Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

I spoke to a bunch of Australian mortgage brokers in the last month.

Lots of brokers had a similar problem.
Document collection eats time.

Chasing clients via email. 
Reminders that don't get sent. 
Files uploaded as IMG_4738.jpg instead of Smith_Payslip_Jan2025.pdf
Google reviews not getting asked for

Their VA spends hours fixing it.
That's not what you hired them for.

Some brokers use FileInvite and they're happy with it.

That's good for us. 
Means our software is heavily validated. 
We just need to overtake them (FileInvite).

Farzan and I built Kaddim (soon to be Brokerdocs) to do exactly that.

We're early. 
We have demos every week. 
We're looking for feedback more than we are to sell.

The software has to fit the broker to make it work.

We built this from the ground up. 
Me, Farzan and our 2 engineers own the business.

The brokers using it? 
Churn doesn't seem to happen. 

David vs Goliath.

Our focus on the Australian mortgage broker market is our superpower.

We're in for the long haul.

#mortgagebroker #homeloans #brokertools

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I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

Guy Ligertwood

Designer building mortgage broker software

If you've ever grown a business only to lose a bunch of money and come back and go again, this post's for you.

2002. Edinburgh. No vehicle. Just a vacuum cleaner, a bucket of cleaning supplies. Me and my wife Sandrita.

We'd board the bus to our first cleaning jobs for Bluestone Cleaning. That was us. Founders on the number 23.

Fast forward to peak Bluestone: 50 employees, multiple vans, £750,000 in annual revenue. 

That professional cleaning company look. We'd made it.

Here's what nobody tells you about "making it", the more successful you look, the more you spend looking successful. 

Bigger office. Better equipment. That professional polish.

Then 2009 hit. The GFC. Our customers, often builders and developers, started going under. They owed us money. A lot of money.

I'd taken £125,000 out of my house, thinking I could pay it back.

I couldn't.

Liquidation. That's the word you never think you'll use about something you built from nothing.

16 years later from that heartache, I'm back on the bus. An Australian one, not a Scottish one.

Farzan and I are building Kaddim (soon to be brokerdocs). Document collection software for Australian mortgage brokers, and we're starting lean again. But mentally, I'm back in that headspace.

When you're carrying a vacuum on the 23 bus, you spend nothing unless it's absolutely necessary. 

Every pound works twice. You stay lean.

That scrappy version of me built something from zero. 

The polished version lost £125,000 trying to look the part.

23 years later, starting again, I know which version I need to be.

Australian mortgage broker document collection needs a person.

But that person shouldn't be chasing.

They shouldn't be:
- Sending the 4th reminder email
- Wondering which client is holding things up
- Renaming all the files

They should be overseeing.
Not doing the heavy lifting.

Request. Remind. Review. Rename. Relax.

----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

founderoo

Talks about #founders, #startups, #uxdesign, #entrepreneurs, and #productdesign

Building Products & Studying Entrepreneurs

Andy Smith

C-Suite Marketing Solutions

Are you an SME owner or senior decision-maker looking to grow your business strategically without the high costs of hiring a full-time marketing leader?

Many SMEs struggle to develop or execute a cohesive marketing strategy, often relying on agencies or freelancers that deliver piecemeal results without a clear plan. That’s where I come in.

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Founder/Director

Royal Flush Marketing

Helping Businesses understand the data behind customer behaviour to acquire more customers.

I show companies how to implement marketing strategies for long-term growth. Specifically – to create a plan that acquires high-quality leads that convert into paying customers.

I assist businesses with the following:

Step 1. IMMERSION
Uncover hidden opportunities for growth and give the business a competitive advantage.

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We gather data and conduct market research to gain valuable insights and identify opportunities for your marketing campaigns.

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By tailoring our comprehensive marketing strategy to your business goals and target audience, you can take advantage of the critical data gathered in the previous phases. This will maximise your marketing efforts and keep you on track.

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For more information,  head on over to: https://royalflushmarketing.co.uk


​

Director

Peppermint Soda

What are your marketing objectives? Are your marketing channels working as hard as they should be? Are you getting the right results and a strong ROI?

I’m looking to speak with Marketing Directors/Managers, MD’s about how we can take your marketing to the next level.

We’re experts in everything from PR, Social Media, Branding, Website Design & Build so let’s have a brew and find out where things could be improved.

This isn’t about us, it’s about your business, your current challenges and how we can become an extension of your team.

Business Development Director

We’re a creative marketing communications agency that helps you stay ahead in an ever-evolving marketing landscape. After all, it’s what we do every day. We work as part of your marketing team to deliver strategic campaigns, across the most effective channels for your particular audience – whether that’s social media, marketing, advertising, PR, websites, blogs or video. 

