Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

I spoke to a bunch of Australian mortgage brokers in the last month.

Lots of brokers had a similar problem.
Document collection eats time.

Chasing clients via email. 
Reminders that don't get sent. 
Files uploaded as IMG_4738.jpg instead of Smith_Payslip_Jan2025.pdf
Google reviews not getting asked for

Their VA spends hours fixing it.
That's not what you hired them for.

Some brokers use FileInvite and they're happy with it.

That's good for us. 
Means our software is heavily validated. 
We just need to overtake them (FileInvite).

Farzan and I built Kaddim (soon to be Brokerdocs) to do exactly that.

We're early. 
We have demos every week. 
We're looking for feedback more than we are to sell.

The software has to fit the broker to make it work.

We built this from the ground up. 
Me, Farzan and our 2 engineers own the business.

The brokers using it? 
Churn doesn't seem to happen. 

David vs Goliath.

Our focus on the Australian mortgage broker market is our superpower.

We're in for the long haul.

#mortgagebroker #homeloans #brokertools

---------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

Guy Ligertwood

Designer building mortgage broker software

If you've ever grown a business only to lose a bunch of money and come back and go again, this post's for you.

2002. Edinburgh. No vehicle. Just a vacuum cleaner, a bucket of cleaning supplies. Me and my wife Sandrita.

We'd board the bus to our first cleaning jobs for Bluestone Cleaning. That was us. Founders on the number 23.

Fast forward to peak Bluestone: 50 employees, multiple vans, £750,000 in annual revenue. 

That professional cleaning company look. We'd made it.

Here's what nobody tells you about "making it", the more successful you look, the more you spend looking successful. 

Bigger office. Better equipment. That professional polish.

Then 2009 hit. The GFC. Our customers, often builders and developers, started going under. They owed us money. A lot of money.

I'd taken £125,000 out of my house, thinking I could pay it back.

I couldn't.

Liquidation. That's the word you never think you'll use about something you built from nothing.

16 years later from that heartache, I'm back on the bus. An Australian one, not a Scottish one.

Farzan and I are building Kaddim (soon to be brokerdocs). Document collection software for Australian mortgage brokers, and we're starting lean again. But mentally, I'm back in that headspace.

When you're carrying a vacuum on the 23 bus, you spend nothing unless it's absolutely necessary. 

Every pound works twice. You stay lean.

That scrappy version of me built something from zero. 

The polished version lost £125,000 trying to look the part.

23 years later, starting again, I know which version I need to be.

Australian mortgage broker document collection needs a person.

But that person shouldn't be chasing.

They shouldn't be:
- Sending the 4th reminder email
- Wondering which client is holding things up
- Renaming all the files

They should be overseeing.
Not doing the heavy lifting.

Request. Remind. Review. Rename. Relax.

----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

founderoo

Talks about #founders, #startups, #uxdesign, #entrepreneurs, and #productdesign

Building Products & Studying Entrepreneurs

Unbroken You

90 Truths to Rebuild Your Life, Reclaim Your Power & Rise to Freedom

Have you ever felt like your life shattered beyond repair?

Like no matter how hard you try, the pain, the patterns, and the past keep pulling you back?

Unbroken You is the wake-up call you didn’t know you needed, and the roadmap you didn’t know existed.

This isn’t another book of advice. It’s a lifeline.

Inside, you’ll find 90 brutally honest, field-tested truths written for the moments you feel lost, numb, or like you’re barely holding on.

Whether you’re recovering from heartbreak, trauma, addiction, burnout, or just stuck in a life that doesn’t feel like yours anymore, this book walks beside you like a mirror, a mentor, and a map back to the you underneath it all.

🔸 Rebuild your identity from the inside out
🔸 Break the beliefs keeping you trapped in survival mode
🔸 Reclaim emotional control, self-worth, and self-trust
🔸 Heal the root, not just the symptoms

Each chapter is a punch of truth followed by reflection, reframing, and real-world action steps designed to shift your mindset and transform your life, one truth at a time.

You don’t need to be perfect to start over.
You just need the truth, and the courage to face it.

If you’re ready to stop spiraling and start rising, Unbroken You is your first step home.

Author

HealthcareLink

Advisor

Head of Marketing

HealthcareLink is Australia's largest online healthcare & medical network with 120,000+ professionals and 10,000+ providers.

We are dedicated to connecting the right healthcare and medical professionals to their best-matched jobs, courses and articles, and connecting the right providers to the best-matched employees and course attendees. All of this is possible with our platform's industry-leading AI.

