Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

Maria Britze

If you can’t delegate, scale, or breathe → I’m who you call.

Behind-the-Scenes Strategist for Founder-Led Brands

Lyght Living

Drove digital sales through retention-focused channels by developing high-converting newsletters, positioning strategy, and automated sales journeys. Combined marketing automation with direct response copywriting to create scalable, trust-based sales opportunities for B2B audiences.

Retention & Email Marketing Strategist

kokku

Owned the execution of the store’s retention strategy, including marketing automation, email flows, and newsletter campaigns. Designed and managed systems that drove repeat purchases and customer loyalty. Additionally initiated and led the brand’s PR efforts, securing media features and building long-term visibility across various digital publications.

Retention & Marketing Automation Lead

Bridge Learning Tech

Led the localization of B2B educational materials for one of the most recognized U.S. automotive brands, shaping the rollout of HR, legal, and staff training content for the DACH market. Played a key role in increasing regional brand visibility and ensuring cultural and regulatory alignment across internal communications.

Localization Specialist – DACH Region

Stampops

Oversaw the expansion of an e-commerce store into 12 countries, coordinating cross-functional teams including localization, development, and operations. Managed timelines, streamlined communication across departments, and ensured smooth market entry with culturally and technically optimized store setups.

Team Manager – International Expansion

Fonville schoonmaakbedrijven

Started as a cleaning staff member and was promoted to team manager within 4 weeks for natural leadership and team coordination skills. Oversaw daily operations for 70+ holiday homes and coordinated a team of 30 cleaning staff across multiple properties, ensuring high standards of cleanliness and guest satisfaction in a fast-paced, seasonal environment.

Team Manager & Quality Control Lead

DoppelClic GmbH

2 year in-house apprenticeship managing multiple client accounts across various print marketing and design projects. Oversaw professional photoshoots, coordinated with digital print shops, and organized local public ad space placements. Gained hands-on experience in end-to-end campaign execution and client communication in a fast-paced agency setting.

Marketing Assistant

An artist at heart, a designer by profession, and a linguist in spirit. | Founder, CEO @ Global Readership

I’m not a coach. Not a COO. Not a fractional anything... but the unfiltered voice that doesn’t tolerate what’s leaking energy, killing trust, or creating founder bottlenecks. I work exclusively 1:1 with founders to rewire their backend so they can finally lead from clarity, get the f* out of ops with confidence, and scale with peace of mind.

When scaling, delegating, breathing feels heavy, I’m the one founders call…

…not to hand out expensive playbooks
…not as traditional consultant who fixes symptoms.
…not for hiring/firing cycles that burn trust and time.

I’m a strategic operator who sees what others miss in people dynamics, misaligned offers, system friction, and energetic leaks. 

I diagnose the root of stuckness. Then guide the rebuild intentionally. For everyone involved to enjoy the biz sustainably again. Example:

• Reclaim energy by redesigning how the team operates
• Create structure that allows high-trust delegation
• Clear unspoken tension in co-founder dynamics
• Align the biz with who you’ve actually become

I offer deep-dive intensives, backend sprints, and ongoing advisory for founder-led teams between 1–20 people. 

If you keep running into bottlenecks, it’s not a character flaw or the “season” you’re in. It’s 9/10 times a structure problem and that’s solvable!

taplio

The Battle

Guy Ligertwood 🍩

Maria Britze

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