LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Alexander J Brooks

Helping speakers, coaches, training and consulting companies to book calls and close clients from LinkedIn.

My clients get results like the following:

• Brandon, CEO of a training company, found 7 new clients and collected $28k in 12 weeks.

• Sean, a career coach, went from no responses to 24 calls booked in 8 weeks.

• Nick, an executive coach, closed a $10k client within his first month.

If you’d like to learn how I’ve gotten these results, just click the link below which says, “How I Help My Clients”.

Owner & Founder

Warm Leads Today

Built the company's framework for starting warm LinkedIn conversations with ideal prospects.

Clients I helped:

• Coaches
• Training Companies
• Software Sales Reps
• IT Consulting Firms
• Construction / Builders

Grew the company from 4 to 20 clients and led the Client Success team which managed those accounts.

Co-Founder & Head of Client Success

World Financial Group (WFG)

Designed and sold financial products for families, professionals, and business owners. Led training and education for new business partners, clients, and potential clients.

Associate

CHEK Institute

Designed & implemented holistic training plans to help clients lose weight, move better, recover from and prevent future injury.

Notable results include:

• Helping a client lose 40 pounds and reach his goal weight from his 20s.
• Helping a sedentary professional restore function and gain strength in his knee.
• Helping a comedian maintain activity levels while traveling, and improve posture and core strength.
• Helping a student learn the fundamentals of diet & movement in order to lose weight and manage depression symptoms.

Holistic Lifestyle Coach

Carnegie Mellon University

Trained students & faculty privately, as well as teaching university fitness classes. Specialized in posture, core, and functional movement patterns.

Personal Trainer

“I’ve spent over $260k in marketing over the past 3 years, and this is the only thing that’s actually worked.” – Juliet

“I went from nothing in the hopper to a $24k deal with my ideal client in under a month.” – Jason

“In just a few weeks, I have new clients due to this process and I am so happy!” – Paula

Most LinkedIn outreach doesn’t work.

Mine does. Here’s the proof:

 • Sean (career coach): 0 replies → 24 calls in 8 weeks
 • Nick (executive coach): $10k “completely ideal” client in 30 days
 • Brandon (org training): 7 clients + $28k in 12 weeks
 • Kelley (sales coach): 1 high-ticket + 8 group clients in 6 months
 • Juliet (training & consulting): $30k hiding in her network
 • Maria (healthcare): 400+ responses + multiple $60k deals with top healthcare leaders

It’s not that LinkedIn is broken.

It’s that most outreach is stale, templated… and fucking weird.

“I saw your profile…”
“Thought you’d be a good fit…”
“Quick call?”

That energy gets sorted into “sales” and ignored.

Finding clients on LinkedIn comes down to two things:

1. Starting more conversations (with the right people).
2. Leading those conversations toward a decision.

If you don’t have enough conversations,
or a system for turning them into clients,
you’ll keep staring at “perfect-fit” profiles… while they don’t even know you exist.

That’s why I built a system that reliably turns strangers into paid clients. From cold LinkedIn outreach.

If your audience is on LinkedIn, but you’re not having conversations that lead to clients, let’s fix that.

I’ll take a look at what you’re doing, and tell you straight if I can help you make money.

If not, I’ll point you elsewhere. Sound good?

Just DM me, or find a time here → https://calendly.com/ajbrooks/demo

taplio

The Battle

Gunter Wessels, PhD, MBA

Alexander J Brooks

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Ready to grow your LinkedIn presence?