Nowadays there’s so much marketing noise; the key to standing out is to open a two-way conversation with your audience – and that’s our specialty. Our team of creative, PR and social media consultants can help your company develop its brand personality, articulate its point of difference and engage with the people who will buy your products or services

Business Development Manager

Altus Group

Tasked with generating 100% new business for the company, targeting companies with upwards of £25k rateable value across a wide range of industries.  Contacting decision makers at the highest level to conduct a detailed analysis of the business' operational situation, in order to provide a tailor made solution for the customer. Personally requested by senior surveyors to work on bespoke campaigns due to exceptionally high conversion rate. Working under intense pressure to deliver & exceed upon a number of targets, including meeting a minimum of 32 new companies per month, and converting 20 of those.

•	Led a sales team of up to 20 people, company recruitment, induction, and training. Supporting, coaching and performance management of team to deliver exceptional colleague engagement, empowerment and customer satisfaction.
•	Increased overall team performance by 35% from previous period.
•	Extensive bespoke training programme designed by myself & external trainers in accordance with company & team objectives, in order to standardise & improve the sales process used within the team. 
•	Build relationships with key stakeholders in company to ensure that customer team and chartered surveyors have strong communication lines, feedback and recognition.
•	Worked closely with COO in strategic operational planning to enhance reputation and commercial outputs of the company during 2012 and into 2013.
•	Programme of formal sales training completed with KMB Telemarketing Limited.

Sales Manager

The Rating & Valuation Agency

Providing solutions to significantly reduce business costs for companies of all sizes around the Midlands area. 100% conquest business, thus considerably contributing to increasing the market share of this newly established company. Attending 35 pre-booked appointments per week and explaining the features and benefits of the surveying process in order to obtain the best possible result for our clients. 
•	Exceeded quarterly target, specifically in June 09 by 225%. 
•	Rated in top 2 highest performer in over 2 quarters. 
•	Signed up over £40m new business in less than 12 months in role

Edonia Distribution Ltd

Providing a new and innovative hair care brand, imported from Australia, to the UK salon industry.  100% new business, dealing with entire sales process from generating own leads to closure of sale. 
•	Consistently exceeded monthly target.
•	Embedded company reputation within the Greater Manchester area.

CVS Business Rates Specialists

Providing market leading solutions on a proactive basis to new to company clients maintaining companies reputation as the best of its kind in a highly targeted and stimulation environment.
Achievements included:
•	Smashed all historic company records and maintained title of “Highest rateable value per deal”.
•	Exceeded company objective of £400,000 per week per BDE with record breaking £2.3Million week.
•	Examined current sales techniques and devised new sales pitch which was then adopted as best practice for all BDE’s within the company doubling success from lead to sale ratios.
•	Proactively developed worst performing territory rep to highest performer within 5 months, resulting in being allocated the top rep in the region to increase activity and income generation, then maintained this achievement up until leaving the company.

New Business Development Executive

SurfControl

Providing integral technical support to both internal and external customers achieving stretching objectives in relation to cost, value added per customer, increasing awareness of front line sales staff.
Achievements included:
•	Mentor for top performing sales staff in relation to knowledge to keep up to date with market trends, provided and facilitated coaching on spotting opportunities, handling objections and closing the sale.
•	Proactively developing within the company to succesfully complete professional qualification in computing.
•	Expanded opportunities and developed new initiative within the company in relation to post sales support, proactively contacting customers in timely manner to offer additional relevant services.
•	Successfully promoted company brand overseas by acting as chief liaison point between sales director in UK and new customers in Vienna, providing invaluable post sales support to increase customer base by 8% in two weeks.

Post Sales Support

Are you a business owner or senior decision-maker in an SME looking to accelerate growth without the hefty price tag of a full-time CMO?

I specialise in providing cost-effective, flexible marketing leadership—delivering the strategic expertise of a seasoned C-suite executive when you need it most. At C-Suite Marketing Solutions, I help small and mid-sized businesses in the UK and internationally craft clear, data-driven marketing strategies, oversee campaign execution, and ensure every marketing pound is working towards your goals.

What I do:
Develop tailored marketing strategies aligned with your business objectives  

Oversee and optimise your marketing activities for maximum ROI  

Manage internal teams or external agencies to ensure accountability and results  

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Why choose a fractional CMO?
Because growth shouldn’t come with the cost of a full-time executive. My approach offers big-picture strategic leadership at a fraction of the cost, saving your business money while unlocking new growth opportunities.

Let's connect if you're ready to turn your marketing into a strategic growth engine—on your terms, with clarity and confidence.

taplio

The Battle

Guy Ligertwood 🍩

Andy Smith

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The Battle

Guy Ligertwood 🍩

Andy Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guy Ligertwood 🍩's LinkedIn Performance

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