Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

FP Markets (First Prudential Markets)

AI/ML Engineer

Descrumble

- Launched and pivoted Descrumble from a startup directory to a service-based agency focused on delivering automation, data analytics, and AI-powered solutions to help growing teams improve lead generation.
- Implemented sales and business automation workflows
- Organized and managed freelance teams: data science, sales, operations and lead generation 
- Provided market research to identify insights and market trends

Skills and Tools:

Generative AI Implementation · SalesOps Automation · Data Analytics · Project Management

CRM and Automation: HubSpot, Salesforce, Zapier, Webflow, Pipedrive, Sendgrid, Semrush, 
Data Tools: SQL, Python, Looker Data Studio, Tableau
AI Integration: OpenAI APIs, Custom GPT Agents

Founder

Neopay

Data Pipelines, Analytics and Automation
- Implementing CRM systems, marketing automation, and tracking solutions
- Created and managing data pipelines from MySQL, APIs to Azure Fabric and PySpark
- Extracted and analyzed large datasets of financial data using SQL, DAX and Python
- Build dashboards to vizualize financial and marketing datasets using Power BI, Matplotlib, and Seaborn
- Developed machine learning models (Scikit-learn, SciPy) to predict key sales and marketing metrics, achieving 85% model accuracy.
- Conducted market research to identify trends, performed SEO audits, and developed lead generation strategies to drive customer acquisition.
- Developed Python scripts for data scraping and competitor analysis
- Managing freelance teams for design, content, and PR to align with business goals and deliver impactful marketing campaigns.

Key tools and frameworks used:

Analytics and tracking: Power BI, MySQL, Google Analytics, GTM, Power Query, Pyspark, Fabric
Automation and data: Pipedrive, Mailjet, Python, SQL, Zapier, Make
Campaign and optimization: Google Ads, Meta Ads, LinkedIn Ads, SEMrush

Head of Marketing Analytics

Tokenguard.io

- Contributed in developing marketing growth strategy
- Developed and executed data-driven go-to-market strategies and user acquisition plans.
- Conducted market research and competitive analysis 
- Optimized marketing channels through A/B testing and performance analysis.
- Designed data visualization dashboards to track key metrics and provide actionable insights.
- Improved conversion rates by implementing CRO strategies across landing pages and campaigns.

Key tools and frameworks used:

Analytics and tracking: Google Analytics, Looker, GTM, Meta Pixel, LinkedIn Insight Tag, MongoDB
Automation and data: HubSpot, Mailchimp, SQL, Python, Zapier, Make

Growth Marketing Manager

- Plan, launch, and manage performance marketing campaigns across PPC platforms.
- Analyze campaign performance to identify trends and optimize strategies.
- Design and implement experiments
- Prepare performance reports and dashboards for stakeholders, providing actionable insights and recommendations.

Key tools and frameworks used:

Campaign management and analytics: Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads. GA4, Looker, Microsoft Excel, Google Sheets
Tracking and automation: GTM, Meta Pixel, Linkedin Insight Tag, Meta Conversion Tracking, HubSpot, Mailchimp, Mailerlite, Zapier, Make.com
Programming: SQL, Python

Performance Marketing Analyst

TTEC

- Designed and implemented data-driven advertising strategies for Google clients, optimizing campaigns across Search Ads, Display Ads, YouTube, and Shopping Ads.
- Analyzed campaign performance using Google Analytics and Data Studio, identifying trends and providing actionable insights to stakeholders.
- Created detailed performance reports, leveraging data visualization tools to present campaign outcomes and ROI metrics.

Key tools and frameworks used:

Analytics and reporting: Google Analytics, Google Data Studio, Looker, Microsoft Excel.
Campaign management: Google Ads (Search, Display, YouTube, Shopping).

Google Ads Account Strategist

Majorel

Customer Service Representative

Azerbaijan Airlines

Cabin Crew

Turned myself from Marketing Analytics to AI/ML Engineering

Over the years, I’ve optimized marketing strategies, built automated workflows, and designed data-driven solutions that improve decision-making and business growth. 

Currently, I’m expanding my skill set into AI Engineering and Machine Learning, also building agentic workflows using LangChain. Recently, I developed a Full-Stack Deep Research Assistant (dipmatter.com) based on Stanford’s STORM paper, integrating Large Language Models (LLMs), Retrieval-Augmented Generation (RAG) pipelines, and agentic workflows for reasoning and planning. The backend was built with FastAPI, the frontend with Next.js and TypeScript, and it uses FAISS for semantic search. I deployed the solution on Azure with Docker and hosted the frontend on Vercel.

I’m focused on merging my marketing analytics expertise with AI-driven solutions to create scalable applications that solve real-world problems and contribute to business growth.


How we can collaborate?

There're many topics that we can discuss with each other. I have the curiosity that drives me towards technology, which I combine with my knowledge of marketing, sales and psychology.

- Startups, trends and innovation
I worked in startups, with startups, and had a chance to build some on my own (agency, directory, media - all failed). Probably will launch something again. I spend a reasonable amount of time researching trends, recent investments, talking to founders, and occasionally I send them in my newsletter 404trends.com

- Programming and Automating 
I see programming as a way to simplify life and solve problems. Whether it’s building data pipelines or automating tasks I love using code to make things more efficient. If you need help turning ideas into automation or smarter systems, I’m ready to make it happen.

- Hard sciences like math, physics, chemistry and neuroscience
This is the passion that I have since I was the kid. I have a deep fascination with how the universe works, from the smallest particles to the most complex systems.


Professional skills :
Python | SQL | BI | ML | LLMs | RAG | LangChain | LangGraph | Azure | Docker | CI/CD | Supabase | NLP | Prompt Engineering | MongoDB | MySQL | PostgreSQL | Power BI | Looker | Git

taplio

The Battle

Guy Ligertwood 🍩

Zaur Tarunov

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