Crane ChemPharma & Energy

I manage lifecycle product marketing and communications that position new products to successfully launch, generate profitable sales revenue, and capture market share. I elevate customer experience by devising market-driven strategies and creating compelling collateral backed by research and analysis.

Regional Business Line Manager — Product Marketing | Led Integrated Campaigns to Launch New Products

Shlok's Shlok

I orchestrated digital and media advertising campaigns that elevated brand awareness, drove product sales, and engaged millions of people with major global brands.

Influencer Marketing Leader | Engaged Audiences of 2M+ People for More than 20 Global Brands

FedEx

MBA Intern — Marketing & Communications | Created for ELT Social Media Growth Plan Approved by CEO

Halo + Cleaver

MBA Student Consultant — Product & Marketing Strategy | Boosted Value Proposition via GTM Strategies

Packsize

MBA Student Consultant — Go-To-Market Strategy | Co-Built Strategic Roadmap for Global Brand Growth

HighRadius

 Techno-Functional Consultant | Built B2B SaaS Cloud-AI Invoice & Payments Solution that Enhanced UX

Cognizant

Associate | Engineered Support System that Improved SLA Compliance & Cut Cost for Fortune 100 Client

I engage and influence through data-driven storytelling. I create and execute the vision for meaningful content that resonates with target markets, attracts technical professionals, and elevates customer experience.

My expertise includes: Brand & Product Storytelling | Content Marketing | Marketing Communications | Go-to-Market (GTM) Strategy | Integrated Campaign Management | New Product Launch | Brand Messaging & Positioning | Influencer Marketing | Social Media Marketing | Brand Management | SEO & SEM | Customer Experience | M&A Integration | Product Management  | Product Marketing

As a consumer-centric, highly collaborative marketer, I:
✔ Created viral social media content that garnered 300M+ organic impressions and advertising engagements with global brands such as Amazon, Disney, and HSBC.
✔ Launched 5 new marketing communication channels at Crane Co., expanding brand reach and engagement.
✔ Selected as one of 25 employees out of 11K to participate in Crane Co.’s leadership development program. 

Known for my agility and exemplary work ethic, I pivot quickly to address customers’ evolving needs and position brands to captivate audiences in competitive market landscapes.

Shlok Gupta

MAYA Data Privacy Limited

Spearheading the expansion of a suite of Data Anonymisation Solutions, enabling the utilization of sensitive enterprise data for business purposes while ensuring compliance with data privacy regulations such as GDPR, DPDP, HIPAA etc.
Cultivating an ecosystem of strategic partners to actively advocate for and promote data privacy solutions, fostering collaborative growth within the market.
Strategically defining and implementing innovative and optimized approaches for market penetration into new accounts, diverse industry sectors, and geographical regions, driving sustained growth for the organization.

Co-Founder & Chief Growth Officer

Worked with the co-founders to research on the product and the go-to-market strategy for a AI/ML based data privacy solution. Responsible for developing the channels ensuring accelerated growth for the early stage start-up.

Growth Advisor

Incture

Reporting to the global CEO, was heading the Europe Market Unit. 
Set up the German subsidiary and oversaw all compliance requirements to operationalise Incture GmbH. 
Acted as the Director for the German subsidiary of Incture. 
Led the growth of Incture GmbH from zero to a couple of million Euros in annual revenue.
Promoted Digital Transformation services in partnership with SAP for SAP BTP customers all over Europe
Led the GTM for Digital Products and Services from Incture; leveraging SAP Store, SAP ecosystem events, own GTM partner ecosystem and inside sales team.
Developed the strategy for the promotion of Global Delivery Model by working with Partner firms. Established mutually beneficial working relations with IT wings of Fortune 500 firms and reputed German consulting firms to bring the benefit of Global Delivery for British and European clients.

Prokurist and Market Unit Head 

Freelance | Self-Employed

I collaborated with multiple forward-thinking startups, advising their C-Suite on GTM and Growth strategies. Focused on startups leveraging artificial intelligence, machine learning, and cutting-edge technologies in the software products domain. 
Engaging with industry thought leaders in India, the US, and Europe we conducted collaborative research on crucial subjects like Data Privacy, Digital Applications, and Data Analytics. This collaborative effort ensured that our strategies were informed by expert insights and a global perspective. Through these endeavors, I played a key role in advancing technology and software products in a rapidly evolving landscape.

