We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels

Varian

Business Line Manager, AOS, Americas

Managing Director, AOS Sales, North America

Director, Advanced Oncology Solutions

Director, Strategic Software Solutions

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Clinical Solutions Manager

Unlimited Systems

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TiER1 Performance Solutions

Senior Consultant

Project Manager

Toyota

Logistics Special Projects & Purchasing Specialist

With a passion for making a meaningful difference in the world, I’m currently working with oncology providers on creative solutions to address their workforce and technology challenges.

As Business Line Head, AOS, Americas, my goal is to create a future where no one has to fear cancer. I bring 20+ years of experience in diverse roles, including sales leadership, solution development, SaaS/software sales, management consulting, and business operations.

Reach out if you’d like to learn more! 

Tommy McEvoy

taplio

The Battle

Gunter Wessels

Tommy McEvoy

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