My Achievements:

Modernised & streamlined product offerings to enhance sales processes.

Formulated comprehensive sales strategies for 2 brands: HealthcareLink / Newly by HealthcareLink.

Developed B2B SaaS subscription model by understanding customer pain points, leading to $500,000 in yearly revenue.

Trained sales team for optimal product messaging and maximising sales volume.

Productised EDM offering, generating record media-based sales for the company.

Advocated for and participated in UX/UI development for platform overhaul/rebranding, CRM integration into the platform backend, Email Campaign Automation Tool inclusion, Help Centre addition, eLearning Portal and Mobile App development using Flutter.

Successfully implemented a comprehensive digital content strategy to increase product uptake and sales.

Managed, trained, and problem-solved for a team of 6 digital marketing specialists.

Developed and implemented paid marketing campaigns across various digital platforms.

Generated, analysed, and discussed digital reports and paid digital marketing campaigns' data.

Increased job post hits from 350,000 to 2,000,000 and tripled average monthly member acquisition.

Reduced new member CPA from average $60 to $20.

Increased average jobs posted by 500%, generating over 200,000 unique article views over the last two years.

Delivered product outcomes for 50+ clients, including major names like Macquarie Bank, Medibank, APM.

Maintained digital presence and authority through consistent management of branding and content across all digital channels.

GM, Digital Products

Newly by HealthcareLink

Newly is Australia's first and largest online network of Care & Support Professionals with 60,000+ members registered. Find your next job or your next employee with Newly!

Bosser.ai

Bosser.ai creates Al Employees dedicated to helping solo → scale-up founders automate their business growth, without limitation.

→ Al Sales
→ Al Marketing
→ AI Customer Support 

(AI Custom - Coming Soon)

Visit https://bosser.ai below to learn more~

Head of Artificial Intelligence

brandbeam.ai

Our AI scales & automates your personal brand with...

→ AI Avatars.
→ AI Scripts.
→ AI Reels.

Without you lifting a finger.

It's secured at a $12M valuation. 
It's been in stealth for 6+ months. 
It's projected to reach $120M in 3 yrs.

Our 6-mth alpha test clients have already achieved:

→ 10M+ impressions
→ 2M+ engagements
→ 250K+ new followers

And now? 

Our beta registration is open to the public 🥳 

That's you! 

Get your free AI Avatar & AI Reel 
(Before all spot are taken!)

EXITED in 2024

Founder & CEO

FreedomFriday™

Each edition of FreedomFriday™ gives you actionable tips to...

→ Build Your Brand.
→ Scale Your Business.
→ Unlock More Freedom.

All on LinkedIn.

Sound good?

Join 9,000+ like you - this Friday.

Go to williamjaychoi.com

Writer

William Jay Choi

Helping LinkedIn users become Personal Brands to gain:

→ Influence 
→ Lifestyle 
→ Freedom

Book a 1-1 intro call today. 

Go to williamjaychoi.com → [Work with me]

Brand Director

Sustainable Salons

Project Management of the New Brand's implementation on the New Website, New Brand Video and New Salon Locator. Australasia's #1 Salon Directory and Resource Recovery Service.

Digital Project Lead

Sustainable Salons is a social enterprise, making sustainability reality for the feel-good industry – hair & beauty salons, barbers, dermal clinics, and pet groomers. We rescue up to 95% of salon resources from landfill and pass on 100% of the proceeds from the sale of these materials to local communities and charities.

Our work supports people of all abilities while helping the planet and creating a greener profit for our members.

My Achievements:

Developed and implemented the digital marketing strategy at Sustainable Salons, enhancing our online presence and effectively promoting our services.

Designed the offline marketing strategy, bridging the gap between digital and traditional marketing methods to reach a broader audience.

As the leader of the marketing team, I provided direction and ensured cohesive execution of our marketing plans.

Oversaw the hiring process, bringing on board the right talent to execute our marketing strategy effectively.

Our strategic efforts led to a 200% increase in leads, amplifying our client base and business growth.

We also experienced a 100% growth in followers on our social media platforms, increasing our brand visibility and customer engagement.

Managed Salesforce Marketing Cloud, optimising our use of this platform for efficient customer relationship management, data analysis and reporting.

Conducted team training sessions, ensuring the team was well-equipped with the necessary skills and knowledge to carry out their tasks.

Implemented marketing automation to streamline our processes, improving our efficiency and effectiveness.

Helped team members grow in their careers by guiding them in understanding their career paths and preparing them for promotion opportunities.