Business Strategy Advisor

Worked as one of the key tech experts supporting customers on Digitalisation with Deep Tech assisting their journey with Blockchain, IoT and Machine Learning. Also focusing on bringing all of these together on  SAP Cloud Platform using SAP Leonardo and SAP Fiori.

Responsible for promoting Global Delivery within EY GSA as a Global Delivery Champion.

IT Advisory Services Manager (SAP Digital Business)

Tricon Infotech Pvt. Ltd

Overall Head of the SAP Consulting Business Unit. Held P&L accountability for the BU providing products and services. Responsible for the success of a team of 130+ SAP Software Consultants.


Responsible for the management of the following products for GTM strategy and selling via strategic partnerships. 
   1. Residential Quarter Management System
   2. Guest House Management System
   3. Hostel Management System
Successfully closed the sale of the Hostel Management solution to reputed Educational Institute by working with SAP and the leading System Integrator.

SAP Business Unit Head

Incture Technologies

As the Practice Head for SAP Business Suite at Incture Technologies, Abhinava's managed the following.
1. Preparation of Go to Market Strategy and Customer-centric programs
2. Practice Portfolio Planning & Execution -  Talent Acquisition, Talent Up-skilling (Training and Development), Business Growth Roadmap for the Practice
3. Acquiring New Accounts (Business Development) via direct sales and via forging partnerships and establishing symbiotic relationships with other SAP Consulting firms

Practice Head - SAP Business Suite

Optimal Solutions Integration, Inc. (Acquired by NTT Data)

Led a team of ABAP consultants at Accenture India Delivery Centre as a Team Lead. I handled the ABAP enhancements in the FI and FSCM area for a Fortune 500 FMCG giant based in Europe. I worked in the Dispute Management area  and estimated, developed and tested the required enhancements.
I conducted trainings at Optimal Solutions India for OO ABAP and helped Optimal ramp up people in OO ABAP and deploy people in OO ABAP projects.

Senior SAP Consultant

SAP Labs India

Project Governance: SPOC for expertise in TOGAF, SOA, Product Standards. Ensuring compliance of the delivered software to established Industry standards. 
Project Management: Communication Management, Resources Management, Conflict Management, De-escalation and Expediting.

Principal Software Engineer

Drove cutting edge research on Data and Process Integration with a team of Software Engineers to define the Business Object Models and the Data Interfaces for several SAP Business Objects. Was responsible for the consistency of the Enterprise Services (web-services) delivered by SAP via its Enterprise Services Repository. 
The work led to 5 patents being awarded. 
https://www.patentsencyclopedia.com/inventor/singh-in-5/

Integration Expert

Software developer for Project System and Enterprise Services.

Development Specialist

Infosys Technologies Ltd

Responsible for development of e-Recruitment System for Infosys. Design, Development and Testing of  e-Recruitment System.

Software Engineer

UTL Technologies ltd.

Development of Digital Signal Processing Software for images. Included research on encoding and decoding of image information and optimising the payload for transmission while ensuring security of image information.

Project Intern

At MAYA Data Privacy Limited, my focus is on pioneering the expansion of Data Anonymisation Solutions, which serve the dual purpose of leveraging enterprise data and adhering to stringent data privacy regulations. Our team, with my leadership as Chief Growth Officer, has cultivated strategic partnerships, contributing to the innovative trajectory of the company within the industry.

Previously, as a Growth Advisor, I played a crucial role in the research and development of AI/ML-based data privacy products. This effort paved the way for a go-to-market strategy that ensured rapid growth for our early stage start-up. My expertise in market penetration and customer success, honed during my tenure at Incture, has been instrumental in fostering collaborative growth and driving sustained expansion into new markets for MAYA Data Privacy Limited.

taplio

The Battle

Shlok Gupta

Abhinava Pratap Singh

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