LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Rep-Lite®

Rep Lite is an innovative, on-demand medical sales talent support firm. We specialize in customized contract salesforce solutions for the medical, surgical, and pharmaceutical industries. Our revolutionary talent management model allows organizations to build and scale highly skilled sales teams quickly, with fewer risks, and at significantly lower costs.

Founder

Surgical Innovations Ltd

Led our amazing team in the development and sales of our state-of-the-art disposable medical devices for the laparoscopic surgery market.

President of U.S. Sales and Operations

IMS – Integrated Medical Systems International, Inc.

IMS is a surgical instrument management and consulting company with facilities in Alabama, Florida, and Arizona and nationwide sales and clinical teams serving more than 2,500 healthcare facilities.

General Manager

Intuitive Surgical

Directed the development of the da Vinci Specialist Program for Intuitive Surgical. Responsibilities include but are not limited to sales of program, education of both clinical and capital sales forces, contract design, training models, financials/P&L, and responsible for the hiring, training and development of personnel within program.

U.S. Senior Director 

Stryker

Created, designed and managed Stryker’s Endoscopic Specialists Program. Responsibilities include sales, financial acumen, operations, marketing, development of corporate lateral spread, and personnel management.

Director of Endoscopic Sales

Mission Hospitals

Developed and implemented Mission’s minimally invasive surgical team. Mission hospital system is a level 1 trauma center and a 25 county regional referral area.

Director of Minimally Invasive Surgery

"I’ve got sales positions open for 180 days…and they need to be filled. Fast!"

Sales VPs…does this sound all too familiar?

If it does, you’re not alone. You’re stuck between a rock and a hard place. On one side, you’ve got critical sales positions that must be filled to meet your targets. On the other, the candidate pipeline is out of your control, leaving you dependent on an overwhelmed HR department.

Let’s be honest—HR has a million things on their plate, and hiring for your open positions might not be their top priority.

So, how do you ensure those positions are filled quickly and with the right talent?

That’s exactly why I developed the SalesForce Accelerator™ Formula—a proven system that guarantees you’ll have top-tier talent in any open position within 4 weeks or less.

And here’s the kicker: If the new hire isn’t delivering results, just let us know. We’ll refill the position quickly, at no additional cost to you.

It’s a no-risk, no-lose solution for your hiring challenges.

Ready to guarantee the success of your sales team?

Let’s connect. Drop me a note, and we’ll find time to chat soon.

taplio

The Battle

Gunter Wessels, PhD, MBA

Rick Barnett

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