimization: 
Your profile is your landing page. If it doesn't convert visitors, nothing else matters.

Multiple rounds of feedback: 
Especially the first 2 months are the most intense to write content that matches your tone of voice
 
Commenting: 
10 quality comments per day build more relationships than 10 posts per week.

Here’s a quick video where I explain how to create an engagement list on LinkedIn and speed up your commenting: 

https://lnkd.in/dhT77VWu 

Hook frameworks:
You have 2 seconds to stop the scroll. Templates make this repeatable.

But you need to spend time on that hook. 

Content pillars mapping: 
Know your 3-5 topics. Stop creating random posts.

To define those topics, you need to sit down and write them. 

ICP research: 
If you don't know who you're talking to, you're talking to no one.

To define your ICP, you must answer a few questions.

Headline: 
Your headline determines if people click your profile. Most waste this space.

About section storytelling: 
This is where trust happens. Don't list skills. Tell your story.

To write it, you also need time. 

Featured section strategy: 
Showcase your best work where people actually look. Ot lead them to those resources. 

Here's a template you can use: https://lnkd.in/dyH9mQut

Banner: 
You need to create a banner that makes profile viewers understand what you're offering.

Here's the template (credit to Daniel Paul): https://lnkd.in/dHkVE2Pw

Saves/Sends tracking:
Forget likes. Track what people save and share. That's real value.

Post format testing:
Text vs carousel vs video. Test everything. What works for others might not work for you.

Content filled with knowledge: 
Give away your best stuff. Holding back doesn't build trust.

Carousels are the best format here. But they need some effort. 

Outreach sequence:
Have a system for turning profile views into conversations.

Case study storytelling: 
Show results, not just process. Numbers matter.

Contrarian takes: 
Say what others won't. Stand for something.

And I missed sooo much for this list. 

But as you can see, LinkedIn is so much more than: 

"Let's jump on a call, and start growing your profile". 

🛼 Follow me for more LinkedIn tips. 

🍡 What's your experience with LinkedIn so far?

taplio

The Battle

Haianh Nguyen

Artur Perrella Glukhovskyy

Followers

Posts

Engagements

Likes

Performance ScoreHaianh Nguyen's LinkedIn Performance

Performance ScoreArtur Perrella Glukhovskyy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Haianh Nguyen

Artur Perrella Glukhovskyy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haianh Nguyen's LinkedIn Performance

Performance ScoreArtur Perrella Glukhovskyy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHaianh Nguyen's LinkedIn Performance