Fostered a strong team culture through organising team outings and other activities that fostered collaboration, team spirit and a positive work environment.

Castle Group

Castle Group is one of Sydney's Premier Housing Construction Companies focussed on growth corridors of North Western & Western Sydney.

My Achievements:

Researched and formulated a comprehensive digital content strategy and schedule, setting clear goals for content creation and distribution.

Managed two in-house content marketers, coordinating daily tasks such as producing content, engaging on social media, replying, liking, commenting, and posting.

Leveraged a range of applications including Photoshop, Spark, Facebook, Instagram, Twitter, LinkedIn, MailChimp, Hootsuite, Google Ads, Google Analytics, Later, KWFinder, SEMRush, GTMetrix, Pingdom, Alexa, and others to execute digital content strategies.

Collaborated with Senior Sales & Marketing Managers to devise marketing plans and strategies tailored for the property industry.

Established a strong digital presence and authority through consistent visual branding and a unique content voice across different platforms.

Handled the design, branding, sending, and analysis of EDMs to effectively communicate with our audience and gauge campaign performance.

Managed WordPress website, including editing, coding, backing up, optimising speed, mobile experience, and security features.

Liaised with external digital agencies to execute paid campaigns, with a strong focus on Facebook marketing.

Generated, analysed, and discussed reports on paid campaigns to determine average CPC, CPL, CPA in collaboration with the external agency and marketing manager.

Successfully increased our social media presence, gaining 2800 Facebook followers and 750 Instagram followers.

Optimised Content Marketer's workflow, resulting in the creation of 120 relevant and engaging articles, 40 branded videos, and 40 branded images within the first 4 months.

Improved website speed from 14 seconds to 3 seconds, leading to a significant reduction in bounce rate from 62% to 31.2%.

Digital Marketing Manager

University of Sydney

Grow & Monetise Your Personal Brand on LinkedIn™ → Unlock Leads & Leverage 💸 | Founder & CEO @ Stealth AI Startup ✨

I’m not a coach.
I’m not a guru.

I’m a survivor who went to hell.
Then mapped my way out.

And now I'm guiding you.

Here’s my story:

At 21 I was addicted, broke, and ready to end my life in a bathtub.

My mind was a warzone.
My body was shutting down.

And the silent trauma inside me was louder than any scream.

But just before I gave up, a golden voice pierced through the darkness:

"If you can end this story at any time…
Why not see how high you can go?
Why not see who you REALLY are?"

Call it God.
Call it the Universe. 

Whoever it was, it saved my life. 

That moment didn’t fix everything.
But it started everything.

Over the next decade I rebuilt myself—
Mentally. Emotionally. Physically. Spiritually.

Overcame my addictions, built good habits.
Became Head of Marketing for $100M start-ups. 
Created 12 businesses. Scaled to 8-figures. Travelled the world.

I was living the “dream.”

But then? 

As I touched what I thought was the pinnacle of success...

By 30, I completely burnt out.

And that trauma inside me? 
The one that wanted to end it all? 

It was STILL there.

That's when I realised, I was still running from...

💵 Money trauma.
😭 Childhood wounds.
😱 Fear of not being enough.

That was the real wake-up call:

"Success doesn’t heal what trauma created.
It just buries what you don't want to face."  

So I went deeper.
I wrote everything down.
Truly faced myself as I was. 

I finally let everything go. 

The trauma, the pain, the lack of self-worth. 
The constant chasing, the next "big" thing. 

One day I woke up, and the for the first time in my life... 

I was just...happy. 

Nothing more. Nothing less. 
Simply existing in the present moment. 

And that entire journey inspired my book—Unbroken You.

Not a memoir. Not fluff.

But a field-tested manual for rebuilding yourself when life has fallen apart.

And a reminder that, maybe, just maybe...
You were never even broken in the first place. 

Inside are 90 truths I lived, bled for, and eventually rose from.
Each one is a mirror, a wake-up call, and a map back to truth.

Whether you're stuck in heartbreak, burnout, addiction, or numbness—
This book won’t coddle you.
It’ll confront you.

But on the other side of that confrontation?
Is your freedom.

This isn’t self-help.
It’s self-liberation.

And I don’t write to impress.
I write to interrupt.

To reach the high-functioning, silently suffering version of me…
And maybe the version of you holding it together by a thread.

If that’s you, I see you.

You’re not broken.
You’re buried.

Let’s dig you out.

taplio

The Battle

Guy Ligertwood 🍩

William Choi

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The Battle

Guy Ligertwood 🍩

William Choi

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