Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

Fastly

Content Marketing Manager responsible for the day-to-day strategy, execution, and performance of Fastly's marketing and thought-leadership content.

Content Marketing Manager

Study.com

- Led strategic development and optimization of data-driven marketing content initiatives, resulting in organic traffic growth and increased brand visibility.
-Creating a media outreach strategy and consulting on media outreach messaging.
- Secured pickups from high DR sites such as Investopedia, Fox Business, Boston Globe, and USA TODAY.
- Managed data-driven content budgets and achieved a 40% cost savings by optimizing vendor selections.
- Managed content syndication with an external partner that resulted in over 150 external links from top-tier media sites.

Content Marketing Strategist (PR and Digital marketing focused)

- Directed a marketing strategy resulting in over 50% increase in organic traffic.
- Created a holistic digital marketing strategy, resulting in a 58% increase in LinkedIn followers.
- Built external link-building partnerships leading to a more than 30% increase in high-quality backlinks for the site every month.
- Regularly conducted SME interviews to get a better understanding of how giosg can position its products in the market.
- Developed a video marketing strategy that resulted in a 577% increase in view times and a 28.6% increase in subscribers in one year.
- Directed a team of 6 marketers.

sulonorth

- Built a marketing and localization agency from the ground up. 
- Implemented a digital marketing strategy to understand the best positioning and messaging to reach new customers.
-  Planned and implemented content marketing and outreach strategy resulting in an 83% increase in revenue in a year.
- Managed and executed social media campaigns, resulting in a 62% increase in followers. 
- Tracked and optimized outreach and email marketing campaigns for clients with Marketo, resulting in a 33% increase in response rates.
- Supervised a team of 3-4 freelance content creators to successfully scale a robust marketing operation.

Founder and Marketing Operations Manager

Deluxe

- Training localization experts
- QC of subtitle projects for Netflix, Disney, and Amazon Prime.

Localization QC Specialist

Win Technologies

• Managed and executed SMS, on-site and email marketing projects for European markets.
• Drove successful A/B testing campaigns to increase average open rates of emails by 25%.

Marketing Communications Executive

ALV Language Solutions

• Managed and produced on average 20 localization and content-related projects monthly 
• Increased client base on average by about 50% annually
• Content marketing, writing and SEO strategies resulting in 36% of increased revenue within a year.

SEO localization and marketing specialist

Copypanthers

• Directed on average around 30 translating, SEO and content projects each month
• Managed on average 20 accounts monthly with revenues of TL10k+
• Increased client base on average by 10% monthly
• Managed freelancers including translations, proofreaders and QC personnel
• Published a weekly company language-related and SEO content blog 
• Managed to reach top spots on Google for main keywords in the core market areas.
• Increased company’s Twitter followers by more than 50% within a 6-month period

SEO Project Manager

Independent

• Built relationships with international publications including Southeast European Times (SETimes), the Nordic Legal Review, AOL News, Your Middle East, Mondo, The Ecologist, Turun Sanomat, Keskisuomalainen, Etelä-Suomen Sanomat
• Built a portfolio of writing about social issues, politics, travel, culture and current events
• Conducted research and set up interviews for stories
• Interviewed top ranking officials and professors in the MENA region about various political and socio-economical topics
• Translated Finnish, English, Swedish and Danish for various clients 


More links to articles can be found here:

http://theadventuresofalina.wordpress.com/work-in-2011/

Freelance journalist and localization expert

• Member of the team that launched Business New Europe in Turkey
• In charge of business development, interviewed top ranking business officials,
attended business meetings and introduced bne magazine to a wider audience in
Turkey
• Represented bne at important business and finance conferences held in Istanbul
• Wrote daily political and economic news digests and emailed to clients
• Conducted research and social media marketing for the magazine in Turkey
• Executed a successful Turkey customer survey for the company

Marketing and content manager

Turning Technical Headaches into Headlines

I translate complex, jargon-heavy tech into clear, compelling stories that make audiences say “Ohhh, now I get it.” Whether I’m deep in conversation with engineers or distilling innovation into C-suite-ready soundbites, I bridge the gap between builders and business.

What I Bring to the Table:

- Media Magnet
My work has landed in Newsweek, CNN, The Boston Globe, and USA TODAY—not by chance, but by crafting data-driven stories journalists actually want to cover.

- Tech-to-English Translator
My superpower? Making highly technical content accessible without dumbing it down. If your devs and your execs both nod in understanding, I’ve done my job.

- Results-Obsessed
Good content is nice. Content that drives pipeline, boosts engagement, and contributes to revenue? That’s my standard.

- Data Detective
I don’t just guess what people want to read—I find the signal in the noise using tools like GSC, Meltwater, HubSpot, Semrush, Ahrefs, and Tableau. I’ve newsjacked my way into top-tier coverage with the right data at the right time.

- AI Experimentalist
From prompt engineering and building custom GPTs to coding my own Python news crawler, I use AI to surface trends, personalize messaging, and scale content across formats—without losing the human touch.

taplio

The Battle

Haianh Nguyen

Alina Lehtinen-Vela

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taplio

The Battle

Haianh Nguyen

Alina Lehtinen-Vela

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haianh Nguyen's LinkedIn Performance

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Performance ScoreHaianh Nguyen's LinkedIn Performance