LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

Rachel Minion

Rockstarr & Moon Marketing

At Rockstarr & Moon, we’re not just another marketing agency. We’re the powerhouse partner your business needs to crush goals, outshine competitors, and unlock explosive growth.

With over 20 years of proven success, our expert team combines bold strategies, creative brilliance, and relentless execution to deliver results that move the needle. Whether you're aiming to dominate your market, turbocharge conversions, or elevate your brand, we’re the catalyst that makes it happen.

Why Rockstarr & Moon?
• Unmatched Results: +500% in conversions. +200% in sales. 171% of target achieved. These aren’t just numbers—they’re transformations.
• Seasoned Marketing Rockstars: Decades of experience turning business challenges into major wins.
• Fast, Impactful Execution: We don’t waste time. From strategy to execution, we hit the ground running, delivering faster than you can onboard a new hire.

Our Rockstarr marketing service packages are designed to get your business moving in the right direction—fast. We seamlessly integrate with your team to tackle the big initiatives you’ve always dreamed of accomplishing. From crafting bulletproof strategies to building infrastructure and executing plans, we don’t just support your goals—we crush them.

Get ready to achieve the growth your business deserves.

Founder | Marketing Rockstarr

Beyond Basic Needs

At Beyond Basic Needs, we provide hope to those in need.

We are a nonprofit that meets people where they are today on their cancer journey and offer a variety of programs and services designed to provide hope and support to those who need it most.

For Cancer Warriors undergoing chemotherapy, we provide Chemo Care Kits. We believe these kits inspire, uplift, and help our community thrive during this challenging time. 100% of all donations to Beyond Basic Needs go to fulfilling these kits at no cost to the recipient.

A Chemo Care Kit is designed for cancer warriors undergoing chemotherapy. Each kit contains a port pillow, comfy socks, lip balm, and a variety of goodies that these warriors deserve. A Port Pillow protects the port from the seat belt.

Help us create a better today for cancer warriors undergoing chemo.

Co-Founder 

The Growth Amplifier

Our mission is simple: to empower small businesses with affordable, AI-driven automation that amplifies growth and efficiency.

Co-Founder

Visit Welaka

INTRODUCING VISIT WELAKA
YOUR GATEWAY TO ADVENTURE AND OPPORTUNITY
We’re a one-of-a-kind town on the edge of the St. Johns River, and we’re proud to offer visitors a unique experience unlike any other place in Florida. From our unspoiled natural beauty to our friendly small-town atmosphere, Welaka is the perfect destination for anyone looking for an authentic Florida experience.

OUR MISSION IS TO PRESERVE AND PROMOTE WELAKA’S UNIQUE CHARACTER WHILE PROVIDING EXCEPTIONAL VISITOR EXPERIENCES THAT SUPPORT OUR LOCAL ECONOMY.

Come explore the charm and beauty that Welaka has to offer today!

Founder

Zero Bull Agency

Zero Bull Agency is a boutique creative and strategic agency. We believe in a Zero Bull Approach to business that focuses on delivering value to our clients so they can increase revenue faster than ever before. 

THE ZERO BULL ACTION PLAN
We deliver a Zero Bull Analysis done by HUMAN EXPERTS that break down your current site, analyze the performance, give you the inside track to connect with your visitors.

When we’re done, you’ll have a fully-customized proven path to a more profitable website (without investing in a redesign). We give you the step-by-step guide of improvements you can make today to drive more impact, increase conversion and connect with your audience IMMEDIATELY.

THE PROFIT-A-BULL PITCH 
If you’re looking to close more deals and boost your sales, you need a strong pitch that connects with your ideal client. And that’s where we come in. At Zero Bull Agency, we specialize in crafting custom Profit-A-Bull pitches guaranteed to get results. Whether you’re selling to businesses or consumers, we’ll help you find the right words to close the deal.

So what are you waiting for? Tell us your ideal client and value proposition, and let us create a pitch that will have them saying yes in no time.

Co-Founder | Head Bull Master

Live Nation Entertainment

Moving to corporate expanded my ability to influence change across the larger organization including product marketing, client communication, product positioning, program positioning, and Go To Market marketing plans for Ticketmaster Enterprise Products and Services.

Director of Product Marketing

Starting on the small business (clubs) division of Ticketmaster, I rocked B2B and B2C marketing including product marketing, sales enablement, client communication, fan communications, merchandising events, social media marketing and more. I strategized new products, processes and go to market processes then worked tirelessly to implement them across the organization.

Director of Marketing

Tannery Lofts Condo Association

Successfully rebuilt the business from the ground up from a bankrupt organization to a self-managed thriving community association. Researching 5 years of historical data and creating a thorough in-depth analysis, developed and executed a plan through terminating property management contract, renegotiation of all vendor contracts, creating mission and vision statements, implementing rules and regulations, developing a self-managed model and implementing software to uphold goals.

Board President | Transformation Leader | Business Strategist

Product Marketing Manager - Small & Medium Business Solutions

Product Marketing Manager - Web to Print and Value Added Solutions

MECLABS

With MECLABS, I successfully partnered with a Fortune 20 company to optimize internet sales pages through multivariate and A/B testing on 35+ concurrent website projects. The largest win: a 527% increase in conversions through implementing personalization with dynamic content. Ask me how! 

MECLABS is the world's largest independent research lab focused exclusively on marketing and sales. MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes.

Senior Research Manager

Research Manager

Research Analyst

When she was little, the only thing Rachel wanted to grow up to be was a rockstar. Rachel didn’t have an ounce of musical talent but wanted to have a platform to change the world.

At Rockstarr & Moon, Rachel built a company that embodies these dreams. She is dedicated to energizing and reshaping the marketing landscape for small businesses. Rachel delivers results and helps businesses thrive. 

Bono may have said it best, “As a rockstar, I have two instincts. I want to have fun and I want to change the world. I have a chance to do both.” 

Since inception, Rockstarr & Moon was destined not to be a typical marketing agency; they're rebels with a cause. They bring a fusion of passion, talent, and expertise to help your business rise to new heights. With their unrivaled knowledge of marketing, they'll rock the strategy and execution to make your brand legendary.

Rockstars bring your audience to their feet, generate engagement and shatter expectations. That’s what she delivers at Rockstarr & Moon. 

Take it from her network: 
“Rachel is an absolute rock star!”

“Rachel is a creative force of nature. More importantly, she gets sh*t done.”

“She's the kind of voice you want representing your brand or your initiative.”

“Rachel is a full-service operation with boundless energy, whatever she touches she will bring into fruition.”

You Wanted the Best? You Got the Best.
Rockstarr & Moon is a strategy and fulfillment marketing company that helps businesses like yours maximize their impact.

🎸 Marketing rockstarrs with over 20 years of experience transforming companies.

🎸Helped achieve +500% conversions, +200% in sales, and more for our clients.

🎸 We work as a bolt-on team to complement your existing efforts and CRUSH the initiatives you've always wanted to accomplish. 

We empower aspiring rockstarr business owners to SUCCESSFULLY START, BUILD, AND GROW their business so that they can create the lives they’ve dreamed of for themselves, their families, and their communities.

Our Rockstarr marketing services packages are designed to get your business moving in the right direction immediately. We start with just the right amount of strategy and then jump right into building infrastructure and executing the plan.

Are you ready to become a Rockstarr business?

taplio

The Battle

Gunter Wessels, PhD, MBA

Rachel Minion

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