LiquidSMARTS℠

As Global Practice General Manager, I lead a consulting and training practice area, and head the Sales-as-a-Service team. I co-manage the Executive In Residence practice with my partners.
As founder, I am responsible for overall firm top-line revenue generation, talent acquisition, strategic partner development, and general services administration.

We help the world’s leading healthcare organizations achieve:
- 50% faster deal progression
- 40% YOY increase in pipeline size
- 25% more upselling opportunities
- 20% increase in closing rates
- 15% increase in depth of clinical discussions
- 10% reduction in time to first meaningful customer engagement

Founder & CEO

Health Innovation Capital

General Partner in Fund 1 and Venture Partner for Digital Health and Healthcare Services portfolio development

Venture Partner, Digital Health & Technology Enabled Services

syd™

Develop and deploy a sustainable go-to-market to scale at 3 digit growth rates. Recruit and support market-developing pilots with the Fortune 500, and strategic alliances. Support the product team in customer engagement, and develop academic and industry thought leadership opportunities.

Global Chief Revenue Officer

SimulConsult, INC.

CRO in Residence

EtherMed AI

Commercial Operations Head - in Residence

Vastmindz

Generate Sales, partnerships and operational support and consultation.

Commercialization Head in Residence

Total Innovation Group, Inc. (TIGI)

Senior Partner, Global Healthcare Practice Principal

TIGI is a commercial operations consulting and training firm serving private sector clients in the health care, defense, information technology, and services industries.

Partner, Global Healthcare Practice Principal

GFW Limited

Consultancy with clients develop and accelerate selling capital equipment, as well as consumables and durable medical equipment into hospitals and health systems. These projects leveraged expertise and direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics.

Principal

Roche Diagnostics

Manage Sales Territory Development for Molecular Diagnostics Product Portfolio in CA, NV, and UT.

Sr. Molecular Accounts Manager

Manage Sales Territory for IVD Product Portfolio in CA and HI

Sr. Account Manager

Advantage Medical

Manage and develop independent medical supply and capital distribution business.

Independent Contractor

We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels, PhD, MBA

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Chief Commercial Officer (CCO)

Siemens Healthineers

Region Head for Siemens Keystone Diagnostic Imaging Market. Lead cross  
functional team (Sales Executives and Product Specialists) in selling the 
complete diagnostic portfolio. Strategy, Coverage Model, Customer Development, 
and Competitive Counter Strategies are key elements of the role.

Regional Vice President

Manage Central Zone PSE team (5 direct reports) to insure zone financial market share goals are achieved  for the R&F/DR/Portable Imaging Market.. Maintain accurate forecasting, develop product positioning/pricing strategies and messaging, create and execute team business plans. Deliver market intelligence to BU, create and deliver training programs for the Central Zone sales force, and manage special pricing requests for the XP Business Unit 
to insure margin control.

Zone Business Manager XP

Toshiba America Medical Systems

Developed and executed the national strategy for TAMS marquee business unit. Managed national 
CT sales team (15 direct reports) along with clinical support staff to insure
national financial & market share goals were achieved ($180M annual responsibility).

National Sales Director CT

Manage CT business for upper Midwest region. Responsible for 
pipeline development, product positioning, sales negotiations, account    
executive training, marketing to my customer base on technology and 
market changes, and maintaining regional show sites for 10 account
executive territories.

Zone Business Manager CT

Primary interface between sales management, CTBU and field sales
team. Responsibilities include monitoring market dynamics and developing 
winning product positioning strategies, managing strategic business opportunities, identifying and developing national show sites, and developing and delivering 
product sales training programs for new hires and the CT ZBM sales team.

Sr. National Product Sales Manager

GE Healthcare

CT Sales Specialist for North/South Dakota, Nebraska, and Iowa. Responsible for pipeline development, develop winning product positioning and pricing strategies. Customer presentations, site visits, and sales negotiations. Developed and maintained regional show sites.

CT Specialist

Full Line Sale Representative for GE product portfolio of diagnostic equipment. Duties include creating and maintaining relationships within all levels of the healthcare organization, identifying new sales opportunities through customer qualification, creating winning sale strategies to exceed budget.

Account Executive (Fusion Sales Partner)

GEMS Direct ISR / Operations Manager

Sr Design Engineering Tech / MRI Coil Design Lab Manager

IGC-Medical Advances Inc.

Sr. MRI Coil Designer / Design Lab Manager

US Army

31J Teletype Repair / Communications Repair Technician in Military Intelligence and Army Security Agency Environments. 
TSSI Clearance.

taplio

The Battle

Gunter Wessels, PhD, MBA

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