Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

HR Tech SaaS Writer| Helping Brands & People build AUTHORITY & get Leads with quality, EEAT content|500+ published blogs & copy|Personal Branding LinkedIn Ghostwriter|Social Media Manager|Sustainability Advocate

Hi. It's me, 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘣𝘭𝘦𝘮s, it's me!🎶

Not a Taylor Swift fan?

I'll get straight to the point then.


👋🏻 Hi. I'm Maheen—a tech-savvy copywriter, problem solver and your content partner, with 5+ years experience. 🤝🏻

Problems being:

- Low web traffic
- Lack of quality content
- Poor audience engagement
- Inconsistent brand messaging
- Difficulty in establishing credibility
- Limited social media exposure & engagement

▪️I'll help you craft high-quality, compelling narratives that embody your brand's spirit and spark engagement.⚡️

𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐆𝐞𝐭!

- Customized Strategy that aligns with your target market
- Time-Saving by leaving the content heavy lifting to me
- ROI Uplift with strategic content that drives conversions
- Engagement Boost with content that resonates
- Consistent Brand Voice across all platforms


My services include:
𝟭. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 (converting technical jargon to digestible, engaging content)

- Articles (Tech, SaaS, IT, HR, HR tech, Marketing, Martech, Fintech, Cybersecurity, Edtech)
- Product Reviews (thorough, unbiased, first-hand)
- Product Guides, Round-ups, Comparisons
- Complete Funnel Coverage: TOFU, MOFU, BOFU
- On-page SEO

𝟮. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 (words that convert)

- Landing Page Copy
- Click-worthy Emails
- LinkedIn Conversation Messages 
- Case Studies/ Customer Success Stories
- Web Content Writing, Rewriting, Refreshing
- Social Media Posts SMM

𝟯. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 (powerful personal brand)
- Content Calendar, Strategy, Posts (text, images, carousels, infographics), Engagement, Thought Leadership.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 (Multiply your reach)
- Blogs to socials, Podcasts to posts, Webinars to blogs, and more.

Don't just take my word for it, here's what clients say
⭐️⭐️⭐️⭐️⭐️
- "Maheen crafts articles that intrigue and educate simultaneously..."
- "She adds depth, clarity, and relatability, making tech concepts a breeze for any reader."

📰𝗕𝘆𝗹𝗶𝗻𝗲𝘀:
Having allied with industry leaders like TechnologyAdvice, TestGorilla, Techopedia, SoftwarePundit, Webopedia, Small Business Computing, Connecteam, Eleven Writing, and more, I've refined my craft to perfection. 

𝗧𝗼𝗻𝗲 & Style Adaptability
Whether your tone is casual, professional, or somewhere in between, I capture the essence and deliver excellence.

📌 The Next Move?
Collaborate with me. 
DM "Content" and let's get the ball rolling with an effective strategy!

Let's be content partners and craft content that connects & converts!

taplio

The Battle

Guy Ligertwood 🍩

Maheen Kanwal⚡️ Copywriter

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