LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Map Change

Bootstrapped a profitable thought leadership communications agency that helps startup founders, Fortune-500 C-levels, and leaders of every stripe transform into dynamic engines for growth.

Map Change has helped founders secure new funding rounds and incumbents earn millions in new business with a proprietary, proven approach to authentic thought leadership.

Co-Founder

MJH Life Sciences®

- Steer and align Inside Digital Health's editorial, marketing and business strategies to ensure long-term growth, marketplace differentiation and profitability 
- Manage relationships and co-author scientific articles with healthcare system C-level executives, VPs, directors, and more
- Implemented market research-based growth strategy that led to the doubling of subscribership from healthcare executives
- Managed omni-channel projects including monthly scientific webinar series, bi-weekly podcasts, executive Q&A series, and strategic alliance partnership program

Publishing Director

- Steer editorial and marketing strategies across six healthcare publications
- Lead and manage 11 in-house editorial staff and more than 30 freelance contributors
- Build and manage rapport with Key Opinion Leader (KOL) advisory boards 
- Initiate Strategic Alliance Partner (SAP) relationships with large health system clients
- Successfully launched the publication Inside Digital Health, grew website from 5,300 pageviews per month in Q1 2017 to 82,000 pageviews per month in Q4 2018

Editorial Director

- Planned, managed and executed content strategy that resulted in 112% increase in web traffic and 65% increase in organic Google search referrals to MDMag.com
- Built and managed relationships with multi-specialty physician advisory board

Senior Editor

Croda

- Manage trade press relationships, draft and issue press releases 
- Won $150k in earned media/thought leadership in 2016
- Manage North American content calendar, web properties and email marketing campaigns

Marketing Communications Manager

Foster and Adoptive Family Services (FAFS)

- Manage press relationships, draft and issue press releases
- Develop messaging strategy for organization’s web properties
- Organize statewide recognition events for more than 500 attendees 
- Developed toy drive improvement plan resulting in 67% increase in donations YOY

Communications and Development Associate

Greater Media

- Identify, write and edit long-form and short-form news stories and feature articles for a series of 10 weekly publications with a readership of more than 250,000
- Establish and maintain relationships with local authorities, politicians

Staff Writer

Patch.com

- Identify, write and edit long-form and short-form news stories and feature articles

Reporter

I’m the co-founder of Map Change, the only agency specializing in health-tech thought leadership.

At Map Change, we’ve helped startup founders and executives at multi-billion dollar enterprises:

∙ Secure millions in new revenue (in sales and funding)
∙ Shape public policy
∙ Earn awards, media, speakerships, a book deal, and more

Map Change is a team of veteran reporters, editors, designers, and multimedia professionals with work published in:

∙ The New York Times
∙ The Washington Post
∙ TIME
∙ The New Yorker
∙ STAT News
∙ Fierce Healthcare

Executives and business leaders rely on Map Change to:

∙ Build and align personal and professional brands
∙ Target and influence customers and investors
∙ Increase funding and business development efforts
∙ Build and influence narratives
∙ Drive adoption of their products and services

We’re unlike other agencies because of our:

∙ Specialized knowledge: We live and breathe the intersection of healthcare, technology, and business.
∙ Leverage: The co-founders worked as reporters and editors for years and many members of our team still hold those titles. We know what works.
∙ Quality: Every member of our team brings more than a decade of experience. Every piece of our work goes through rigorous internal review, saving you time and money.

Map Change offers complete brand solutions for healthcare and technology organizations of every size. Our services include:

∙Thought leadership
∙Brand strategy & development 
∙Social media 
∙Public relations 
∙Content marketing 
∙Strategic consulting 
∙Design & multimedia 
∙Executive branding 
∙Business development 
∙Ghostwriting & editing

Map Change's work has been endorsed by:

∙Dr. Sanjay Gupta, Chief Medical Correspondent, CNN
∙Arianna Huffington, Founder & CEO, Thrive Global
∙Ana Navarro, Political commentator, CNN & The View
∙Soledad O’Brien, Broadcast journalist, CEO, Soledad O’Brien Productions

Looking to leverage thought leadership to drive your business? Send me a DM here on LinkedIn.

taplio

The Battle

Gunter Wessels, PhD, MBA

Tom Castles

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